Creative Jam Sessions’ Post

When media fails to reflect the rich #diversity of our society, it not only perpetuates stereotypes but also misses out on the immense potential of diverse audiences. 🍿 The business case is clear: inclusive representation isn't just a moral imperative - it's a strategic advantage. Brands and media outlets that embrace diverse perspectives are better positioned to connect with a broader audience and drive innovation. #Diversity #Media #Representation

Had the chance to meet Eric Nam at Brandweek today—his journey from YouTube to global K-pop star is a testament to how far this genre has come. But despite K-pop’s worldwide impact, it’s still misunderstood by many brands and the mainstream media. Too often, K-pop is seen as a niche or a subculture meant for Asian audiences, but the reality? 70% of K-pop fans identify as non-Asian. It’s a global movement, not just a genre, and it’s shaping fashion, beauty, and culture in ways that can’t be ignored. Brands that recognize this aren’t just tapping into a music trend—they’re connecting with a powerful, diverse community. It’s time more people caught up to that. And Eric? He’s proving he’s much more than a musician. Not only did he found DIVE Studios, creating a platform for open conversations and diverse voices, but you might also recognize him from the Korea episode of Somebody Feed Phil. And soon, you'll be hearing him as the voice of Aang in the upcoming Avatar: The Last Airbender animated series. A multi-talented guy who’s expanding into TV and film with just as much influence. Keen an eye on what this guy gets up to! #Brandweek #Kpop #EricNam #CulturalShift #MarketingTrends #AvatarTheLastAirbender

🌟 The New Wave of K-pop is Here! 🌟 As a Mass Communication student and aspiring K-pop idol manager, I’m thrilled to see how the new generation of K-pop artists is shaping up in 2025. With major agencies like JYP, SM, and YG Entertainment debuting fresh groups, the industry is poised for an exciting year! 👉 JYP Entertainment 's Kickflip kicks off the year with bold performances and a slow-but-steady growth strategy. Their debut EP Flip it, Kick it! is already making waves, showcasing both rookie and senior collaborations. 👉 SM Entertainment's Hearts2Hearts, debuting in February, aims to connect deeply with fans through heartfelt messages and captivating visuals. As the first girl group since aespa, expectations are sky-high! 👉 YG ENTERTAINMENT is keeping us guessing about their upcoming group, but the competition in this saturated market is fierce, making long-term sustainability a crucial factor. 💡 Key takeaways for those in media and communication: - Agencies are playing it safe with broadly appealing music and concepts while adding a unique spin. - The role of storytelling and branding is more vital than ever to ensure groups stand out. - Long-term success isn’t just about the debut—it’s about staying relevant and memorable. 💬 What do you think about these strategies? Can these groups redefine the K-pop industry? Credit - (https://lnkd.in/g5gBniBz) #KpopDebut2025 #Kickflip #Hearts2Hearts #MassCommunication #MediaTrends #KpopIndustry #IdolManagerDreams #GlobalMusic #DigitalMarketing #ContentCreation

You asked for it, and here it is! 📢 Our team was on the ground at Cannes Lions, capturing the energy and excitement of the platform activations. Our amazing partners at TikTok crafted an experience full of insights and fun. Plus, Thomas L. "Tommy" Johnson III got the chance to interview TikToker Peachez Imman Cummings! 🎥✨ Check it out! cc: Lenny Shteynberg #Creators #CreatorMarketing #InfluencerMarketing #CannesLions #TikTok #CannesLions2024

Read about two dentsu team members and their personal and professional journeys as we continue to celebrate #Pride in this #IAmMerkle blog: https://ow.ly/mzW950SsaW1

It’s great to see how our partnerships, like Clear Channel UK's & Newcastle City Council, go beyond advertising!🙌 Through projects like Edible Playgrounds, we’re not just putting up ads—we’re helping improve kids’ health, create greener spaces, and make a real difference in the community. It’s amazing to see how the work we do can lead to long-term benefits for everyone. 💙 Learn more about how Clear Channel UK's social value commitments and partnerships can make a real difference in the lives of residents, and help shape healthier, greener communities in the latest issue of the Local Government Chronicle.🌱 https://okt.to/CPGyH2 #OOH #PlatformForGood #Sustainability #Newcastle

And we’re off! Welcome to Day One at Cannes Lions and 3 of the Festival’s biggest media trends, brought to you by GroupM’s Wavemaker, Mindshare and EssenceMediacom ☀️   #1 Fun for fun’s sake (thanks Arthur O'Neill) Humour made a post-COVID comeback at Cannes in 2023. This year it’s levelled up and gone full belly-laugh; from wiping out Valentine’s Day with doubtful science to saying sorry for slurping!   #2 Community multiplier (thanks Nic McCarthy) Communities passionate about music, gaming and sport are the stars of this high-growth trend, allowing brands into their territory in return for brilliant fan access and experiences.    #3 Putting your head over the parapet (thanks Sarah Walker) Purpose-led work is always a winner at Cannes but this year it’s laser-focused as brands take courage and tackle our most divisive issues, from in-game abuse of women players to sexting.    #canneslions Cannes Lions International Festival of Creativity #mediatrends

📚 This week, Imogen H. spotlighted our curated collection of key industry insights on TikTok - essential for media and agency pros! 🌟 From PR to now, these sources are still my go-to. Check them out and thank me later! 😉 #Media #AgencyLife #IndustryInsights

What does “authenticity” really mean in a world that seems to becoming less and less authentic? The percieved “authenticity” of a content creator really is a performance of “authenticity” and a role that they are performing, much like the many different roles that celebrities play on screen. But does the “authenticity” of a content creator bring more impact to your brand than the broader fame of a celebrity? Eugene Healey has an interesting take on this debate in the video below. Content creators define a unique perspective and personality which helps them stand out — this is the opposite of a celebrity who is an actor, known for disappearing into a role and being a chameleon. Content creators bring a smaller but more deeply defined and engaged audience — while celebrities bring a much bigger yet broader audience. The main job of an actor is to become another person, emote and dive into the inner world of their characters on screen — while a content creator is more specifically defining and conveying their unique “authentic” personality based upon audience interest and social media metrics. The content creators job is to appear more And more authentic — while the celebrities job is to appear more and more like the current character they are playing. But what do you think? Does an audience respond more favorably to the “authenticity “ of a content creator over a celebrities fame? Who’s going to sell you your cereal more effectively? 😆 #storytelling #digitalmarketing #videoproduction #contentcteator #celebrityendorsement

The film adaptation of Wicked has cast a spell over audiences worldwide, achieving a record-breaking global opening weekend of $164.2 million, including $114 million domestically. By leveraging high-visibility platforms, the marketing team ensured that Wicked remained top-of-mind for potential viewers, translating street-level engagement into box office revenue. Learn More: https://lnkd.in/eVCps74M #WickedTheMovie #BoxOfficeSuccess #OutOfHomeAdvertising #Ooh #JCDecaux