Croda Beauty’s Post

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Discover the importance of protein selection for hair care! As demand for claims like moisturising, hydrating and damage repair continue to grow, selecting the right protein is paramount to the success of your product. In fact, there were 6,393 hair care products launched globally in 2023 containing at least 1 protein. (Mintel) Our latest blog provides you with valuable tools needed to select the best proteins within Croda’s vast range for your specific hair care application. Learn more here - https://lnkd.in/eKeMQJST #CrodaBeauty #Proteins #HairCare #HairCareProteins #ProteinTechnologies

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