Creative Jam Sessions’ Post

Brands that prioritize inclusivity build deeper connections and lasting loyalty. Aligning DEI with business goals is key to driving real change and impact.

In 2024, marketers need agility more than ever. Trends are shifting, AI tools are evolving, and consumer behavior is more unpredictable. Yet, agility isn’t just about change—it’s about maintaining core brand values while adapting swiftly. We work with brands to set flexible strategies grounded in their unique identity. How agile is your current strategy? #BrandStrategy #DigitalMarketing #Branding

🌐 In a world of rising AI adoption, what makes your brand unforgettable? With consumers navigating an increasingly digital landscape, your brand needs more than a website—it needs a reason to stand out. At MWA, we partner with #creditunions to create bold, authentic branding and messaging that connects with consumers on every platform. From #storytelling to strategy, we help you build a brand that resonates and stays top of mind. Because in the AI age, it’s not just about being seen—it’s about being trusted and remembered. 💡 Let’s craft your next big connection. #MarketingWithPurpose #BrandConnection #AIReadyBrand #CreditUnionMarketing

Today’s the Day: A New Era for Brands Begins First, a heartfelt THANK YOU to the visionary leaders who contributed to our latest study, AI: Unlocking Genuine Customer Value. Your insights, stories, candor have been invaluable, and we couldn’t have done it without you. To everyone joining us at our SOLD-OUT event today—thank you for believing in the future we’re building together! Here’s why this matters: 📊 75% of businesses have adopted AI, but only 10% are driving true value—transforming core customer interactions, rethinking business models, and building iconic brands. 💡 AI isn’t just a productivity tool; it’s a game-changer for competitive advantage and brand differentiation. Today, we’re also sharing Vivaldi’s AI Playbook—and here’s a hint: it doesn’t start with productivity plays. At #Vivaldi, we believe this is a new era of building strong, differentiated brands. Today is proof that those ready to harness AI’s Superpower of Duality—creating value for both customers and the business—will lead the next wave of brand and business transformation. To those attending, we can’t wait to see you. For everyone else—stay tuned. This is just the beginning. #VivaldiAIStudy #BrandReinvention #AIPlaybook #AIBusiness

4 weeks today!  🔗 Imagineering your future brand campaigns at IGNITE LIVE - 12th September 2024! We’re diving into how top brands achieve campaign success by connecting the dots across multiple touchpoints. Here’s why you should join Tim Nash  and Scott Waldron  for this free online event: 1. Real-World Success: Check out how brands like Jacquemus use a unified narrative for impact. 2. AI for Creative Boost: See how AI can spark early ideas and help you pitch them to your team. 3. Get Involved: Join our discussions and share your questions with our hosts. So for something to look forward to in September - put this in your calendar!  Link in the comments 👇 We hope you can join us!  #IGNITELive #weareipos #BrandStrategy #ConnectedThinking #AIinMarketing

The best way to stand out is to stand down. Ie. Don't innovate alone. Talk to your customers and build based on their wants and needs. Being innovative is high risk. Instead, look to minimize your areas of innovation by studying your ideal customer. When you innovate within the parameters of customer pain points, you not only reduce the risk your idea is wrong but you increase the chances it's bang-on. Remember, differentiating isn't just about being different; it's about being different in a relevant & resonant way - a way that matters to your target audience.

Consulting for a Global Audience Having worked across five continents, one thing I’ve learned is that every market is unique. Whether we’re talking AI solutions or branding strategies, the key is to tailor our approach to fit the cultural and market-specific needs of the client. Global thinking, local execution. #GlobalConsulting #MarketInsights #CrossCulturalStrategy #AIinConsulting #BrandStrategy #LocalExecution #GlobalPerspective #ClientSuccess #TailoredSolutions

In a world where every company is shouting about its AI capabilities 📣, how do you stand out from the crowd and actually get buyers to notice—and trust—your pitch? Join us on July 17, 2024, at 1:00 PM EST for a webinar featuring Blue Seedling's brand positioning expert Jordan Elkind and Nuuly's Kim Gallagher. We'll dive into: ➡️ What market leadership looks like in a world where buyers don't know what they want or need ➡️ The most common mistakes vendors make in pitching AI products ➡️ Why everything you think you know about positioning is wrong…sort of :) ➡️ Why your product team hates your marketing team right now – and what to do about it ➡️ AI-washing: what it is, and how to do it right Learn how real marketers are packaging and promoting AI to stand out in a noisy landscape – and win their categories. 📈 Register here: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching

:: HOW DO YOU THRIVE IN A CHALLENGING MARKET? :: I had an amazing chat with Lori Jones on 🎙️StrategyCast, where we discussed transforming risks into opportunities, maintaining strong brand identities, and leveraging AI for better marketing. 💪 Whether you're struggling with brand differentiation or looking for cost-effective strategies, this episode is a must-listen. Head over to the episode via the link below and get inspired to take bold steps today! 🚀 #MarketingTips #BusinessSuccess #AIinMarketing #StrategyCast https://lnkd.in/g2vCGTYu

AI can amplify your brand’s voice without losing its uniqueness. It adapts to your tone, engages authentically, and ensures consistency across all platforms. The result? A brand that resonates and builds trust.