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🔍 ROAS is important, but it’s not the whole story! Return on ad spend has long been the golden #RetailMedia metric that guides how brands measure campaign success. While it’s valuable for tracking the financial impact, it doesn’t capture the full picture. We analyzed data from 44,000+ retail media campaigns and insights from brand leaders around the world to define the top 6 benefits beyond ROAS: 🔸 Incrementality 🔸 Share of Sales 🔸 Omnichannel Impact 🔸 New Customer Acquisition 🔸 Repeat Purchase Rate 🔸 Social Proof Ready to see what you might be missing? Check out the full blog post here 👉 https://bit.ly/4fUIZm0

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Pedro Pinson Navarro 🚀

Helping E-commerce businesses increase awareness, traffic and sales / Account Executive at Criteo

2mo

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