🔍 ROAS is important, but it’s not the whole story! Return on ad spend has long been the golden #RetailMedia metric that guides how brands measure campaign success. While it’s valuable for tracking the financial impact, it doesn’t capture the full picture. We analyzed data from 44,000+ retail media campaigns and insights from brand leaders around the world to define the top 6 benefits beyond ROAS: 🔸 Incrementality 🔸 Share of Sales 🔸 Omnichannel Impact 🔸 New Customer Acquisition 🔸 Repeat Purchase Rate 🔸 Social Proof Ready to see what you might be missing? Check out the full blog post here 👉 https://bit.ly/4fUIZm0
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6 COMMON CHALLENGES IN OMNICHANNEL MARKETING Struggling to provide a seamless customer experience across channels? You're not alone! From inconsistent messaging to data management difficulties, discover the top challenges that marketers face when implementing omnichannel strategies. Learn how to overcome hurdles like siloed data, fragmented customer journeys, and more to improve your brand’s presence everywhere your customers are! For more information, please follow Us and click on the link below... https://lnkd.in/gSS9R4B4 #advertising #blog #audience #OmnichannelMarketing #MarketingChallenges #CustomerExperience #DataManagement #SiloedData #FragmentedJourney #CrossChannelStrategy #DigitalMarketing #SeamlessExperience #MarketingTips #BrandStrategy #MarketingSolutions #CustomerRetention #MultichannelMarketing #MarketingAutomation
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At SmartCommerce, we love to create solutions for growth-obsessed marketers! And at the heart of everything we do, is a deep drive to get the most products into carts we can. 🛒✨ Since we always want to help you increase your sales, we’ve identified 4 best practices for omnichannel brands. These are our guideposts to help you win in this ever changing space. We’ve broken it all down for you on our blog, but here’s a sneak peek 👀 (and a handy infographic to pin to your wall). • Incorporate frictionless commerce across all digital touchpoints • Drive efficient ad spend with real-time inventory solutions • Customize your digital commerce experiences whenever possible • Seek out transparent data and analytics to reach more shoppers Ready to dive in and learn the why and how behind our 4 best practices? Click here to read on ➡️ https://lnkd.in/e3fY4vNm #OmnichannelInsights #DigitalMarketing #FrictionlessCommerce
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🛍️ Many retailers have a ton of data, but they don't truly understand it. This lack of omnichannel insights leads to lost revenue 💸 Here's how omnichannel customer intelligence can transform your business: ✓ Boost ROI Target the right audience with laser precision, leading to higher conversion rates and a significant increase in marketing campaign ROI. ✓ Hyper-Personalized Experiences Deliver exceptional customer experiences across all channels by understanding behavior and preferences. ✓ Operational Efficiency Optimize your inventory and stock based on real customer demand, not guesswork. Stop understocking popular items or overstocking slow movers. Know your customers, understand what drives purchases, and have the right products in stock, at the right time, to meet customer demand 🎯 #CEO #Founder #CustomerIntelligence #KubeeAnalytics
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Helping Companies Crack The Code To Their Sales Strategies & Tactics | Leading The Charge Of The New Way To Sell And Make An Impact | Keynote Speaker | Author | W-CORP Cert | BWSTop100
Hey guys! I wanted to share 5 strategies for profitable business growth that you can use in 2024: 1. Use the power of omnichannel marketing — data shows that 55% of consumers still value the tactile experience of visiting a physical store. 2. Leverage data-driven decision-making (DDDM) — when data is involved, the possibilities are endless, but only if you know how to harness its true potential. 3. Stand out online to maximise your profits — creating a memorable online presence is key to building trust and rapport with your audience. 4. Offer more than just a nice deal — 53% of consumers are willing to invest in durable products, even if they come at a higher price. 5. Embrace technological integration and automation — 75% of consumers expect consistent experiences across multiple channels, and AI can help you deliver that efficiently. For more info: https://bit.ly/48jqpQh To see how I can help with profitable business growth, check out my services here: https://bit.ly/3H3Jz0B #DataDrivenSuccess #OnlinePresence #BusinessGrowth
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CEO with a Track Record: 10+ Years Of Driving Growth for companies like FedEx, Gillette, Reliance Retail & Industries including E-commerce, Retail & Supply Chain | Top 1 of 5 in 25,000 for Exclusive FedEx Stock Grants |
Data vs. intuition in omnichannel marketing? It's both. I once relied purely on data for a campaign launch. The numbers looked perfect. But something felt off. I paused. Listened to my gut. Tweaked the strategy based on customer feedback. Result? 3x better performance than projections. Lesson learned: Data informs. Intuition refines. How do you balance analytics and instinct in your decisions? #OmnichannelMarketing #DecisionMaking
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Author of Reel Marketing and senior marketing leader focused on equipping casino brands and marketers with the skills and tools they need to succeed.
Casino marketers face unique challenges - from budget constraints to heightened competition and the need for constant team training. So, how do you tackle these? - cost-effective digital marketing, - innovative loyalty programs, and - using data analytics but being really smart about how you use those reports. Each of these strategies can help you navigate the omnichannel landscape effectively. #casinomarketing #omnichannelmarketing
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Author of Reel Marketing and senior marketing leader focused on equipping casino brands and marketers with the skills and tools they need to succeed.
Are you looking to enhance your casino’s omnichannel marketing approach? Here are some practical steps to do that. Start with integrating advanced data analytics for deeper customer insights. Consider AI-driven tools for real-time engagement and predictive modeling. Don’t forget the power of mobile marketing - with responsive designs and location-based promotions. And remember, a successful omnichannel strategy goes beyond technology; it’s about understanding and connecting with your community, both online and offline. #casinomarketing #omnichannelmarketing
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Any marketing agency can create a bank ad, but can they tell you what rate to use to help you strategically manage net interest margin? How do you react when rates change in the middle of your campaign? At Baker Hill Powered by Infusion, we're not just another marketing firm or consulting agency; we're your partner in growth, leveraging cutting-edge data analytics to tailor our services just for you. 💡Ready to reimagine your omnichannel marketing? Let’s talk today, link is in the comments. #SmartBanking #DataDriven #BakerHillPoweredByInfusion
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Understanding ROI in marketing is crucial, but it's often challenging to pinpoint, especially with omnichannel strategies. Here are five (5) key metrics that can provide clarity: 1️⃣ Brand Sentiment: Gauge how your brand is perceived by the market. 2️⃣ Website Traffic: Track visits to assess what is capturing attention. 3️⃣ Client Acquisition Cost (CAC): Evaluate the efficiency of your acquisition strategies. 4️⃣ Campaign Attribution: Identify which parts of your campaigns are driving results. 5️⃣ Client Satisfaction: Understand your brand’s impact on customers. Each metric offers valuable insights into how your marketing investments are paying off. Explore these metrics and how to leverage them for better decision-making in our blog 🔽 https://buff.ly/4a7N3LP #MarketingROI #BrandMarketing #DigitalMarketing #ClientSatisfaction #BusinessAnalytics
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Unlock the power of omnichannel marketing analytics with our comprehensive guide! In today's interconnected world, understanding customer journeys across multiple channels is essential for success. Explore our guide to omnichannel marketing analytics and learn how businesses are leveraging data insights to create seamless customer experiences, drive engagement, and boost sales. Empower your business with the tools to optimize your omnichannel strategy and stay ahead of the competition. Read more: https://lnkd.in/g6dj3-3R #OmnichannelMarketing #Analytics #CustomerJourney #BusinessSuccess #QuantzigInsights
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Helping E-commerce businesses increase awareness, traffic and sales / Account Executive at Criteo
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