Croda Beauty’s Post

📰 [Innovazione in Botanicals - SENSOFEEL MFC] 🔹 Microfibrillated Cellulose (MFC) is an environmentally friendly alternative to microplastics, providing good biodegradability and improved formulation options. In cosmetics, it enhances texture and stability to meet clean beauty standards. 🔹 It is proving indispensable across a range of industries, improving formulations as a pigment dispersant, colour and coverage enhancer and as a versatile additive for brighter emulsions. 🔹 As a sensory enhancer, rheology modifier, foam stabiliser, suspending agent and film former, Sensofeel MFC offers true multi-functionality. #InnovazioneinBotanicals #greenchemistry #naturalingredients #Minasolve

Consumers’ interest in the ingredients of their cosmetic products continues to grow, but so does misinformation. Whether due to ignorance or the manipulation of opinions – in many cases, the result is: uncertainty. Doubts about whether to use an ingredient. Fear of the chemical industry and its products. Consequently, there are now many so-called “free-from” products that are said to be better, safer, and more sustainable. And this, if we pick out safety as an example, is just plain wrong. ➡️ Our latest article delves into this topic, using the example of sulfate surfactants. Learn more! #BASF #PersonalCare #TheWorldOfSulfates #SulfateSurfactants

🚫 Regulations regarding the use of silicones in cosmetics have become a hot topic lately. Specifically, volatile cyclosiloxanes like D4, D5, and D6 are under scrutiny due to their environmental effects. But fear not! BASF offers sustainable alternatives to various synthetic market benchmarks. Our digital service Emollient Maestro makes it easy to find the right choice for your natural cosmetic design. Let's embrace the "Clean Beauty" trend together. #BASF #PersonalCare #BASF_Care360 #ProNatureBeauty #SustainableBeauty #CleanBeauty #NaturalCosmetics #ReThinkBeauty #EcoFriendlyCosmetics #InnovationInCosmetics

🚫 Regulations regarding the use of silicones in cosmetics have become a hot topic lately. Specifically, volatile cyclosiloxanes like D4, D5, and D6 are under scrutiny due to their environmental effects. But fear not! BASF offers sustainable alternatives to various synthetic market benchmarks. Our digital service Emollient Maestro makes it easy to find the right choice for your natural cosmetic design. Let's embrace the "Clean Beauty" trend together. #BASF #PersonalCare #BASF_Care360 #ProNatureBeauty #SustainableBeauty #CleanBeauty #NaturalCosmetics #ReThinkBeauty #EcoFriendlyCosmetics #InnovationInCosmetics

🚫 Regulations regarding the use of silicones in cosmetics have become a hot topic lately. Specifically, volatile cyclosiloxanes like D4, D5, and D6 are under scrutiny due to their environmental effects. But fear not! BASF offers sustainable alternatives to various synthetic market benchmarks. Our digital service Emollient Maestro makes it easy to find the right choice for your natural cosmetic design. Let's embrace the "Clean Beauty" trend together. #BASF #PersonalCare #BASF_Care360 #ProNatureBeauty #SustainableBeauty #CleanBeauty #NaturalCosmetics #ReThinkBeauty #EcoFriendlyCosmetics #InnovationInCosmetics

Have you heard of Gransense line? Learn about Grant Industries innovative bio-based biodegradable elastomer line that is revolutionizing the cosmetic formulation landscape. 🌱✨ At Blue Sun International, we understand the importance of sustainability in beauty and personal care. That’s why Gransense is not just any ingredient; It’s a game changer! Here’s why: 🔹 **Patented Innovation**: Gransense is a next-generation elastomer that is both bio-based and biodegradable. We are proud to lead the way in sustainable ingredients that don’t compromise on performance. 🔹 **Luxurious Skin Feel**: This natural polyester elastomer is designed to provide a noticeably improved, velvety after-feel. Say goodbye to heavy residues and hello to a luxurious application experience! 💖 🔹 **Unique Sensory Experience**: Gransense enhances the sensory aesthetics of your formulations, offering a delightful skin feel that consumers will love. 🔹 **Compatibility is Key**: It’s designed to work harmoniously with many ingredients making it a versatile addition to any formulation. 🔹 **Stability Matters**: Gransense acts as a stable delivery vehicle for active materials, ensuring that your formulations perform beautifully and effectively. COSMOS approved, Gransense is your go-to ingredient for creating eco-friendly, high-performing cosmetic products that resonate with today’s conscious consumers. 🌍💚 Join us on this journey towards a more sustainable future in beauty. Let’s create formulations that are not just good for the skin, but also good for the planet! #FindyourBlueSun #PoweredbyGrant #Gransense #SustainableBeauty #Cosmetics #Biodegradable #InnovativeIngredients #NaturalCosmetics #EcoFriendly #COSMOSApproved 💬 We’d love to hear your thoughts! How do you incorporate sustainability into your formulations? Share in the comments below!

🚫 Regulations regarding the use of silicones in cosmetics have become a hot topic lately. Specifically, volatile cyclosiloxanes like D4, D5, and D6 are under scrutiny due to their environmental effects. But fear not! BASF offers sustainable alternatives to various synthetic market benchmarks. Our digital service Emollient Maestro makes it easy to find the right choice for your natural cosmetic design. Let's embrace the "Clean Beauty" trend together. #BASF #PersonalCare #BASF_Care360 #ProNatureBeauty #SustainableBeauty #CleanBeauty #NaturalCosmetics #ReThinkBeauty #EcoFriendlyCosmetics #InnovationInCosmetics

Regulations regarding the use of silicones in cosmetics have become a hot topic lately. Specifically, volatile cyclosiloxanes like D4, D5, and D6 are under scrutiny due to their environmental effects. But fear not! BASF offers sustainable alternatives to various synthetic market benchmarks. Our digital service Emollient Maestro makes it easy to find the right choice for your natural cosmetic design. Let's embrace the "Clean Beauty" trend together. #BASF #PersonalCare #BASF_Care360 #ProNatureBeauty #SustainableBeauty #CleanBeauty #NaturalCosmetics #ReThinkBeauty #EcoFriendlyCosmetics #InnovationInCosmetics

Talc is a common cosmetic ingredient that adds smoothness, absorbs moisture, and improves the texture of products, and it has been in use for decades. However, concerns surrounding the potential presence of asbestos in talc and its carcinogenic properties have prompted cosmetic companies to seek alternative ingredients that are both safe and effective. Click here to read more: https://lnkd.in/guQx9CMk

What do beauty and skincare consumers want in 2024 and beyond? Find out how overall mental well-being is driving modern skincare formulations in this helpful article from the team at Croda. https://lnkd.in/etveeZr9 #beauty #skincare #blog #bradfordsoapworks