Creative Aakash’s Post

What’s wrong at NESTLE? Let’s be clear, I have a lot of respect for Nestlé. To be 158 years old and to clearly remain the leader of the food business in the world is a massive achievement.  But it seems that this big boat (96B€ turnover / 270 000 employees / 340 factories) has lost its compass.  Just by looking at the share price evolution you realize the size of the problem: it is today 7% below what it was 5 years ago! Of course, the environment is not favorable for the food companies. The huge burst of inflation is impacting their volume and consequently their bottom line. But this headwind can’t explain fully the counter performance. Why is this glorious company doing poorly? Please, help me to understand. I look forward to reading your comments (public or private). I will then post a summary…

Interesting question Didier Laurent . Relevant strategic question for all CPG companies. I agree, I have tremendous respect for Nestle. Global peers in my mind are P&G and Unilever. (Which I worked for for 30 years) My take - all 3 benefit from global scale, and strong brands. Nestle and Unilever have very strong developing and emerging market presence which is good - this is where demographics and sheer population growth will occur in the next 80 years. Nestle, P&G, and Unilever will all be around in year 2100. My view is that Nelson Peltz brought a rigorous focus to P&G, and now Unilever that is not yet evident at Nestle. In Unilever case, it is separating Ice Cream (with eventual likely divestment), focusing on what it terms its “power brands” (30 key brands which make up 70% of its sales), and cutting costs via 7500 headcount reduction. Tough emotional legacy decisions that will drive success - Nestle likely needs need to focus it’s portfolio in the same way. I believe P&G, Nestle and Unilever are exceptional organizations that will continue to shine in the CPG spacethrough the 2000’s. Nestlé Unilever Procter & Gamble #ceo #ceos #cpg #fmcg Frederic Fernandez #cfo #strategy Hein Schumacher

*FMCG Update* Received this information yesterday. Nestle became the Top Food Brand in the World. Mars Wrigley stood at no.10 . I have a particular interest in Mars Wrigley as I am the channel partner for the company. The point of observation is with a population of 140 crore no Indian brand was able to make a place in the top 10 list. I see a couple of Chinese and Korien brands making in the top 10. What is it that our home grown FMCG companies are not reaching this level ? Is the quality of our products not up to the mark ? Is the Make in India concept not working effectively in the FMCG sector ? There are many questions and I believe the answer is we as Indians first need to believe in home grown products then only the world will recognize it. Give a thought on this. #fmcgindustry #fmcg #fmcgproducts #fmcgmarketing #fmcgcompanies #branding #salescoaching #saleseffectiveness #salesexcellence #nestle #mars #chocolate #indianfood

🌟 Excited to share that my team and I recently presented on the business model of Nestlé during our Marketing Management class! 📜 History of Nestlé: We covered the rich history of Nestlé, tracing its journey from a small Swiss enterprise to a global food and beverage giant. 🌐 Scope of Nestlé: We explored the extensive scope of Nestlé's operations, highlighting its diverse product portfolio, which includes everything from baby food to bottled water, and its presence in over 190 countries. 🎯 Marketing Mix: Our team analyzed Nestlé's marketing mix, discussing its product strategies, pricing tactics, promotional activities, and distribution channels that have contributed to its market leadership. 👥 Customers: We examined the target customer segments of Nestlé, ranging from health-conscious individuals to busy professionals, and how the company tailors its offerings to meet diverse consumer needs. ⚔️ Competition: Lastly, we assessed the competitive landscape, identifying key competitors and discussing how Nestlé maintains its competitive edge through innovation and strategic positioning. This presentation not only enhanced our understanding of Nestlé's business model but also honed our collaborative and public speaking skills. Looking forward to more such enriching experiences! 💪🏻 Jagan Institute Of Management Studies(JIMS Rohini) Garima kapoor VISHAL JHA #MarketingManagement #BusinessModel #Nestlé #PresentationSkills #TeamWork #PublicSpeaking #MarketingMix #ConsumerInsights #CompetitiveAnalysis #BusinessStrategy #PGDM #ManagementStudent #LearningExperience #ProfessionalDevelopment

🌟 Let's delve into the core of Nestlé's enduring success and explore the robust business moat that has propelled the company to the forefront of the food and beverage industry! 🚀 Nestlé, a global powerhouse with over 2000 trusted brands, has solidified its position through a combination of strategic initiatives that fortify its competitive advantage. Let's uncover the pillars of Nestlé's business moat: 🔹 **Brand Strength & Recognition:** Nestlé's portfolio boasts household names like Nescafé, KitKat, and Purina, fostering unparalleled consumer trust and loyalty worldwide. 🔹 **Global Presence & Distribution Network:** With operations spanning 180+ countries and a vast distribution network, Nestlé efficiently delivers products to consumers, seizing new growth opportunities along the way. 🔹 **Research & Development Capabilities:** Innovation is ingrained in Nestlé's DNA, driving the development of cutting-edge products that cater to evolving consumer needs and preferences. 🔹 **Supply Chain Efficiency & Scale:** Leveraging its scale and operational prowess, Nestlé optimizes its supply chain, ensuring cost leadership and sustainability across sourcing, manufacturing, and distribution. 🔹 **Diversification & Adaptability:** Nestlé's diverse portfolio and strategic acquisitions enable it to navigate changing market dynamics, diversifying into new categories and staying ahead of the curve. Nestlé's unwavering commitment to excellence and innovation continues to solidify its business moat, safeguarding its profitability and market share in an ever-evolving landscape. #Nestlé #BusinessMoat #Innovation #Sustainability #GlobalLeadership

Nestlé cuts outlook again after reporting only 2% rise in underlying sales for the nine months of 2024 so far. The sales woes come despite Nestle slowing price rises amid signs that high prices in recent years have sent consumers looking for cheaper non-branded alternatives. Last week, new CEO Laurent Freixe also announced a revamped #leadership team and operations structure, merging the company’s Latin America and North America units, and combining its Greater China and Asia, Oceania and Africa businesses. The new 3 zones will be joined by the separate business units of Nestlé Health Science (NHS) and Nestlé Nespresso SA. The new Nestlé CEO also confirmed to increase investment, improve execution and put more resources behind product #innovation, along with boosting top-line growth to improve market share. #FMCG #food #retail

How Nestle Got Japan Hooked on Coffee with the Power of Emotions Back in 1975, Nestle was struggling. While other companies were thriving in Japan, Nestle just couldn’t get people into their coffee. They had a great product, and tested with the right audience, but sales were flatlining. It all changed because of Clothier Rapaille, a French psychoanalyst French psychoanalyst who was an expert in emotional connections with products. Clotaire teamed up with the Nestle Japan marketing crew to get to the root of the problem. The key discovery? Most Japanese people had no emotional attachment to coffee because… they simply didn’t grow up with it. In Japan, it’s all about tea – a tradition going back thousands of years. This insight changed everything. Instead of pushing coffee directly, Nestle shifted gears. They decided to play the long game and target kids with coffee-flavored candy. The idea? Get them to associate the smell and taste of coffee with positive emotions from a young age. It worked like a charm. The candy became a hit, and years later, when those kids grew up and entered the workforce, guess what they were already familiar with? Coffee. Nestle came back to the market with instant coffee packs, perfect for the busy lives of Japan’s workforce. Fast forward to today, and Nestle is exporting 500 million tons of coffee a year to Japan. Not bad for a brand that couldn’t sell a cup just a few decades ago. The takeaway? Building an emotional connection with your audience, even if it takes time, is priceless. Sometimes, success isn’t about pushing harder, it’s about starting earlier.

Company : Nestle Sector : FMCG History Nestle was founded in 1905 by the union of the Anglo-Swiss Milk Company, set up in 1866 by brothers Charles and George Page and Farine Lactee Henri Nestle, founded by Henri Nestle in 1866. Nestle originated in 1860 when two separate Swiss enterprises later created Nestle. Introduction: Nestle is a world-renowned manufacturer of packaged foods and beverages. It is the world’s largest food manufacturer operating in more than 186 countries and with over 2000 product brands. The brand came to India in 1956. Since that time, from selling its first milk product in the 1960s to selling a wide variety of Nestle products in India, Nestle has grown exponentially in India. With such exponential growth, Nestle’s umbrella keeps widening day by day. They are not only the largest food and beverage company in the world but also one of the best companies that have effortlessly collaborated with the online world and achieved immense success What is the secret of Nestle’s success? This Nestle case study shows you a glimpse of nestle strategy and what digital marketing and social media strategies they followed that led to achieving this success. So, let’s start by understanding a bit more about Nestle as a company. Nestle had come a long way from when it entered the market by selling infant food in the 1860s with a motto to reduce child mortality rates. Gradually, it became a renowned name in the wellness, healthy food, and pet care industry with its evergreen tagline, “Good Food, Good Life.” Now, you must be thinking that how did Nestle reach this position? How can a company build a legacy which is so powerful that it has stood still since its birth? The answer to this may lie in Nestle’s digital marketing and functional strategy. Learnings From Nestle Marketing Strategies: 1) Appeal to Every Consumer with Multiple Price Strategies 2) Product Mix Strategy Attracts Cost-Conscious Prospects 3) Set Consistent Goals 4) Try Product-Driven Advertising When You Have a Large Product Line 5) Localize Your Products 6) Maintain Brand Equity With Consistent Brand Image 7) Promote Sustainability To Create a Mark Dr. Amrita Tatia Karnawat #fmcg #goodfood #nestle #isbs

India is the largest market for Nestle’s Maggi, with six billion servings in the financial year 2023-24, according to Nestle’s annual report, Nestle India reported sales of ₹24,275 crore for 15 months ending on March 31, 2024. Nestlé's Maggie has long been a household favourite across the globe, known for its convenience and delicious taste. In the ever-evolving food market, Maggie continues to stand out, not just as a product, but as a testament to brand resilience and innovation. Recent market analyses indicate a robust valuation for Maggie, reflecting its strong market presence and consumer loyalty. This valuation underscores Nestlé's strategic investment in maintaining Maggie's quality, accessibility, and sustainability initiatives. As we navigate through dynamic market landscapes, it's inspiring to see how brands like Maggie adapt and thrive. It's a testament to the enduring appeal of products that resonate deeply with consumers worldwide. Looking forward, I'm eager to see how Nestlé continues to innovate within the food sector and how Maggie evolves to meet the changing preferences and demands of today's consumers. #FoodIndustry #MarketTrends #BrandValuation #Nestle #Maggie #Innovation #ConsumerInsights

🌟 Day 2: A Taste of Excellence – My Nestlé Culture Experience!🌟 Gets to work, changes into my uniform. The sun is rising. Cue the camera, cue the lights, and… action! 🎬 Yep, this is my reality at Nestlé Ghana Limited, and trust me, it’s nothing short of a blockbuster! 🎥 From the moment I walked through those doors, it felt like stepping onto the set of a career-changing movie. The script? Excellence. The plot? Respect. The star? Well, I’m still working on that – but Nestlé’s values have definitely stolen the show! Let me take you behind the scenes of what makes Nestlé’s culture a masterpiece: 1. Respect for ourselves:Before the workday even starts, Nestlé reminds us that respect begins with self-respect. It’s about walking into every room with integrity, fairness, and authenticity. Every time I put on that uniform, I know I’m part of something bigger, something true to who I am. 2. Respect for others: Imagine being on a team where everyone’s committed to delivering quality, not just in products, but in every promise we make. Nestlé makes sure we keep that commitment. It's like being in a band where everyone hits the right notes. 🎶 (And trust me, you don’t want me actually singing!) 3. Respect for diversity: This is where things get really exciting – at Nestlé, diversity is the secret sauce. 🌍 Different perspectives, different cultures, all coming together to create something extraordinary. It’s like mixing flavors in the kitchen – the more variety, the better the result! And every day here feels like a culinary masterpiece of ideas and innovation. 4. Respect for the future: And then there’s the future. 💡 Nestlé doesn’t just think about tomorrow, they invest in it. Whether it’s sustainability or ensuring that future generations can thrive, we act with responsibility and courage – even when it’s not the easy choice. I love that Nestlé’s mission isn’t just about what we do now, but what we leave behind. 🌱 Every day at Nestlé feels like a new chapter in an epic story, one where respect, integrity, and passion for the future guide every scene. And honestly? I’m so excited to be part of it – not just as a spectator, but as an actor in this amazing production. 🎬 So, buckle up, LinkedIn fam, because this journey has only just begun! 🙌 Stay tuned for more plot twists and epic moments – the best is yet to come! #NestléCulture #LifeAtNestlé #NationalServiceJourney #LinkedInChallenge