In the fall of 2023, Sarah Bedrick and Amy Spurling approached me to spearhead a rebrand of Compt (gulp). I felt a mix of excitement and trepidation. Was I up for this?
Let's be real; I knew the challenge was too exciting to pass up.
The past 9-ish months have been… a whirlwind of creativity and strategy. And today, we’re unveiling a rebrand that goes deeper than color palettes and logos—it's the essence of who we are and who we aspire to be.
We partnered with the amazing team at Coconspirator®, who had the monumental task of decoding my million metaphors about who Compt is at its core. They listened intently as I brain-dumped every vision, every nuance of what makes Compt special.
"Okay, good luck with all that info," I’d say, half-jokingly, "now help me bring it to life."
(Never forget my explanation of “less Paula Dean, more Martha Stewart.” IYKYK)
The process was intensive—countless hours of competitor and market research, deep self-reflection, and relentless iterations.
There were shower thoughts, car epiphanies, sleepless nights mulling over details. But every step brought us closer to something truly representative of who we are.
Today, I’m beyond proud of what we’ve achieved.
This rebrand isn’t just a new look—it’s a reflection of our entire team’s dedication and spirit. We’ve made sure that nothing felt out of place, nothing that wasn’t "us."
What we’ve created feels so right, so authentically Compt.
And now, as we share this with the world, I hope you’re as excited as we are about this new chapter. 💙
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1moThat’s nice!!! Now have to get the Patagonia Vests with the logo!