CROSSIP’s Post

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Imitation is the highest form of flattery.. right? You’ve done well if you’ve not seen the latest BrewDog controversy around the launch of their new brand, which our friends at The Grocer covered yesterday. It got us thinking... When you create a new NPD or update spirits packaging and branding, who is the design aimed at? We all know bartenders are key to unlocking a new brand in the on-trade and with less visibility on back bars and more consumers ordering from tables or apps, how much does the bottle design influence that choice? When we changed our bottle (shameless link!) we worked directly with our bartending community. We had a clear eye on the consumer and how we could help them understand what CROSSIP was and also, how best to use it. But primarily, we asked bartenders what updates and tweaks they thought needed to make the brand work best for them. What influences you when you look to design a brand's packaging? The consumer, the customer, or a two-pronged attack and choose both? #crossip #crossipdrinks #CGA #insight #deseasonlisation #salesgrowth #ontrade #UKontrade#nonalcoholic #low&no #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #dryjan #dryjanuary #categorygrowth #investment #angleinvestment #growth #FMGC #NPD #News

BrewDog accused of ‘ripping off’ gin brand with new tequila

BrewDog accused of ‘ripping off’ gin brand with new tequila

thegrocer.co.uk

Mark Dunn

CEO at Purity Productions | Connecting brands with human nature

8mo

Agree, the bartender community are the key to unlocking success in the on-trade. Getting their buy-in around NPD is very important.

Alexandre Hauben

Alcohol-Free Distillery Founder - Shaping Modern Drinking.

8mo

Maybe more ethic from glass manufacturers ?

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