Creative.ai’s Post

Edition: 11 Deconstructing Whiteout Survival's Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Whiteout Survival [Century Games] creative strategy with you. Here are some key takeaways: 1. With 434 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 89 creatives, 77 on AppLovin and 6 on Unity. 3. Interestingly, 67% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 94% gameplay vs 2% UGC. 5. The 30-60 second creative length on Meta and YouTube suits their preference for longer content. 6. Whiteout Survival is optimizing the dimensions by channel to optimize their delivery. For example, 720x900 on Meta, 720x1280 on YouTube, and 360x640 on Unity. 7. Lastly, the number of scene transitions per creative ranges between 1-5, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu

Edition: 14 Deconstructing Evony: The King’s Return Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Evony: the King’s Return [Top Games Inc] creative strategy with you. Here are some key takeaways: 1. With 125 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 111 creatives, and 2 on Unity. 3. Interestingly, 61.7% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 64% gameplay vs 30% UGC. 5. The 30-60 second creative length on YouTube and Unity suits their preference for longer content. 6. Evony: The King’s Return is optimizing the dimensions by channel to optimize their delivery. For example, 720x1280 on YouTube and Unity, while 720x900 on Meta. 7. Lastly, the number of scene transitions per creative ranges between 1-2, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive information about their top hook, start, mid, and scene. https://lnkd.in/gYwtJ-Pj #mobilegames #digitaladvertising #AdTech #Innovation #GamingIndustry #CreativeStrategy

🌟 Introducing Our New Series: Reducing CPI! 🌟 In this series, we're diving deep into strategies that can help you reduce your Cost Per Install (CPI) 🎯. We'll explore various methodologies with real-world examples, showing how simple tweaks like camera angle changes, color adjustments, or even creative hooks can significantly lower your CPI. 📉. For this post we would like to tell you guys about playable ads and a tool which can help you make them with ease Series Part 1: The Power of Playable Ads 🎮 Playable ads are a fantastic way to boost your Click-Through Rate (CTR) and, when done right, can also help lower your CPI. By integrating a healthy mix of playable ads into your ad inventory, you can captivate your audience and drive more efficient results. 🔥 I've come across an intriguing tool called Flex by Playable Factory. This tool allows you to transform a video into a playable ad with ease. Just upload your video and mark the action points, and voilà! Your video becomes a playable ad in minutes. ⏱️This is a game-changer for developers in the scaling phase. Experimenting with playable ads using tools like Flex could be the key to achieving better performance. 🚀 Stay tuned for more insights and tips in our upcoming posts! 💡 #nextbiggames #playableads #UserAccqusition #creatives #adcreatives #games #hybridcasual #hypercasual #mobilegames #games #playablefactory

We've delved into the deep waters of in-game advertising and the results from the poll are clear: 66% voted agains the ads completely. Here's EA swinging for the fence, aiming to sneak in those ads without ruining player experience. But it's like walking a tightrope over a virtual shark tank. Pros: More Revenue Streams: For the industry, it's more funds to cover development costs. Could mean better games, or more sequels, if done right (big "if" there). Immersive Realism? In-game ads can sometimes add a layer of real-world texture to the game — if you're driving past billboards anyway, they might as well be for real products, maybe? Cons: 🙅♂️ Player Experience: There's a reason we're not programming ad blockers into our brains yet. Immersion is precious, and ads are notorious for breaking it. 🕹️ Game Flow Disruption: You're cruising through another dimension, sword in hand, and then—bam!—a wild cereal commercial appears. Not exactly the lore you signed up for. Bottom line: Integration of ads in AAA title s— when already charged full price — needs more than just a "thoughtful approach." It demands a revolutionary one. Players are savvy and can smell cash-grabs from a mile away and dislike their stench. How can developers and publishers balance the books without turning epic tales into commercial breaks? #GameDevelopment #GameDev #AAAGames

Key Takeaways from H1 2024 (Global Mobile Game) - Global Market Trends: Despite a decline in downloads, overall revenue has grown, signaling a market recovery. - Popular Game Genres and Regions: Different genres are excelling in various regions, with strategy and hyper-casual games leading the way. - Ad Spend Distribution: iOS accounted for 40 percent of ad spend, while Android held a 60 percent share in H1 2024. - Mini-Games and AIGC: Mini-games are becoming a popular segment for Chinese developers, with AIGC widely used in RPGs and strategy games.

Using #ads to design new mini-games and genres. 💡 𝗚𝗮𝗺𝗲 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗳𝗿𝗼𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗻 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝗺𝗶𝗻𝗶-𝗴𝗮𝗺𝗲𝘀 𝗼𝗿 𝗲𝘃𝗲𝗻 𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝘂𝗯𝗴𝗲𝗻𝗿𝗲𝘀. Ads featuring fake or exaggerated gameplay took off around 2019. Since then, the mechanics from several types of ads have been incorporated into mini-games that appear prominently during apps’ first-time user experiences. For example, the pin-pulling mini-game from Homescapes’ ads is now the first mechanic players encounter upon starting the app. 💡 𝗕𝘂𝘁 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗺𝗮𝗷𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗿𝗲 𝗴𝗮𝗺𝗲𝗽𝗹𝗮𝘆 𝗹𝗼𝗼𝗽𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗳𝗿𝗼𝗺 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗯𝘆 𝗮𝗱𝗱𝗶𝗻𝗴 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗱𝗲𝗽𝘁𝗵 𝗮𝗻𝗱 𝗺𝗲𝘁𝗮 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀. Recent breakout successes like Last War: Survival and Build Master: MarsVille have grown rapidly by integrating mechanics from successful ads into their main progressions. 💡 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗶𝘀 𝗮 𝗸𝗲𝘆 𝗱𝗮𝘁𝗮 𝗽𝗼𝗶𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁-𝗜𝗗𝗙𝗔 𝘄𝗼𝗿𝗹𝗱. Now that developers no longer have access to robust user data from Apple and Google, successful ad creatives provide a strong indication that mechanics or themes will generate effective UA and retention. 💡𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝘂𝘀𝗲 𝗮𝗱𝘀 𝘁𝗼 𝘁𝗲𝘀𝘁 𝘁𝗵𝗲 𝗮𝗽𝗽𝗲𝗮𝗹 𝗼𝗳 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲. ➤ Subscribing members can read the full Growth Marketing report to learn which mechanics perform best for each market, and how to hook players with these mini-games without misleading them.

How to succeed with fail-state #ads. Video ads that show players failing simple tasks motivate viewers to download the app to fix the player’s mistake. Half of the 20 top-grossing U.S. iPhone games used fail ads as part of their user acquisition strategy in Q3 2023. These “fail ads” show players making obviously terrible decisions during gameplay that result in failure. Seeing other players fail makes viewers feel smart and frustrates them into downloading the app so that they can complete the task correctly—which has helped fail ads become the biggest trend in ad creatives. To make a successful fail ad, apps should: ✅ Include an obvious goal so that viewers understand what leads to success and failure. ✅ Add a simple narrative to give failure an emotional hook. ✅ Create a sense of urgency to keep viewers engaged. ✅ Use humor or surprise to make failure more fun. ✅ End with a call to action to prompt players to download the app. ➤ Read more of the article here: https://lnkd.in/dNG-Vwtg

Edition: 8 Deconstructing Last War: Survival Game Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Last War: Survival Game [FirstFun] creative strategy with you. Here are some key takeaways: 1. With 105 creatives on YouTube, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On Meta, they have 77 creatives and 25 on AppLovin. 3. Interestingly, 87% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 65% gameplay vs 34% UGC. 5. The Creative Length is 0-30 seconds on Meta, which makes sense, while a longer form of up to 60 seconds is used on YouTube and AppLovin. 6. Last WarSurvival Game is optimizing the dimensions by channel to optimize their delivery. For example, 720x900 on Meta, 720x1280 on YouTube, and 360x640 on AppLovin. 7. Lastly, the number of scene transitions per creative ranges between 1-5, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu #mobilegames #digitaladvertising #AdTech #Innovation #UserAcquisition #mobilemarketing #mobileadvertising

Research shows a surprising shift in mobile gamer attitudes towards in-game ads! Nearly half of gamers surveyed are okay with them, especially if they're interactive. https://lnkd.in/eTNQASEz Share your thoughts! Do you find interactive ads less intrusive? What kind of interactive experiences would make ads more engaging for you? #mobilegaming #ingameadvertising #interactiveads

Check out this insightful post about the latest series of the NextBigGames exploring strategies to lower Cost Per Install (CPI)! 🎯 Dive into Part 1 where we are mentioned as companies uncover the power of playable ads and how tools like Flex by Playable Factory can revolutionize your ad strategy. 🌟 Don’t miss out on these game-changing tips! 💡✨ #PlayableAds #UserAcquisition #AdCreatives #MobileGames #PlayableFactory