Crown Resorts’ Post

At one time Toronto was arguably the hottest MMA market in the world outside of Las Vegas. Demand for the product was so strong, stoked by the non-legalisation of MMA in the province of Ontario, that its potency was finally unleashed when the first Ultimate Fighting Championship PPV event here - UFC 129 - post-legalisation drew an astounding 55,000 to Rogers Centre on April 30, 2011. UFC followed this success opening a UFC Canada office in Toronto to commercialise the burgeoning market, and subsequently staging events in Montreal, Vancouver and other Canadian markets. Then, events in Toronto failed to sell out, with the last event here in 2018, and the lustre seemingly wore off. Other Canadian markets staged events in 2019, but the pandemic and UFC's desire to penetrate new international markets has led to a nearly 5-year absence from Canada...until last night. UFC finally returned to Toronto yesterday for the first time since 2018 with 𝙐𝙁𝘾 297 𝙎𝙩𝙧𝙞𝙘𝙠𝙡𝙖𝙣𝙙 𝙫𝙨 𝘿𝙪 𝙋𝙡𝙚𝙨𝙨𝙞𝙨. It was a sellout at 18,100 and had a gate of CAD$7.2M, the largest since the famed UFC 129. What kind of market is Toronto for UFC? Will Toronto ascend to stake its claim once again as one of the MMA world's top hotbeds? Has "absence made the heart grow fonder?" Time will tell... #sportbusiness #UFC #MMA #perspective #schulichschool

The UFC fights has grown into a major sports organization since its start as an underground fighting club. The UFC free fights can now pay its top stars huge amounts of money because it is becoming more famous and making more money. We'll talk about the free UFC fights that made the most money, including the fighters who fought and how it changed the sport. #257UFC #McGregorandPoirier #UFC257fights #UFC257mainevents #UFCfight #UFCfighter #UFCfighters #UFCfights #UFCfreefights #UFCHistory #ultimatefighting

🏟️ Saudi Arabia’s Riyadh Season Sponsors UFC 306 at Sphere 🌍 UFC has sold its first-ever event title sponsorship to an offshoot of the Saudi Arabian government, marking the latest Middle Eastern investment in combat sports. Saudi Arabia’s Riyadh Season, a state-managed entertainment festival, will sponsor UFC 306, scheduled for Sept. 14 at Sphere in Las Vegas. Riyadh Season Noche UFC, as the event will be called, is set to be the first sporting event at the venue. 🤝 This sponsorship continues the relationship between TKO, the parent company of UFC and WWE, and Saudi Arabia. UFC recently held its first event in the country and plans to return next year. WWE already has a lucrative 10-year deal with Saudi Arabia, hosting two events annually, which generates over $100 million each year. 💸 Financial details of the UFC 306 deal have not been disclosed. However, the event is being marketed as a celebration for Mexican fans, coinciding with Mexico’s Independence Day and featuring prominent Mexican fighters. UFC President Dana White described the event as a “love letter to the Mexican people,” highlighting the $16 million investment to stage it. 🌟 The sponsorship exemplifies the Middle East's growing influence in combat sports, with significant investments in martial arts and boxing. UFC's ties to the region include Fight Island events in Abu Dhabi during the COVID-19 pandemic and an upcoming UFC Fight Night there. 📸: UFC #UFC #SaudiArabia #RiyadhSeason #CombatSports #Sponsorship #LasVegas #DanaWhite #MMA #SportsBusiness #TKO

While others are winding down for the Holidays. We are gearing up because the year isn't over. Dragonrydersmedia.com #cryptocurrency #marketingdigital #digital #media #socialmediamarketing #socialmedia #education #brand #Dragonrydersmedia #movies #logo #digitalart #crypto #logo #capcut #shareyourdraft #animation #sponsorships #partnerships

A few thoughts after UFC 299: 1️⃣ Last night in Miami put the international fan base on full display. I would say a third of the arena was representing Ecuador. I was engulfed in the French Foreign Legion section, and when the sons of Brazil took the stage, some of the infamous Brazilian battle cries were called out. 2️⃣ I was surrounded by highly educated fans speaking about the technical aspects of the fights as they were occurring. They could have been play-by-play announcers. 3️⃣ The breadth of categories the Ultimate Fighting Championship brand partnerships represent is staggering, yet there is still room to grow. Tech, automotive, CPG, Digital Media, and the list goes on. 4️⃣ UFC events are the new status symbol for being seen. The list of attendees and the way people show out for the events are next level, and I’m not sure what compares in modern sports. 5️⃣ No one does it better. And now, Bruce Buffer always crushing the main event! #ufc #sports #business

Conor McGregor's UFC Withdrawal: What Went Wrong? Delve into the reasons behind Conor McGregor's unexpected withdrawal from the upcoming UFC fight. Explore the history of McGregor's fight attendance and the impact it may have on his UFC tenure. #ConorMcGregor #UFCWithdrawal #FightHistory #UFCTenure #CombatSports #MMA #UFC #MixedMartialArts #FightersLife #UFCNews

It was a knockout weekend for combat sports this past weekend. Saturday night was fight night for two big events: Ultimate Fighting Championship 301: Pantoja vs. Erceg and PBC: Canelo vs Munguia. Here are a few head-to-head SponsorPulse™ uppercut and takedown insights, depending on your preference, about both sports with Americans ages 13 to 64 years… 🥊 Both the UFC and Boxing have experienced significant engagement growth since 2019, and have reached an equivalent fanbase of 85MM+ consumers each: 👉 https://lnkd.in/gR2NWhzn 🥊 While overall engagement is similar, intensity (i.e., frequent following) among the respective fanbases is driven by different age cohorts. Both are strongest with consumers 25 to 39 years, with teens (13 to 18) representing the next strongest segment for UFC (👉 https://lnkd.in/gXhEn4AX), while boxing carries intensity forward with older consumers, 40 to 49 years (👉 https://lnkd.in/gr3GAvHd). 🥊 While the UFC is the pound-for-pound leader in sponsorship impact potential among the respective fanbases (👉 https://lnkd.in/gBTWt5sd), category opportunities differ between them. Leading category opportunities for the UFC include a variety of financial services, betting and luxury products (👉 https://lnkd.in/gbywFi2m). Leading category opportunities for the boxing include a variety of spirit types, betting and household products (👉 https://lnkd.in/gmTUsCYg). Which, if any, do you prefer?! #sponsorshipmarketing #combatsports #mma #boxing #headtohead

🥊💥 UFC 303: Setting New Highs in Sports Entertainment! 💸🔝 Prepare to be part of a historic moment as UFC CEO Dana White forecasts that UFC 303, featuring the eagerly awaited showdown between Conor McGregor and Michael Chandler, will shatter live gate records by surpassing $20 million! 🚀💰 In recent times, UFC has continuously led the charge in generating exceptional live gate revenues. The organization has consistently outdone itself, from achieving record-breaking results at UFC St. Louis to establishing new high-water marks at events like UFC 297 in Toronto and UFC 298 in Anaheim. The growth trajectory is relentless! 🎉💼 The trend continues as UFC 299 in Miami secured its spot as the fourth highest-earning event in UFC history, highlighting the sport’s global allure and robust financial strength! 💪🏽💵 Ticket pricing for UFC 303 mirrors the grand scale of the event, with dynamic pricing strategies aiming to enhance the overall fan experience, making this more than just a typical fight night—it’s a major entertainment spectacle! 💥💼 Compared to earlier benchmarks like UFC 300, which generated $16.5 million in gate revenues, UFC 303 is set to have an even greater economic impact, underscoring UFC’s sustained popularity among both fans and investors! 💰📈 Circle June 29, 2024, on your calendars, as UFC 303 takes over the T-Mobile Arena in Las Vegas. Be there to witness history as McGregor vs. Chandler takes center stage, exclusively streamed on ESPN+! 📅🎥 📸: Jeff Bottari / Chris Unger / Zuffa Llc / Getty Images #UFC303 #ConorMcGregor #MichaelChandler #SportsEntertainment #FinancialImpact #RecordBreaking #InvestmentOpportunity

🇦🇺 3 data points that Australian pub operators would have killed for 35 days ago. 🚂 𝐏𝐏𝐕 𝐈𝐬 𝐀 𝐑𝐮𝐧𝐚𝐰𝐚𝐲 𝐓𝐫𝐚𝐢𝐧 Both UFC and boxing continue to soar in popularity - searches on FANZO AU over the last 3 years are up 1282% and 590%, respectively. It’s clear that sports fans are seeking out the atmosphere you can only get in a great venue during a big fight, in their droves.  🦘 𝐌𝐚𝐭𝐢𝐥𝐝𝐚𝐬 𝐒𝐭𝐢𝐥𝐥 𝐒𝐡𝐢𝐧𝐢𝐧𝐠 Despite some very average competition, the Tillies are still must-see TV. We’re expecting big things and some busy bars come the Olympics in July. 🌏 𝐓𝐡𝐞 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐋𝐚𝐛𝐲𝐫𝐢𝐧𝐭𝐡 Wrapping your head around all the live sport on offer can be daunting. In this post alone, we’ve mentioned 9 fixtures shown across 7 different broadcasters. We see it as an opportunity. It means there are dozens of ways you can tailor what you show to stand out from the local competition and huge amounts of value to be unlocked for specific fan groups. If you’re a venue struggling to navigate this labyrinth of options, we’d love to have a conversation about how FANZO can help. Drop us a comment or a DM and one of our team will get back to you pronto. #australia #outofhome #livesport #fanzo #pubs

The Ultimate Fighting Championship is one of the fastest-growing sports leagues in Australia. Gemba research shows: 🥊 Among 16 - 34 year olds, interest has increased by 19% in the past two years. 2nd only to the AFL - Australian Football League (22%), just ahead of the National Rugby League (18.5%) with the National Basketball Association (NBA)(15%) rounding out the top four. 🥊 With a 16 - 44 year old fan base size of 2.49m, it's comparable to the Big Bash (2.63m) among this demographic. 🥊 At a total fan base size, UFC (3.68m) is already bigger than National Basketball League (NBL) (3.35m), A-league Men (3.27m) and Super Rugby (3.19m) 🥊 🏀 🏈 Australian fans of American sports leagues, like Ultimate Fighting Championship, National Basketball Association (NBA), and National Football League (NFL), tend to be younger, have a higher household income, and on average, watch more sport per week than fans of Australian sports leagues. 💡 Australian sporting leagues will find themselves increasingly competing with American sports leagues for new fans and a share of their hearts, minds, and wallets. #sportsbiz