85% of registered voters in the USA say that they trust podcasts more than any other news and information source, including news websites, TV, radio, and social media.
THAT’S HUGE! 🤯
This data comes from a new survey by Voxtopica and reviewed by my trusted friend, Tom Webster.
Two other interesting findings from this report:
► 78% of respondents agree that podcasts influence them to learn more about issues or topics in the news.
► 63% agree that podcasts change their opinions on issues or topics in the news.
… This reminds me, once again, of what my friend Vinnie Potestivo told me years ago: “Podcasting is playing offense; all other forms of media are playing defense. Which team do you want to be on?”
If you’re an independent podcaster, remember that your voice matters. You're making a positive impact. We’re still at the beginning stages of the authority and influence that podcasting will have on the world!
Stay encouraged. What you do matters more than you realize. 💜
SVP@TGI, Analyst, Author, and Curiosity
5moCongrats! I love Pod Save the World and feel so much smarter after hearing Tommy and Ben’s perspective. Well deserved.