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Short on time, big on impact. That's video content for you! Here's how we leveraged it for one of our clients’ latest campaigns: Last month, LinkedIn rolled out their new video content section similar to Instagram reels. According to me, the more brands start to tap into this feature, the more it will benefit them purely because: - It is eye catching in a text-heavy feed. - It's a great way to tell your brand's story. - It is still untapped, which will give you an edge. We recently created a content plan purely around short-form video content for our clients, GSP CHEM (A chemical company). Here's how we leveraged short-form video content for them: 1) Countdown Video. We created a countdown video just before the main event to highlight GSP CHEM's participation and create a buzz around it. Epic music, amazing visuals, stand-out text, and all other elements required for a good video were used for this video. Aim: Audience retention is the key to any form of video content. We did this to build a feeling of anticipation just before the event. 2) Behind the scenes. We shared glimpses of the team prepping for the exhibition, right from the booth set up to the CEO of GSP CHEM at the event. Aim: Your audience wants to know about things that go beyond a simple announcement. And this BTS video gave their community an exclusive look of the build-up towards the event. 3) A recap of the entire event. We compiled the best moments from the main event into a highlight reel, to showcase GSP CHEM's entire experience. Aim: To create a series of bite-sized content and summarize their entire journey of the event within a minute or two. Your audience’s retention spans are short. – Create content that can be grasped quickly. Video content is still an untapped opportunity on LinkedIn, which is why as a brand, you must consider leveraging it to its fullest. Looking to build a campaign around video content along with a creative marketing strategy on LinkedIn? Reach out to us at Creative Orange and let's get in touch! #CreativeOrange #videocontent #video #linkedinstrategy #marketing #contentstrategy