Creative Boom’s Post

The unique marketing tactics being employed are quite intriguing. For instance, the placement of Kraft Heinz Ketchup dispensers outside Chicago restaurants that do not serve Heinz ketchup is a novel approach. Now, McDonald's use of unbranded billboards that emit the scent of French fries! Such a creative strategy. These types of unconventional promotional methods demonstrate an understanding that consumers are becoming desensitized to standard advertising. By returning to a more imaginative and craft-oriented approach to marketing, brands are able to better capture consumer attention and engagement. Initiatives such as these suggest a shift towards (or back to!) more innovative marketing practices. #advertising #madmen #marketinginnovation #branding #guerrillamarketing #mcdonalds #kraftheinz #heinzketchup

👃 do you smell that? It’s Smello-vision!! 👃 Ask yourself - can you identify any companies simply by smell? You know that undeniable smell when you walk into your favourite restaurant or Hollister (IYKYK) - it instantly transports you to that place, that emotion, time or place. It evokes something in you. It’s that 🥺 emotion that McDonald’s is playing on as it set up an unbranded billboard with the scent of a happy meal! So what? 🔋Power of Branding - the smell and colours are so iconic that no branding is even needed. Obtaining that level of brand equity is every business’ dream 🖼️ Assets are more than pretty icons and pictures. Businesses and brands can expand their creative prowess and use other mediums like smell and touch. We have so many senses to help build brand and engagement. We don’t have to be pigeon hold to using just sight and sound! ➖➕ Less is more. This simple yet powerful activation says so much with the little information it delivers. Information overload can often be the downfall of what could be a great campaign. How do you use lateral thinking in your campaigns? Let’s chat in the comments below ⬇️⬇️⬇️ #Campaign #Mcdonalds #Marketing #Product #HappyMeal #Food #Senses #Smell #OOH #Activations

Does your brand have an intellectual alibi? Brands use intellectual alibis to help consumers rationalize a decision that is driven by emotion, helping consumers present it instead as a carefully thought-out and logical choice. Jamie King, CEO and Chief Strategy Officer for Camp + King, spoke to ADWEEK about them, including the "five Ps" to make one yourself. Also, somehow he related this all to his favorite tequila brand, which is pretty cool. 🥃 "A great intellectual alibi isn’t over-explained; rather, it’s used as a source of authority for a brand to claim something bigger." Read the full piece here: https://lnkd.in/gFU-PE6j Havas Havas North America #MeaningfulDifference

Creating a brand platform for a company that is not only successful in the consumer world, but also used in the internal messaging of the company itself (to the point that even its factory workers are proud of the advertising) - is quite something. This is exactly the kind of effect TBWA\London has had for its client partners McVitie's, Ginsters and Histallay - to name but a few. I spoke with Larissa Vince (CEO) and Andy Jex (chief creative officer) to uncover the ways in which TBWA/London's revitalised creative culture has driven impressive business growth for its clients. Link in the comments below for the full feature. #CreativeExcellence #BrandImpact #TBWALondon #BusinessGrowth #MarketingInnovation #marketing #advertising #mcvities #trueoriginal

A great read about the shifts happening in the art and science of marketing. Marketing is in constant flux, yet I can spot these 4 trends in the conversations we are having with brand representatives as well. 1. Stories as reflections of brands’ products 2. The rise of the KOCs (key opinion customers) and trusted experts 3. Brands sharing their universes. Essentially, partnership marketing: still huge potential in this one, we are only scratching the surface 4. Repeatability as key to communication systems Now the question is, what is the best way to master these aspects as especially the 2 middle ones require new capabilities for many, in-house and with external partners. Thanks for sharing Samit Malkani.

Just like Paris Hilton, a marketing agency can stay relevant and thrive in the industry by continuously evolving, adapting to changing trends, and reinventing their brand. Paris Hilton started her career as a socialite and reality TV star, but she didn't let herself be pigeonholed into this role. She leveraged her fame to build a successful business empire, including fragrances, fashion lines, and even a successful DJ career. Alright, check it out - just like Paris Hilton, a marketing agency can totally shake things up and rebrand itself by beefing up its services, going after fresh clients, and staying on top of all the latest marketing trends. By pumping some cash into sprucing up its branding, a killer website, and top-notch content, a marketing agency can flaunt its expertise, creativity, and knack for getting the job done right for clients. Paris Hilton's all about rolling with the changes, pushing boundaries, and staying in the limelight for over two decades - and a marketing agency can totally follow suit by keeping things fresh, being original, and staying on the pulse in an ever-changing industry. Just like Paris, a marketing agency can totally slay by always keeping it real, evolving, and reinventing itself to handle whatever the marketing world throws its way. #rebrand #parishilton #marketingstrategy

Hellmann's : The Imitation Jar Wander through the mayo aisle of any supermarket and you’ll see a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds – because lookalikes don’t tastealike. Feast your eyes on the Imitation Jar - a Hellmann’s campaign that celebrates their iconic status by showing only competitor labels. 20 of them, to be precise. There might be a thousand and one mayos out there, but there’s really only one. This professional campaign titled 'The Imitation Jar' was published in Canada in July, 2024. It was created for the brand: Hellmann's, by ad agency: Ogilvy Canada. Credits CLIENT: HELLMANNS' CANADA CLIENT NAMES ; HARSH V. PANT, NICOLE HUTINEC, LARA WAZZ AGENCY: OGILVY CANADA CHIEF CREATIVE OFFICER: FRANCESCO GRANDI GROUP CREATIVE DIRECTOR: DYLAN SOOPRAMANIA DESIGN DIRECTOR: MIGUEL DE SOUSA COPYWRITER: ANDREW ERSKINE, PHIL GULL ART DIRECTOR: EMMANUEL TORRES, PEDRO MINARI, HELEN GILES VISUAL ARTIST: BRUNO MIRANDA CO-DIRECTOR, PRODUCTION: ALEXANDRE ANDRE CHIEF STRATEGIC OFFICER: JEREMY DALY STRATEGY DIRECTOR: MICHAEL MCDONALD-BERASKOW ACCOUNT DIRECTOR: ROHAN MEHRA Agency: Ogilvy Canada #Marketing #DigitalMarketing #AdCampaign #Advertising #Branding

What is the best media vehicle to advertise a cure for male pattern baldness? The agency MullenLowe Singapore has the most inventive and amusing answer, for its client Clear Men Scalp Pro range :) I love the idea of using bald spots on bald men's heads to advertise a solution for male pattern baldness. Men are most likely to notice the bald spots on other men if they themselves are balding in the very same spots on their own head! Clever idea! #advertising #marketing #creative #creativity 

How do you go about tweaking and representing one of the world's most famous, universal, and aspirational brands without offending traditionalists yet at the same time appealing to an emerging, much-needed, much differently wired younger audiences, in conjunction with one of the most passionately protected brands in history? The answer to this complex challenge lies in a cautious, clever, and skilful approach. Because a project that the entire planet will see must be executed with the utmost precision and expertise. This week's insight piece investigates the intricate art of evolving the Olympic Brand to resonate with a new generation while honouring its heritage. https://lnkd.in/g5BuTzrV #article #iconicbrands #brandstrategy #brandidentity #brandstrategy #brandbuilding #brandrecognition #brandstory #olympicbranding

Big news from the adam&eveDDB family 🌍💖👀   We're excited to announce that we're expanding our geographic footprint with a new San Francisco office - adam&eveDDB West.    Following a string of new business wins across the adam&eve family, our new North American posting - our fourth agency hub - serves to bolster our global offering, drive growth, and help us deliver against broadening client needs.     To unify our expanded agency network, we’re also proud to launch our new global positioning, 'Feeling First’ - a clear articulation of our approach to creativity that delivers emotional advantage and business fortune for our clients.    Hand-in-hand with our new positioning, we're debuting a revamped visual identity designed by our brilliant Creative Director of Design, Chris Chapman. Driven by our feeling first philosophy, our new clear, bold and impactful brand identity represents a cohesive visual next chapter for all adam&eve offices.    Our Global Chief Creative Officer, Richard Brim said: "At A&E, we always talk about work giving us a "punch in the feels" - when it's right, it connects on a deeper level getting to the soul of a brand.”   adam&eveDDB London CEO, Miranda Hipwell commented:  “As our adam&eveDDB gang expands its client and geographic footprint, it feels like the right time to double down on our DNA. We want the feeling of working with us and the work we make to feel unified in the best possible way. Our visual identity is the cherry on the cake as it allows us to be more cohesive as a group and in how we show up for clients."   adam&eveNYC CEO, Caroline Winterton added: “We’re almost a year into adam&eveDDB in the US and it’s been pretty epic. We’ve been on quite the new business tear welcoming eight brands to the family and have been hiring fantastic talent to keep up with the growth and creative ambition. Our bi-coastal offering in North America gives us access to tremendous talent to deliver against all of our client’s ambitions.”   Read more in Campaign UK 👉 https://lnkd.in/ePXaxsTh #creativeagency #positioning #adagency #advertising #rebrand #creative