AmandaRachLee, creator and founder of her own stationery brand, shared with us a major lesson from her journey: One year, her entire bulk order of planners came back with misprints. Instead of seeing it as a disaster, she pivoted, branding them as “Oops Planners” and selling them at a discount. The results? 1️⃣ Fans loved the accessibility of a lower-priced, unique version. 2️⃣ Nothing went to waste. 3️⃣ Transparency with her audience built trust and loyalty. Amanda turned a misstep into a standout moment — and a limited-edition product her fans loved. Mistakes don’t have to break your business — they can build your brand.
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What an inspiring story, Amanda! It's amazing how a misprint turned into a marketing win. Do you think "Oops Planners" could become a staple in your lineup? A little imperfection might just be the new perfect!