Crow Creative Agency’s Post

🚀 Exciting News in the World of #Advertising! 📈 According to the latest forecasts, the combined US TV and Connected TV (CTV) ad spend is on an impressive upward trajectory, slated to hit nearly $100 billion by the end of 2027. 📺💻 💡 Strategy Insight: Evaluate your video investments to align with the evolving trends in consumer behavior. 🤔💸 🚀 The future of advertising is dynamic, and understanding the nuances of TV and CTV ad dynamics will be paramount for businesses aiming to stay ahead of the curve. 💪🌐 #AdvertisingTrends #CTV #DigitalTransformation #MarketingStrategy #BusinessInsights

Every direct marketer knows that if you want to drive action on TV, use a lower third and repetition in your creative. But when it comes to CTV, there are dozens of other options that are more aligned with your audience’s viewing habits. From QR codes that let you drive to landing pages to simple buttons that allow users to opt into emails from your brand, CTV lets you drive real and measurable action, in bold new ways. Let us help you drive more ROI from your CTV. DM us today. #FormulasForSuccess #CTV #Advertising

Come join the great discussion on the new CTV Ad Formats

🌟 Are you in Cannes? Don’t miss out! 🌟 There’s still time to register for “Navigating the Future: Mastering the Full Potential of CTV Advertising,” presented by HUMAN and moderated by #DigitalRemedy’s own Jeremy Haft. Gain crucial insights to shape your CTV strategy for 2024 and beyond! 📌 Register now: https://hubs.la/Q02BtBpN0 #Cannes #PerformanceCTV #MediaQuality #DigitalAdvertising #EventAlert #IndustryInsights

Is creative one of your biggest barriers to adding CTV to your Q4 or 2025 mix?.. here’s what you can expect to learn during our upcoming webinar: 1. Best practices and timelines for creative CTV ads that work 2. How cost effective CTV is and how it fits into your media mix 3. Real-life results from a brand who added CTV to their strategy

4 CTV ad trends to watch for! 1) The gap between linear and CTV advertising is closing. 2) Ad spends follows viewers. 3) CTV is an evolving performance marketing channel. 4) The future of CTV is ad- supported.

📢 We were cited in a StreamTV Insider article, “Interactivity, shoppability, new formats make their way to CTV advertising in 2023”!📺🌐🛍️ 🔗 Check out the full article by Bevin Fletcher here: https://lnkd.in/gVfp4Mfq #parksdata #ParksAssociates #ParksAssociatesInsights #CTVAdvertising #DigitalMarketing #Innovation 

Real-time adjustments in TV ad campaigns are the industry's latest game-changer! Stay agile and responsive to market trends with Splad, following the footsteps of leading brands embracing dynamic advertising strategies.  #RealTimeMarketing #AdTechInsights #CTV #OTT

Ready to turn viewers into customers? Let's make your brand the talk of the town with CTV advertising. #CTVAdvertising #DigitalMarketing #AdStrategy #ConnectedTV #OTTAdvertising #MarketingTrends #BrandGrowth #ReachYourAudience #IncrementX

What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp