Criteo’s Post

📢 1 Week Until Advertising Week New York! We’re thrilled to announce that Pentaleap will be on stage with Orange Apron Media by The Home Depot at Advertising Week in New York on Monday October 7 at 4:10 PM EDT. Our very own Andreas Reiffen will join Melanie Babcock-Brown, Orange Apron Media and Aran Hamilton from Vantage to discuss how strategic partnerships and cutting-edge tech are reshaping the future of retail media. Get an inside look at how Orange Apron Media transformed their advertising experience by re-envisioning their tech stack to meet the needs of modern advertisers. 📈 🔑 Key topics:  • Building powerful partnerships  • Re-inventing your tech stack  • The future of retail media Don’t miss this panel, taking place on the Insights Stage. #advertisingweek2024 #retailmedia

When you work with Centriply as a media buying partner, we deliver 100% of your impressions in flight, when and where you planned them. Period. We're media experts, not salespeople, which means we know vague future-fix promises won't cut it. Powered by Tango Media Systems. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

ICYMI: Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

Are you prepared for the dynamic shifts happening in Digital Out-of-Home (DOOH)? Rick will be speaking to the evolving relationship between people, cities, and DOOH. Don't miss out on this opportunity to gain insights from industry pioneers like Rick and other leaders. #MediaPostInsiderSummits #DOOH #MediaBuying #IndustryInsights PJX Media

Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

A few months ago, I joined Ops Shop. It's built from group of people who have been around the block in the advertising, agency, and ad tech world. We do top notch, expert level managed service work across a variety of areas within digital media - programmatic, ad ops, paid media, and analytics. This week, we merged with Media Staffing to form Elite Media Group, in order offer agencies a truly unique, end to end solution to what agencies tell us is a huge challenge for them: RESOURCES. People leave their jobs frequently, parents are taking their well deserved parental leaves, sometimes a hire you made unfortunately isn't cutting it. Or you win new business and need the quickest turnaround of all time (Everyone who has ever responded to an RFP can identify with this one). Or your media team is small, or it's larger and you just need some damn resources because there's so much work to be done! Whatever the reason is, digital media teams and agencies need resources, and the debate comes up of "should we hire or should we use a managed service vendor?" We're making it easy for teams, and giving them a flexible, on-demand source of talented candidates AND managed service options under the same roof. Choose one, choose the other, or go with a hybrid approach. These practices don't need to sell against each other anymore. Whatever is best for your business, we're on board with. Hit me up if you're having any type of resource challenges. I'd love to see how we can possibly help you out.

FYI: In-store media ad spend is only 0.5% of total retai media spend but it is rising rapidly (Solomon Partners): $46B - Total U.S. retail media ad spend in 2023. $240M - Estimated U.S. in-store retail media ad spend of 2023. 0.5% - Percentage of total U.S. retail media ad spend that went to in-store ad spend. Digital out-of-home (“DOOH”) accelerates retail media success Seamlessly integrates promotions, influences purchase decisions and extends online presence. We […] #DOOH #digitalbillboards #digitalsignage

ICYMI: In-store media ad spend is only 0.5% of total retai media spend but it is rising rapidly (Solomon Partners): $46B - Total U.S. retail media ad spend in 2023. $240M - Estimated U.S. in-store retail media ad spend of 2023. 0.5% - Percentage of total U.S. retail media ad spend that went to in-store ad spend. Digital out-of-home (“DOOH”) accelerates retail media success Seamlessly integrates promotions, influences purchase decisions and extends online presence. We […] #DOOH #digitalbillboards #digitalsignage

Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage