EUROBIKE Show 2024 is here. We can see/feel all the buzz/expectation around. This 2024 edition should not be just another EUROBIKE Show. My take is that three main unprecedented facts hover over the scene: - Back on track. - Innovation. - New players. After some years of struggling, this industry seems ready to crank up. Not tomorrow, not easily, not for everyone, but facts are pointing out this. Resilience and commitment pushed the resisting companies to keep on innovating, creating, and pouring new things that we will see next week. Against all odds. I would not be loyal to my principles if I commonly used worn-out terms such as "recovery" and "light at the end of the tunnel", but they fit here really well. Big companies' reactions and novelties are expected, even from those not attending the show. For me, this remains secondary compared to the myriad of small companies', innovative products, and, listen to this, services. The new bike, now a social system, a key actor, and a shelter for talent and resources will prove in the EUROBIKE Show 2024 that the stiff approaches remain, but are fading away. You do not need a piece of huge machinery, hair-thin carbon fiber, or a one-thousand-store network, to be from the USofA or Europe to materialize your creativity, where available, in a Taiwanese company with its subsidiary Chinese factory. Today, a sparkling mind, with a computer, and/or limited manufacturing resources, but with an intelligent proposal attractive for modest funding can bring to life what the the new cycling demands in the face of big ships unable to turn effectively and quickly. We should expect improvements in what we know, and what we will need, and discover what we were not even able to imagine. My good Asian friends have learned the way well and they show the lead well trained silently within decades of OEM commissions. And India is warming up to prove that the power is not willing to remain still in Western pastures. This EUROBIKE Show is the vortex where the present and the future swirl to spin out a stubborn past that is out of this context where everything happens faster, and more violently than ever before. This year I expect more activity, appointments, pretzel & bratwurst than ever before.
Adam Townsend
4mo
Agreed, there feels to be some definite optimism in the air. We are glad to be a part of it.
Ride Opium
4mo
We are excited to be there!
Are you going?
Frederic Ledoux
4mo
Fully agree, and of course Bemoov Bikes will be there, let’s 🚀 2025 !
High-End Cycling Industry veteran. Now a consultant, previously a manager, an entrepreneur and a turn-key factories project-leader based on a unique blend of complementary technical, sales and marketing experiences
4moI wanted to believe you, but I can't help but thinking you're (again) too optimistic... this time about an overturned-in-many-ways trade show still being the milestone it was in the past. I apologize for thinking things had evolved, whatever direction they took, quite a lot in these last years.