Critical Mass’ Post

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As Ramadan draws closer, this article discusses the increasing role of Artificial Intelligence (AI) in crafting personalized and culturally relevant content for diverse audiences during the Ramadan season. AI helps marketers analyze consumer behavior, tailor campaigns, and optimize engagement. The article highlights the importance of understanding context-relevant, local nuances, and tastes, showcasing examples of successful AI-driven campaigns. It underscores the potential of leveraging technology to enhance the effectiveness of video marketing strategies during cultural and festive periods, ultimately fostering deeper connections with consumers. #ramadan #advertising #marketing #artificialintelligence #google #digitalmarketing

“Where am I getting it wrong?” This was the headline of a post I came across yesterday in the Facebook Ads Reddit community. The user detailed their Meta campaign and its underwhelming performance. The most frequent piece of advice in the comments? “Start by fixing and testing your ad creative.” Ad creative is the single most significant variable you can control to drive ad performance. And in today’s fast-paced digital landscape, video creative consistently outperforms static images. Why? Because if you can’t grab your target audience’s attention and get them to stop scrolling, they’ll never engage with your ad. If you want to boost your ad performance, focus on testing more creative variations—especially video. The difference could be game-changing. Check out Videofusion.io and let our AI help you remix your UGC and Influencer video content into new high performing ads. Create great ad vidoes in less time.

It's no secret that consumers are drowning in ads. This will only increase as the barriers to entry become lower than ever to create content. But the amount of available attention consumers have is only decreasing. Consumers have infinite options, but finite attention. This is why I think the future belongs to the creators. People simply won’t accept an interruptive message trying to sell them something. Consumers are more likely to buy into a product where they’ve spent hours consuming the creator's content, rather than a brand that forces them to watch a 30” ad. Logos don't build trust. People do. The brands that thrive will be built on empowering consumers, through entertainment, experiences and emotional impact. The rise of AI generated content will mean we go full circle, it'll be the creative which matters most, just as it always should have been.

Tired of the same stock videos and AI content overwhelming your feed? Cut through the noise of AI and generic stock content with personalized, authentic creations. 🎥 ThinkSocial is helping local Calgary businesses reach and engage with their ideal customers by creating personalized authentic content for their brand. If you are a local storefront business in Calgary struggling to attract new customers, the team at ThinkSocial is ready to support you. 🚀 #yyc #contentcreation #brandbuilding #videocontent

Everyone has heard about AI, but only a few seem to know about AR. AR is already here changing the social media game, and here's how... AR stands for Augmented Reality. It's an interactive experience that combines the real world and computer-generated content. If you're a Snapchat user, you probably have tried a few lenses and filters. Yes, that's basically AR. This is how AR in social media marketing is the next big thing 👇 Immersive Engagement: Beyond the Screen 🌈 👉 With AR filters and effects, users don't just view content; they become part of the experience, fostering longer engagement. Virtual Try-Before-You-Buy 🛍️ 👉 AR lets users virtually try products before purchasing. From trying on makeup to visualizing furniture in their living room, it's a shopping revolution that bridges the online-offline gap. Interactive Storytelling 📖 👉 Brands can now create compelling stories that users actively participate in, creating a deeper connection and lasting impression. There's more that tech giants are doing with AR. Looking forward to its impact on social media marketing? So are we. — Talking about social media marketing, we follow a tested framework called EATR. If you’re a business owner, we have a FREE content checklist for you to replicate similar wins! Get your copy here: https://lnkd.in/gtffbj4j/

#Visuals: The New Language of Content #VisualMarketing In today's crowded digital landscape, visuals are key to grabbing attention and engaging audiences effectively. As a #ContentCreator who uses pics and videos mostly in his posts, here's why you should give priority to visuals: They're Attention Grabbers- Our brains process visuals faster than text, it's that simple. A "WOWing" image instantly captures interest. The #VisualContent is sometimes even more important than the merit of the text imo. They Enhance Understanding- Visuals simplify complex ideas, valuable for diverse audiences with varying language proficiency. using #ExplainerVideos and #Infographics on socials like #instagram or #tiktok is a must at this pont in order to get new 👀 on you. They boost Memorability- People remember content with visuals better and that's a #fact. so creating some multi-sensory experiences with visuals will probably reinforce your message. Pics are engagement drivers- Eye-catching visuals encourage likes, comments, and shares on all platforms, #memes are even better for expanding your organic reach further. With some awesome #AItools like #Midjourney, #DALLE, and #Remix, creating compelling visuals today is easier than ever. So which AI tool is your favourite for creating?

Wondering how to Test More, Faster, and Better? If you're a brand or agency that spends $50k+ on Meta ads, you most likely have a ton of footage, both raw and edited. Yet once you launch a campaign, you don't leverage all of that content—it just sits dormant, waiting to be used. 😴 The truth is, there's so much potential in this footage. Even if a creative test failed, you can re-use most of these b-rolls to generate winning content. How? 𝗠𝗮𝘀𝗵𝘂𝗽𝘀: Mix multiple creators to increase social proof, these are most likely to convert than with 1 creator.. 𝗔𝗜 𝘃𝗼𝗶𝗰𝗲𝗼𝘃𝗲𝗿𝘀: with elevenlabs.io you can test 10x, copies, voices, and hooks. Ideally you want to start curating a database of all the footage by: age, type of skin, product shots, testimonials... By doing this, you'll reduce the time spent producing new content and leverage AI and existing footage to test 𝗺𝗼𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀, 𝗳𝗮𝘀𝘁𝗲𝗿. When you implement this strategy, the focus of your agencies should shift more towards 𝘀𝗰𝗿𝗶𝗽𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝗱𝗶𝘁𝗶𝗻𝗴 rather than production. Stop wasting money on producing brand new campaigns. Leverage AI to win faster and more often. If you need a creative strategy that leverages AI and helps you test more creatives faster, feel free to DM me.

Exciting!  #DigitalMarketingTrends2024 1. AI Dominance: AI-driven strategies will reshape campaigns, offering personalized experiences and data-driven insights. 2. Interactive Content: Rise of interactive videos, polls, and quizzes for engaging user experiences. 3. NFTs in Marketing: Non-fungible tokens will revolutionize digital advertising, creating unique and collectible brand assets. 4. Voice Search Optimization: Voice-activated devices will impact SEO strategies, making conversational content key. 5. Sustainability Marketing: Brands promoting eco-friendly practices will resonate with conscious consumers. Stay ahead of the curve! Which trend excites you the most?   #Marketing2024 #trends #DigitalTransformation