Advocates of diversity and inclusion in the advertising industry have been citing better, more impactful, culturally relevant work as just one of the multitude of reasons as to why DEI is essential. When looking at award winning work Cannes Lions it's clear to see this theory in action. This year's clutch of winners underlined that inclusive campaigns are able to resonate most with audiences and as a result took home Grand Prix and Titanium Lions in abundance. In this article, explore the key takeaways from a recent ‘Is DEI smashing it at Cannes?’ webinar, by the Creative Equals team, which unpicked the reasons why campaigns with diversity and inclusion at the core created the most waves at this year’s festival of creativity. “It is clear that diversity and inclusion is a driver of creative excellence.” – Ali Hanan CMRS Hanan, Founder & CEO, Creative Equals Read all the key takeaways from the event here: https://lnkd.in/eNGZpQzP
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Creativebrief's marketing intelligence platform helps brands stay connected to the agency landscape 🌆 Explore our agency network with a free or full membership today: https://lnkd.in/etKV8FaX
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Why adland needs to hold on to its perimenopausal and menopausal women. In this article, Lucy Doubleday, Managing Partner, We Are Social, outlines her experiences of menopause and the importance of being open in the workplace. #worldmenopauseday Read the full article via the Creativebrief platform: https://lnkd.in/eF2j7uXZ
Why adland needs to hold on to its perimenopausal and menopausal women | Creativebrief
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An advertising industry which has for decades instructed women to ‘fight the signs of ageing’ retains the talents of very few women over 50. In creative departments, so small is the number of female creative directors over 50 that there isn’t even a data point to share. If we measure what we treasure then it is clear the advertising and marketing industry isn’t taking older women seriously. With this in mind, we asked industry experts, if the industry is still guilty of viewing Menopause as a marketing moment and if brands should be doing more to recognise the universal experience. #worldmenopauseday Featuring: Fi Case, Director, bandstand, Aimee Luther, MD, The Liberty Guild, Charlotte Mulley, Head of Strategy, MullenLowe UK, Melissa Robertson, CEO, Dark Horses, Marie Little, Global Chief Health Officer, Iris x Health Read the full article via the Creativebrief platform: https://lnkd.in/euWRJUVn
Do brands still treat the Menopause as a marketing moment? | Creativebrief
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In an industry overflowing with creativity, prioritising effectiveness is a way to streamline to achieve success. At the IPA (Institute of Practitioners in Advertising) Effectiveness Conference last week (9th October) speakers shared insights from the IPA Effectiveness Awards and explored industry trends and topics through the lens of effectiveness. In this article, check out the 5 key lessons from the event: https://lnkd.in/e8-cHS-t
Lessons in effectiveness | Creativebrief
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Sensationalism sells, but at what cost? In this article, Olivia Scarlett, Strategy Lead at Shape History explains why now is the time to challenge harmful media narratives. "By courageously challenging harmful narratives, we can help build a more equitable society." Read more via the Creativebrief platform: https://lnkd.in/eFXTbBuR
Sensationalism sells, but at what cost? | Creativebrief
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Have you checked out this week's Hot Pick? 🔥 To launch AXE’s ‘Fine Fragrance Collection’ in Spain & Latin America, LOLA MullenLowe created a music video in collaboration with DJ and Producer, Bizarapp (known as BZRP), where 3 first dates are all enhanced by the power of BZRP in a fragrance. A visually appealing and dynamic music video, the advert successfully conveys a sense of Axe’s new scent, while bucking the trend of short, skippable advertising. Check it out: https://lnkd.in/eGZ-FGvv
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"Sustainability has sometimes been about making brands less. It is really important to show that sustainability is about more, it is not reductive." In this interview, our Editorial Director, Nicola Kemp sat down with Jennifer English, Global Brand Director at Johnnie Walker, to discuss how sustainability, storytelling and craft is connecting with the new luxury consumer. Read the full interview via the Creativebrief platform: https://lnkd.in/ebD3tccp
How Johnnie Walker redefined aspiration with sustainability and inclusivity | Creativebrief
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Digital brands are increasingly recognising the power of IRL experience. In the latest sign that experience is still one of the most important and growing areas of investment in marketing in a post-Covid era, Snap Inc. is launching an immersive high-street experience. Snap Street is set to open in East London this October. The Ely’s Yard building in Brick Lane will be totally transformed into an indoor ‘high street’ with shop fronts showing off the state-of-the-art augmented reality (AR) experiences available on Snapchat. The event will feature brands including Depop, Boots UK and Cosmopolitan UK Find out more via the Creativebrief platform: https://lnkd.in/e2JAmjWY
Snapchat debuts immersive AR high street | Creativebrief
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"78% of consumers are more likely to recommend a brand because it provides simpler experiences and communications" - (Source: Siegel+Gale's World's Simplest Brands' report) In today’s world, the marketing landscape is complex. With multiple channels to choose from and an oversaturation of content, consumers attention is harder than ever to grab. The solution? A simple, clear and laserfocused message. From Labour's election victory being communicated with the very simple message ‘Change’, to Saatchi & Saatchi UK’s campaign for ‘Just Vote’ carrying the ultradistilled message ‘voting is hot AF’, over the last few months we have seen the age-old phrase ‘less is more’ ring true. As part of our 2024 Industry Insights Vol. 2, we have assembled all of the latest simplistic yet powerful campaigns, distilled from the Creativebrief marketing intelligence platform and our daily conversations with brands into one place. Want to check out all of our latest topics? Download the full 2024 Industry Insights Vol. 2 report: https://lnkd.in/ebM4ixFW Video features work by: Neverland Creative, Saatchi & Saatchi UK, LOLA MullenLowe, and TBWA\London
Less is (still) more: Industry Insights 2024 Vol. 2
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Unstereotype Alliance launches guide to break the myth of backlash In this article, learn more about The Creative Bravery Beyond the Backlash toolkit and how it has been designed to advance inclusive advertising. "It’s vital that advertisers feel equipped to deal with any potential backlash so they can embrace the full commercial benefits of an inclusive approach to content." - Sara Denby, Head of the Unstereotype Alliance Secretariat at UN Women UK Find out more via the Creativebrief platform: https://lnkd.in/eYPUjrn9
Unstereotype Alliance launches guide to break the myth of backlash | Creativebrief
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