Creditwise’s Post

Knowledge is power

India’s triumphant victory in the T20 World Cup final was a moment of pure sporting drama and relief. After a 13-year wait, they fought back to beat South Africa by seven runs in a thrilling encounter1. Here are some key factors that contributed to their success: Composure Under Pressure: The players’ ability to maintain composure during critical moments was crucial. Whether it was Virat Kohli’s match-defining 76 off 59 balls or Arshdeep Singh’s tight penultimate over, India’s calmness under pressure made the difference2. Bowling Excellence: Jasprit Bumrah’s superb bowling (2-18) and the team’s collective effort restricted South Africa to 169-8. Their ability to execute plans under pressure was commendable1. Superstar Lineup: India boasts a team of superstars chosen from a population of 1.4 billion. Their talent pool and depth of skill were evident throughout the tournament1. Redemption: For Hardik Pandya, this victory was redemption after the heartbreak of losing the 50-over World Cup final to Australia eight months earlier. His crucial wicket of Heinrich Klaasen turned the game in India’s favor1. Historical Significance: This win marked India’s second T20 World Cup title, having won the inaugural tournament in 2007. It also ended their 11-year ICC trophy drought, bringing immense joy to fans and players alike3. In the end, it wasn’t just about statistics; it was about passion, determination, and the sheer joy of victory. India’s cricketing journey continues to inspire fans worldwide 🏆🇮🇳

This clip from the Alzheimer's Society is quite the gut puncher, or rather the stiletto between the ribs, given its accuracy. So why post about it here on LI? Because it will reach people who have loved ones who are living with, yet being lost, to dementia. It might also reach those who are leading / line managing people whose loved ones are living with dementia. And that matters, because it makes sound business sense to be curious as to what the impact is on people in the workplace. It makes sound business sense to use that curiosity and family friendly / compassionate leave policies to provide authentic, inclusive support. #LivingWithDementia #FamilyFriendlyPolicies #inclusion #NotJustChildcare #HumaneLeadership

Charity and public sector marketing can be a really hard balance Between showing the hard-hitting truth of how hard things can get, to encourage donations, activism and awareness But not scaring, isolating and stigmatising those who are earlier in their journey And on the other hand if you try to be positive, between showing the optimism and hope of how your service's support can make a difference Without losing the sense of urgency for your cause, or alienating people by understating the hardship they go through I have so much respect for marketing professionals who specialise in this, because it's so hard to get that balance right. This campaign looks like it's going to be a good case study on that! What do you think of this one? #CharityComms #SocialMarketing #CharityMarketing

This campaign is ableist, it is dehumanising & it literally positions people living with dementia as dead. Nobody objects to telling the truth, to discussing anticipatory grief or outlining the devastating impact of the condition on family carers. But I deeply object to the use of death as a metaphor for the lives of people with dementia. I object to every single loss or symptom being framed as death. I object to not campaigning for adequate supports and services rather using frightening imagery. I object to the professionals involved using marketing speak about the campaign. I object to the very valid lived experience of family carers being used as a tool to dehumanise those for whom they care. I object to nobody pointing out that the ‘deaths’ or disease progression could have been eased with appropriate supports. This is the darkest day in dementia advocacy I have experienced in the last decade.

At the very beginning of this process we wanted to be laser-like and single minded in our focus on what the single enemy was we wanted to tackle. It was of course ‘dementia’. There are lots of important next-tier enemies; diagnosis, stigma, funding, unpaid carers, postcode lottery etc and each of those is a vital area requiring improvement. But the overarching, common enemy is and was dementia. While most people who have experienced dementia, as almost everyone that worked on this ad has, find it hard to believe that the public often don’t see dementia as a major injustice, we have the data to show that’s the case. “Your old, you’ve got to die of something, perhaps it’s a blissful way to go. Etc. “ It isn’t! Despite it being the biggest health and social care issue of our time, only 30% of the public strongly agree that urgent action is needed on dementia. We have to change that. And showing dementia at its worst is unfortunately necessary to do so. Whatever our areas of focus are, surely it’s time for us to unite and galvanise around the one main enemy we all want to defeat, dementia. We finally have the UK’s biggest killer on the run. Let’s stick together and finish the job!

How Life Works: The Lie Go to work, work hard to climb that career ladder, pay for tutors for your kids to get them into the best schools, get a nice house and a couple of nice cars and you will be fulfilled. Oh and your parents will be the happiest at all your achievements and of course enjoying their time to rest... Where do we get this dream? The dream that our parents, in their old age, will have retirement cruises around the world, grandchildren who shower them with unconditional love, pension pots that they finally get to cash in after their years of hard work? Is it programming? Hope? We all pray for long life for our parents and thank God for blessing us if our prayers are answered. Please remember to prepare whilst you pray for the possible dwindling health for those same parents. And please remember to pray... for yourself. The average person, with an elderly parent with dementia will be middle aged and thus be: 1. Working full time - time poor - would you really quit your job to care for your ailing parent, if so, what would happen? 2. Heavily burdened with financial duties to their nuclear family whilst trying to save for their own retirement - could you pay for the care of your ailing parent, if so, how would this affect you and your family? I firmly believe dementia patients fare better with as many family members around them, for as long as is possible. So if you are reading this and there is still time for you to care for that parent who needs you now. I don't care how, but please start investing in assets that will give you #FREEDOM of #TIME and #FINANCES to care for loved ones when they need you most. PS. I have chosen #property as its the safest and most certain asset I know of. Many of my investors have retired after a single property deal, getting all of their initial investment out of the deal and building generational wealth. If you ever want to talk to someone about how to get started...I'm here.

🎉 Celebrating 5 Years of The Brand Factory! 🎉 Today marks a significant milestone – five years ago, I stood at the Uganda Registration Services Bureau (URSB) and collected our Certificate of Incorporation. The sheer joy I felt that day was indescribable; I wanted to shout with jubilation. Back then, I set a personal challenge: surpass the disheartening statistics indicating that most Ugandan businesses don't survive beyond 2 years. Hitting the five-year mark seemed like an impossible dream. Yet here we are today, and it feels absolutely incredible! Admittedly, this past year has been exceptionally tough. Reflecting on how I've navigated through these challenges leaves me awestruck. Every month presented new trials, pushing me beyond my limits. The journey of entrepreneurship has been an unrelenting test of my endurance, revealing my vulnerabilities at every turn. However, amidst the shaking, anxiety, tears, and moments of vulnerability, it has reaffirmed one powerful truth: I can conquer it all. I've learned that even in moments of doubt or when reduced to crawling, I have the resilience to endure and succeed. Aside from the joys of motherhood, I am profoundly grateful for the continued operation and success of The Brand Factory. I cherish this venture—it's worth every ounce of effort, the countless sleepless nights, the early mornings, the relentless hustling, the tears shed, and even the occasional mental breakdowns (yes, they happen!). Cheers to reaching this significant five-year milestone! Here's to celebrating the journey of building greatness, one step at a time. With heartfelt gratitude, Keren Okuvuru Founder, The Brand Factory Uganda #TheBrandFactory #FiveYearsAnniversary #EntrepreneurshipJourney #BuildingGreatness #MilestoneCelebration #Gratitude

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Such a powerful message in such a simple way. 💙