Creativebrief’s Post

At Reflect, we have a passion 🧡 for diversifying the media. We help brands and business ensure that diversity and inclusion are built into their marketing campaigns. Does this sound like something we can help you with? Contact us now by emailing managing director Jax Blake at jax@reflecttheagency.com or by following this link: https://lnkd.in/e66mAYH7 #Passion #DiverseMarketingCampaign #DandI #DiversityandInclusion #Representation #Diverse #Inclusive #DandIStrategy #DiversityandInclusionStrategy #ReflectTheAgency #InclusiveTalent #InclusiveMedia Alt Text: An image with the words, ‘DO YOU SHARE OUR PASSION FOR DIVERSIFYING THE MEDIA?’. The text is white, apart from the word ‘PASSION’, which is orange, and each line of text is inside a turquoise box. There’s an orange thumbprint pattern in the background and a turquoise border around the image.

Tune in at 12:30 ET today for our Gen Z roundtable on inclusion in the industry. I'll be chatting with Gen Zers to get their take on diversity, equity and inclusion efforts in marketing and advertising, representation and inclusion in ads, how the industry can attract younger talent, and more. Feel free to submit questions to our panelists as well in the link below. Ad Age https://lnkd.in/eiHHnau4

Today, I want to discuss the significance of inclusion and the pivotal role of marketing in society: In the realm of marketing, I believe our responsibility extends beyond merely highlighting diversity; we should strive to represent and support all communities authentically. Authenticity translates into meaningful actions and embedding diversity at the very core of our corporate values. It is crucial that our campaigns reflect a genuine commitment to inclusion, not just as a momentary marketing strategy. By embracing authenticity, we not only strengthen our connection with diverse communities but also communicate a lasting commitment to equity and equality. Our true goal as marketing professionals should be to contribute positively to society, giving visibility to all voices and experiences. This not only enriches our narratives but also reinforces our brand's perception as a genuine advocate for diversity and inclusion. Instead of solely focusing on dividends, our priority should be to positively impact people's lives. By doing so, we not only build a strong and authentic brand but also contribute to a positive shift in society's perception of diversity.

Diversity, equity, and inclusion (DEI) are crucial in marketing, and at Agency Alpha, we actively embrace these values. In our industry, it’s essential to create campaigns that not only resonate with diverse audiences but also reflect the rich variety of perspectives within our teams. We prioritize diverse hiring practices, encourage open dialogue, and make sure everyone has a voice in our creative process. Our goal is to build an inclusive environment where creativity thrives and innovative ideas are born from diverse experiences. By fostering DEI within our agency, we ensure that the brands we build are authentic and truly represent the world we live in. #Diversity #Inclusion #Equity #MarketingWithPurpose #CreativeDiversity

🌟 #BlackWeek's new conference at #AdWeek is set to ignite discussions on #diversity and #inclusion. Led by Black and Latino leaders, it's a must-see for industry change-makers. Interested in their transformative agenda? 🤝🚀🌍 #News #BusinessNews #MarketingNews

Want to hear what authentic representation in marketing looks like? 💡 Join our fantastic expert panel tomorrow as we discuss all things brands and campaigns including best practice, backlash, tools & tips and the benefits ensuring your campaigns are inclusive. The details are below. RSVP here: https://lnkd.in/d3gjAKH2 #DEI #Learning #Development #Inclusion #Brands #Representation #Diversity #Marketing

Seeing ourselves reflected in the media fosters a fairer world. More inclusive society: Diverse characters build bridges by challenging stereotypes and sparking empathy. People from all backgrounds can see their experiences reflected in stories, leading to greater acceptance and understanding. Empowering new voices: By including a wider range of stories and creators, the media industry becomes more equitable. This allows underrepresented groups to share their unique perspectives and contribute to a richer media landscape. Smart business: Diverse content is not just good for society, it's good for business. Broader audiences connect with stories that reflect their realities, leading to increased revenue and a stronger brand image. Progress has been made, but there's more work to be done in ensuring fair and inclusive representation in the media. #DiversityInMedia #RepresentationMatters #InclusiveStorytelling #ChallengeStereotypes #EmpowerNewVoices #MediaEquity #SmartBusinessPractices #FairAndInclusive #StorytellingForAll

The creative industries play a significant role in shaping our culture and society, influencing our perceptions, attitudes, and beliefs. However, for a long time, these industries have been criticised for their lack of diversity and inclusivity, particularly when it comes to race. #RacialEquity #BlackHistoryMonth #Creativeindustry #CreativeSociety #DiversityandInclusion https://lnkd.in/grckzDjd

The creative industries play a significant role in shaping our culture and society, influencing our perceptions, attitudes, and beliefs. However, for a long time, these industries have been criticised for their lack of diversity and inclusivity, particularly when it comes to race. #RacialEquity #BlackHistoryMonth #Creativeindustry #CreativeSociety #DiversityandInclusion  https://lnkd.in/gv__HM-T

Want to boost creativity and your bottom line? 📈 New research shows how DEI in advertising can do both. Diversity, equity, and inclusion (DEI) are more than just buzzwords. They are a recipe for innovation, better decision-making, and yes, even increased profits. 💰 In my and Aurelie Jacquemin latest paper, we explore the powerful impact of DEI in advertising, drawing on new findings from the Ipsos DEI metric. Here's a sneak peek: * Companies with diverse leadership see a 19% revenue increase. * Ads with positive DEI representation score 56% higher on sales lift potential. * Ads which present diversity in an inclusive manner tend to create a more empathetic experience. Want to learn how to make your advertising more inclusive and impactful? Read the full paper here: https://lnkd.in/g9QSCKmM #DEI #advertising #representationmatters #creativity #inclusion #marketing #brandbuilding