Creative Salon Worldwide’s Post

90% of senior marketers from the world's largest brands believe collaborating with public affairs leaders is critical to successfully navigating the challenging geo-political environment within which they are operating. To help teams on the path towards more meaningful collaboration, today we've launched WFA's Framework for Positive Marketing Behaviours. Designed to help companies build more future-facing, resilient and impactful brands, it draws on decades of experience invested by WFA and its leading members to identify and implement best practice across areas such as environmental sustainability, data privacy, influencer marketing, brand purpose and more. The framework aims to help brands identify opportunities and manage risk on a number of critical issues to champion more effective and sustainable marketing communications, aligned with expectations of regulators, consumers and society at large. WFA members can download the Framework for Positive Marketing Behaviours at www.wfanet.org/framework Will Gilroy Stephan Loerke Jon Baldwin Quintanilla Camelia Cristache-Podgorean Laura Baeyens Robert Dreblow

From risk assessment to influencer vetting to issues and scenarios preparation, our work with brands around launches, campaigns and communications has become more nuanced and multi-dimensional in recent years. Our freshly launched Special Report "Brands and Politics" from the Edelman Trust Institute explores how to prepare for and navigate politics in a divided world. Political pressure is inevitable, and brands need to be prepared for when it happens, not if. Defining a clear permission space to act helps brands avoid being paralysed by politics and move towards acting with greater certainty.

Culture. A word thrown around by brands and agencies far too much these days as a meaningless catch-all for wanting to be cool. However, culture is much more than some hip dude advising you on the best MC to use in your social media, culture is a deep understanding of your audience, their feelings, behaviours and needs and the authentic role your brand can play in their lives. I spoke to Creativebrief this week to give them my thoughts on culture in marketing. Check it out below. https://lnkd.in/eKkfXTYg VaynerMedia VaynerMedia EMEA #culture #marketing #advertising

#CulturalIntelligence   "Everything is culture" is what I say when speaking about cultural intelligence and I truly believe it as it adds value in every area through its development and towards inclusion.   An area I haven't touched upon much around the benefits of #CQ is communication. According to the latest findings from Ogilvy and their 2024 Social Media Trends Report culture and authenticity remain at the forefront. As they say: "The key to this will be a clear understanding of culture, powered by a customised cultural intelligence model."   I believe culture and communication go hand in hand - internal and external, verbal, non-verbal, local or global - if you want be a sustainable and profitable organisation in today's time, just as Beatrix Eder and I spoke about at our recent lunch.   If you are new to CQ and want to learn more about its benefits towards your specific needs please reach out to me. I am happy to give you an introduction into the various possibilities.   #Communication #Development #BusinessSuccess #DiVerseConsulting   Like my content & want to learn more? 🔔 ring the bell on my profile 🌐Karen Miller Miller & follow #DiVerseConsulting for future posts https://lnkd.in/efp6NZEG

Unlocking the potential of sustainability-focused brands through strategic social media marketing checklists offers a roadmap to amplify impact and engagement. 🌱✨ By adhering to a structured checklist, brands can meticulously curate content that resonates with eco-conscious audiences. 📝🌍 From defining clear objectives aligned with sustainability goals to crafting compelling visuals that showcase green initiatives, each step enhances brand credibility and awareness. 💡💚 Consistency across platforms reinforces the sustainability narrative, fostering genuine connections with followers. 🔗💬 Leveraging analytical tools empowers brands to track performance, identify trends, and refine strategies for maximum impact. 📊🔍 Through continuous adaptation and refinement, brands elevate their social media presence while advancing environmental objectives. 🚀💧 Embracing a social media marketing checklist tailored to sustainability is not just about visibility—it's a commitment to driving meaningful change and inspiring others to join the journey towards a greener future. 🌿🌎 #SustainableMarketing #GreenImpact #SocialMediaStrategy

🚀 The marketing landscape has transformed dramatically over the past decade. Today, more than ever, audiences crave authentic social media content. So, what does this mean for the future of marketing? 1️⃣ Brands need to embrace authenticity in their content 2️⃣ Teams must step out from behind the scenes and become active on social media Employee advocacy is the cornerstone of human-first marketing. Encouraging your team to share more about your brand on social media is crucial. This means: 🔹 Elevate your team with personal branding that resonates 🔹 Highlight the faces and stories behind your team to humanize your brand 🔹 Position your team members as thought leaders 🔹 72% of consumers report feeling more connected when a brand's employees share information about the brand online 🔹 84% of consumers believe that a company's reputation is influenced by the personal brands of its employees It's time to step out from behind the brand and connect, human to human. Invite your team to speak about your brand on social media, celebrate wins, share experiences, and personalize brand content. Together, you can build a more authentic and engaging presence. #hospitalitymarketing

W H A T W E V A L U E = Personal emotional value. A new report from the Weber Shandwick Collective suggests a “me over we” mentality is driving more buying decisions. The socially conscious individual has given way to a “me over we” consumer who favors brands that deliver personal value over societal value, according to new research from the Weber Shandwick Collective (TWSC). The report, “What We Value: The Primacy of Personal,” used quantitative and qualitative research to understand what people around the world want from brands, products, and companies. Three out of four respondents say what they value most has changed in the past five years, with the shock and aftereffects of the COVID-19 pandemic being the No. 1 reason for the shift. After practical considerations, such as utility and value for their money, consumers ranked “personal emotional value” as two times more important to them than societal or social value. Check it out here from the good people Fast Company… https://lnkd.in/gFtnz9W9 Global Voices Andy Seibert Martin MacConnol Munni Trivedi #personalvalues #marketingstrategy #contentmarketingstrategy #brandstrategy #contentmarketing #contentstrategy #consumerresearch #customerjourney

Here is some key points for Building a resilient brand name! 1️⃣ Audience-Centric Engagement: Know your audience like the back of your hand. Tailor your messaging to address their pain points, aspirations, and preferences. It's not just about what you say but how it resonates with your tribe. 2️⃣ Innovative Platforms: Beyond the usual suspects, explore unconventional platforms that align with your brand ethos. Whether it's the latest social media craze or emerging tech spaces, being ahead of the curve sparks attention. 3️⃣ Strategic Partnerships: Collaborate, don't just coexist. Forge partnerships that bring mutual benefits and amplify your brand's reach. A resilient brand knows the value of a strong network. 4️⃣ Adaptability in Communication: The communication landscape evolves, and so should your strategies. Embrace new trends, experiment with diverse content formats, and keep your brand communication fresh and relevant. 5️⃣ Employee Advocacy: Your team is your greatest asset. Encourage and empower them to be ambassadors of your brand. Authenticity shines through when it comes from the people behind the scenes. In the ever-evolving world of business development, OBA PR stands at the forefront, navigating challenges with agility and creativity. Let's ignite growth! 💥🚀 #BusinessDevelopment #PRStrategies #BrandBuilding #OBAPR #OBAPRJourney #OBADanny #advertisingandmarketing #brandingstrategy

How do we embrace this workforce to drive growth and relevancy not only for our brand partners but for the future of agencies? Here are five lessons I've learned. Read more: https://hubs.li/Q02BwMr70 Post written by Sean DallasKidd, Forbes Councils Member.

What we’re planning this year is scary to me. 😱 Although regularly in front of the microphone, 🎤 and very comfortably so, I’ve always been BEHIND the posts, not in front of. This is different! BUT, I recognise that: 👍 Demonstrating ideas is a great way of helping potential clients with ideas of what they want. (We always like to help) 👍It helps communicate what clients will be offered. Full transparency to find the best client/customer pairing 👍It invites my network to learn more about me and help build those relationships. 👍 and helps me practice and try new techniques and skills learnt along the way. There are so many more benefits, but essentially an IKEA for social media marketing. Luckily I’m not going to be on my own with the fantastic Alix King putting herself out there too, it’s going to be fun! Good job we can edit!! Right, time to get my head down and get exercising 🚴♀️ to be camera 📸 ready and begin my own brand creations! Wish me luck🍀 #Innov8Social #B2BSocialMediaMsnagement #ComfortZone #Challenge