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In 2023, there were over 6000 hair care products launched globally containing at least 1 protein. Roughly 67% of the launches made botanical and herbal claims, 45% made moisturising and hydrating claims, and 42% made claims around damage repair (Mintel). As the trend for hair care proteins continues to grow year over year, it is important that Croda Beauty equips you with the information needed to choose the correct one from our extensive protein portfolio. Our latest Masterclass webinar is now available On Demand to answer these questions. Register now to watch Mastering Protein Selection: Unlocking the Secrets to Optimal Hair Care Solutions at your convenience! - https://lnkd.in/gBHx2eFR #CrodaBeauty #CrodaBeautyMasterclass #HairCareProteins #ProteinTechnololgies

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