Creature’s Post

We believe keeping or building a strong, united brand is essential during the M/A process. That's why we created an acquisition checklist prioritizing brand positioning as a central strategy. The outlined steps help teams evaluate: ✅ each brand’s equity,  ✅ identify or augment new brand architecture,  ✅ update brand identity and collateral,  ✅ audit combined marketing capabilities,  ✅ build a marketing roadmap and  ✅ craft a communication plan. Get our acquisition checklist at: https://lnkd.in/gBdRWVcw #MergersAndAcquisitions #BrandPositioning #AcquisitionChecklist #HuebnerMarketing

2023 was a year of incredible flux in the world of brands and the business of branding. BrandActive Partner Philip Guiliano reflects on the trends that impacted the branding industry in 2023 and what they mean for the new year: https://lnkd.in/gGTidyUP #brandimplementation #brandedassets #brandchange #branding #brandidentity #brandactivation #changemanagement

Thank you, DeSantis Breindel, for outlining the importance of not just selecting a good brand strategy during M&A but also managing the change well, starting internally. I couldn't agree more. Companies considering or in a brand change should check out this sage advice: https://lnkd.in/dnux7HRZ.

Insights from Michael Fitzsimmons of WeTransfer into how to build a brand people love. It was great to see this delivered in person, and a gift to have it in writing as a permanent reference. My favourite pieces of guidance: 🏋Actions over words. "For any brand thinking about how to become or stay relevant over the next 10 years, building a unique personality that's known for what it does and how it makes people feel will win against the ones with great brand books". I love Michael's embracing of a 10 year horizon. It speaks to craft, ambition, and a true understanding of how marketing works to create and maintain mental availability. 🧘Values over rules. "Every brand action or communication should connect back to a set of values. Not prescriptive guidelines or rules, but a compass for decision-making with the freedom to explore new things and make mistakes." This speaks to the pace and humanity of marketing. We are increasingly acting at the pace of social culture, relying on human ingenuity and wit to be in and of the moments that create engagement and make a brand memorable. Do dive in and enrich your own understanding.

We expect to see a ton of M&A in 2024 → consolidation for growth. Some M&A will create brand havoc; some will increase brand equity. Why? "Mergers and acquisitions are pivotal moments because they're more than just the melding of companies' systems and structures; they're the blending of beliefs, values, and people — culture!" – Haley Bridges Put simply, you can't just mash companies and cultures together because they are great "products" and expect a 1+1 = 3 outcome. It takes deeper, more intentional work at the brand level. I'm not taking visuals; I'm talking about the company's heart, soul, and mission–as ONE company. That's why we're dropping this three-part series on M&A as it relates to brand. 👇 It will cover... 𝗣𝗮𝗿𝘁 𝗢𝗻𝗲: we'll show how strategic brand architecture aligns identities, values, and market positioning. 𝗣𝗮𝗿𝘁 𝗧𝘄𝗼: we'll examine how a new brand narrative — compelling purpose and mission statements, brave visions, and more — unite internal stakeholders and fuel momentum toward shared goals. 𝗣𝗮𝗿𝘁 𝗧𝗵𝗿𝗲𝗲: we'll celebrate the unveiling of a fresh, cohesive brand and how to launch it with gusto into the world. -- ♦️ Read part one here: https://lnkd.in/equNi9DD

Introducing our new Go-to Brand Spotlight Series, where we profile some of the highest-performing brands in the world and highlight what we can all learn from their success. First up: Reddit, Inc., a Go-to Brand that’s been in the news a lot lately for its successful IPO.   So, what are Go-to Brands? They're the few brands that have true meaning for people—forming a true connection with who we are and who we want to be, and helping us make progress in ways we previously couldn’t. They’re not cold institutions that push their way into our world, but companions that we decide to pull in. This series sets out to explore what makes brands achieve "go-to" status in our lives, and what we can learn from them. We’ll profile Go-To Brands, one brand at a time, some big, some growing, all outperforming, and all forming meaningful, lasting relationships with customers. Let's go: https://lnkd.in/esRimK23

Lots of practical tips here from a brand I truly respect and admire ...

📣 Been talking to a few companies recently about company growth, specifically through M&A! A common concern we hear is ⬇ 😵💫 When trying to incorporate a new company/capabilities, it's both hectic and confusing when it comes fusing it with their overall brand or brand strategy. Here's some of the common issues we've seen pop up during times like this: -Unclear marketing communications & collateral -Subpar and undistinguished branding for both subsidiary companies, family of companies, and/or their parent brand -Confusion on the sales side when it comes to speaking to the full range of capabilities and/or new offerings. ♥ We love M&A challenges, because essentially they're brand architecture challenges & can be solved if you have a tried and true system in place... 😉 And with over 30 years in the B2B branding space, we know a thing or two about tried and true systems, especially it comes to brand identity, brand architecture, and brand strategy. If you’d ever like to chat about M&A/growth branding, feel free shoot me a note. I’d love to walk you through how we’ve done this for many of our clients☺️ You can also check out this article below to learn more! ⬇ https://lnkd.in/e4h9FM-y #Merger #Acquisition #Branding #BrandingAgency

Unlock the potential of your private equity-backed investments with effective branding strategies! Bluetext guides brands from acquisition to successful exit, ensuring agility, visibility, and value creation every step of the way. Explore our insights on navigating this complex journey: https://bit.ly/3wWOCP6