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💄 Tarte Cosmetics' PR packages are blowing up TikTok, and the drama is real! 🎁✨ While some influencers, like Halley Kate, unwrapped $700 Hermès bracelets (yep, the real deal!), others got personalized necklaces or... Cheez-Its and candy fish. 🍬🥨 Naturally, this led to some mixed feelings, with creators like Ken Eurich calling out the brand after expecting a bracelet herself. Tarte’s luxe strategy of sending out Hermès bracelets, like the one Lauren Wolfe flaunted, has saved them major bucks compared to traditional paid deals. Wolfe’s TikTok snagged 700,000 views—far more than a typical campaign! And with influencers posting multiple times, the buzz kept growing. But there’s a hot take: maybe Tarte should sprinkle some of that PR love on their customers, too? 😏 Still, the real question remains—are all those views translating to sales? 📊 As TikTok lit up with reactions, accusations of favoritism popped up, particularly toward White influencers who got the luxury gifts. Tarte quickly shut that down, clarifying that 33% of those Hermès goodies went to Black creators and 50% to BIPOC, backing their commitment to diversity. 👏 Tarte’s PR moves, whether it’s sending out Hermès bling or whisking influencers away on lavish trips, always stir the pot. But founder Maureen Kelly stands by it, saying these strategies are a smarter long-term investment than big-budget ads. So, what’s your take? Is Tarte playing favorites, or is this just influencer marketing doing its thing? And should customers be getting in on the fun, too? Let’s hear it! 🎤 https://lnkd.in/gA3SESwQ

Explained... Your Products/Services in the right way Collaborations are common, but at The Whizbang! we elevate influencer marketing to an art form by going beyond the surface. Our approach involves diving deep into your products, unraveling their intricacies, and presenting them as compelling narratives. Your product isn't just a commodity; it's a story waiting to be told. The Whizbang! turns features into fascinating tales, ensuring that your audience not only hears about your product but truly understands its value. 👉 https://lnkd.in/dsEDGrNC 👉 https://lnkd.in/dxpD9wFe 👉 https://lnkd.in/d9D9_QMA Join us in the era where product narratives take center stage, creating a lasting connection between your brand and its audience. Let The Whizbang! be the storyteller that transforms your product into a captivating journey, weaving an engaging narrative that resonates with your audience. https://lnkd.in/dDYz65Pj #influencermarketing #influencer #influencercollaboration #productdescriptions #creatormarketing #contentcreation #beautyproducts #eyecare #skincareproducts #Jobs #Makreting

Congratulations to the top-performing US beauty brands of April, ranked by Brand Vitality Score (VIT). ✨ 1. SEPHORA: 138.7K VIT (⬆️ 50% MoM) 2. Kylie Cosmetics, LLC: 86.1K VIT (⬇️ 27% MoM) 3. Rare Beauty: 79.1K VIT (⬆️ 5% MoM) 4. Fenty Beauty: 54.4K VIT(⬆️ 26% MoM) 5. r.e.m. beauty by Ariana Grande: 41.8K VIT (⬆️ 467% MoM) 6. Ulta Beauty: 38.6K VIT (⬆️ 9% MoM) 7. L’Oréal Paris: 36.1K VIT (⬇️ 26% MoM) 8. Dior: 33.1K VIT (⬇️ 2% MoM) 9. Sol de Janeiro: 32.9K VIT (⬆️ 69% MoM) 10. MAKEUP BY MARIO: (⬇️ 9% MoM) Get these insights (plus a breakdown of why these brands performed so well!) sent straight to your inbox every month by signing up for @Traackr’s newsletter. https://bit.ly/41WKtWb #beautymarketing #influencermarketing #beautyindustry #creatoreconomy

Indirect marketing is convincing YOUR 13-year-old that she needs anti-wrinkle cream. How? Because brands are partnering with influencers who have hoards of young impressionable girls as followers. And when a girl sees her favourite TikToker applying her 12-step skincare routine and a full face of makeup afterwards, we all know what happens. She BEGS mom and dad to take her to Sephora so she can do the exact same routine. As a parent, it makes me really sad to think that my daughter is being influenced to grow up too fast. Brands need to be really careful about the messages they are sending to children. They certainly don’t NEED glycolic acid toners and anti-aging retinol serums…and they don’t need foundation, either! Kids aren't allowed to be kids anymore. And I think brands should be held accountable for that.

Cosmetics Industry Trends; How Beauty Industry Will Evolve in This Year. From epigenetics to regenerative aesthetics, AI-driven breakthroughs to Gen-Alpha influencers, and the past, these best cosmetics industry trends in beauty and makeup are reshaping their magnificence.  Everything almost excellence is subject to alteration, and in 2024, innovation will have a more noteworthy effect on our magnificence choices and utilization than ever some time ago.  #CosmeticsIndustryTrends;#cosmetics #fashion #makeup #beauty #models #socialmedia #cosmeticsbusiness #Loreal #nevea# perfumes #skincare

Could 25% of followers on X (formerly Twitter) for some of the most prominent influencers be fake?! Cyabra’s extensive scan highlights the darker side of “digital influence”, observing that fake profiles and bots are rallying around #influencers who spread anti-western and anti-democratic narratives and amplifying them. Dive into our full analysis to understand the scale of this issue and its implications. https://lnkd.in/duSubdqw

Makeup For Men... a rapidly rising market. #Forbes #beauty #influencers #marketing According to a 2022 study by global market research firm Ipsos, 15% of heterosexual American men ages 18 to 65 use male cosmetics and makeup, and an additional 17% would consider using it in the future.

Which beauty creators are the ones to watch in 2024? 💄 According to client Traackr, Kylie Jenner, Hailey Bieber, Zeph Sanders and Billie Eilish all drove the biggest impact for brands in makeup/cosmetics, skin care, haircare and fragrance, respectively. Not every beauty brand has a celeb at the helm, but each creator uses their influence in unique ways to drive engagement and love for the products they share. Check out the secret sauce behind each influencer's success in Cosmetics Business by Amanda Pauley. #influencermarketing #creatoreconomy #beautyindustry https://lnkd.in/gxhwpdb3

Rhode Beauty’s new Pocket Blushes have sparked a vital discussion on inclusivity in the beauty industry. While some users appreciate their natural, muted tones, others, particularly those with deeper skin tones, find them lacking. As a trend researcher, I delve into this debate and explore what it means for the future of inclusive beauty. #𝗯𝗲𝗮𝘂𝘁𝘆𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 #𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲𝗯𝗲𝗮𝘂𝘁𝘆 #𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 #𝗯𝗲𝗮𝘂𝘁𝘆𝘁𝗿𝗲𝗻𝗱𝘀 #𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆𝗶𝗻𝗯𝗲𝗮𝘂𝘁𝘆