C+R Research’s Post

Happy #GlobalFocusGroupDay ! This is so fitting because I recently had the chance to conduct my first Focus Group study with Madelyn Anderson for my Consumer Behavior class at Brigham Young University - Idaho. We had a diverse group of 10 participants from various ethnicities and genders who shared their experiences about a local Asian restaurant. This diversity allowed us to collect many valuable insights. Even with some concerns of respondents being biased by hiding their intentions under other people's reactions and comments, I learned that unspoken insights hold significant value. And on the other hand, the interactions between our respondents allowed us to unmask some feedback that we weren't get otherwise. A big shout-out to my team (Sierra Neumann, Gabriela Andiarena, Lily Coan, and Hannah Langi) that helped synthesize all of our data collection so we could find some patterns and key insights. Their talents added immense value to this project! (No, seriously, I feel really blessed for working with Marketing geniuses) ▪What are your thoughts on Focus Groups in collecting Market Research data? #mrx #marketresearch #datacollection #intellus #YES

NEWS 🗞️ InsightsNow hires Stephanie Rasor as Business Development Director! Stephanie is an enthusiastic marketer with over 20 years of experience in marketing strategy and analytics. Greg Stucky, Chief Research Officer at InsightsNow, comments: “It’s great to welcome Stephanie to our growing team. Her energy and expertise are invaluable additions. We’re committed to continuing to hire brilliant people dedicated to helping product visionaries align their product and brand strategies, designing experiences people love.” Read the full press release below! https://lnkd.in/d8YqXA4v #MRX #mrxcommunity #insights #InsightsNow

At COX, we're dedicated to providing you with unparalleled qualitative services that delve deep into the intricacies of human behavior, preferences, and perceptions. With our team of experts, we transform ordinary data into extraordinary insights, offering you a panoramic view of your target audience's world. From illuminating focus group discussions to meticulously crafted ethnographic studies, we tailor our approach to suit your unique research needs, ensuring that every project is a journey of discovery. Our commitment to excellence extends beyond mere data collection – we're passionate about uncovering the stories behind the numbers, revealing the hidden gems that hold the key to your success. We have a comprehensive suite of qualitative services, including in-depth interviews, observational studies, and innovative research methodologies, which help us empower you to make informed decisions. Whether you're seeking to understand market trends, evaluate consumer perceptions, or refine your brand strategy, we're here to guide you every step of the way. Join us on a transformative journey into the heart of consumer understanding, where every insight is a revelation and every discovery paves the way for future success! Visit: www.cox-research.com or simply DM for more information! 😊 #marketresearch #market #research #marketdata #marketgrowth #marketanalysis #dataanalysis #survey #onlinesurvey #onlineresearch #quantitativeresearch #qualitativeresearch #report #business #consumer #panel #gcc #uae

Bridging the Knowledge Gap! 🌟   Navigating the world of FMCG and Retail requires understanding the process of consumer and shopper research, yet there's a noticeable knowledge gap here how to go about it ? My discussion with two consumer research experts Arpit Pareek & Ashish Kumar helped me define the clarity on the process, below listed are few points which are essentials for a brief before you engage a research partner, I would like to insist that a well-defined brief is your roadmap to meaningful research outcomes!     ·     Know your business questions with utmost clarity ·     Define your audience and markets well ·     Have a clarity on timelines & budget for consumer research or shopper studies ·     Clarity on What is Expected Outcome     For more in-depth insights, follow my YouTube channel. https://lnkd.in/dnthev_U   #FMCG #RetailIndustry #ConsumerResearch #ShopperInsights #StrategicPlanning

Exciting update! Kantar Group confirms Century 21 as the top choice for future consideration among consumers. With 19 years of experience at Century 21, I know the potential for growth firsthand. If you're a real estate pro seeking advancement, let's team up to elevate your career. Reach out for personalized guidance. #Century21 #RealEstateLeadership #JoinOurTeam

🌟 Wrapping up my time as a Student Assistant at Consumer Panel Services GfK 📈 Over the past year, I've had the opportunity to dive deep into market research, which has been such an enriching experience! During my time at GfK, I honed my skills in: 🔹 Coding data to ensure accurate analysis. 🔹 Building insightful client reports that drive decision-making. 🔹 Creating detailed consumer profiles to understand market dynamics better. 🔍 I’m proud to have developed not only the ability to plot data but also the analytical skills to interpret key takeaways. These experiences have significantly enhanced my Excel and PowerPoint knowledge, which I’ll carry forward into future roles. 🎓 My academic background has equipped me with the ability to work independently and approach challenges with a structured mindset. This foundation has been invaluable as I developed my analytical capabilities and applied them in real-world scenarios at Consumer Panel Services GfK. A big thank you to my amazing team and everyone who supported me along the way! 🙌 I’m excited to bring these skills into my next chapter! #MarketResearch #DataAnalysis #ConsumerInsights #CareerGrowth #ExcelSkills #PowerPoint

The phrase "the more, the merrier" does not apply to market research. Brands in a variety of industries and with a variety of objectives conduct focus groups to obtain consumer feedback and insights. To learn what they need from whom they need, brands must strategically recruit a group that represents the desired sample population. The traditional size for a focus group is 6-8 people. However, brands interested in the opinions of a niche segment or hard-to-reach population may benefit from a mini group. A mini group of 4 or 5 participants can elicit more in-depth discussion and give individuals who may have more to share more time to talk. Looking for the perfect respondents for your qualitative research? Learn more about our recruiting services at Limelight Insights: https://bit.ly/3iCUfro #marketresearch #marketingresearch #focusgroups #focusgroupsize #focusgroupparticipants

Recently, a Senior Exec at one of the world’s leading market research organizations, said “Without the right audience, the entire project is likely headed in the wrong direction.” Upon reading it, my first thought was why did I spend the time reading what was painfully obvious. But upon further reflection, the reality is that even with the right audience, a project can easily be headed in the wrong direction. Why? Because if the right audience is being exposed to a lousy respondent experience, there will be little energy & focus heading into the actual survey and the data will obviously suffer. We need to do more, a lot more, in order to have the right audience produce the best data. GMIFY – who knew? #marketresearch

🌟 Proud to Be Part of Insight Target! 🌟 As a Senior Manager at Insight Target, I am constantly inspired by the dedication and passion of our team. We are committed to delivering top-notch market research that empowers businesses to make informed, strategic decisions. Why I Love Working at Insight Target: ✅ Innovative Solutions: We tailor our research methodologies to meet the unique needs of each client, providing actionable insights that drive success. ✅ Collaborative Environment: Our diverse and talented team works together to tackle complex challenges and uncover market opportunities. ✅ Commitment to Growth: Both for our clients and our employees. We invest in continuous learning and professional development, ensuring we stay ahead of industry trends. ✅ Work-Life Balance: We understand the importance of balance and offer flexible work arrangements that support our well-being. Transforming Data into Decisions: At Insight Target, we believe in the power of data to transform businesses. It’s incredibly rewarding to see our insights help clients achieve their goals and grow their markets. Curious about how we can help your business thrive? Visit www.insightarget.com to learn more. #MarketResearch #DataDrivenDecisions #BusinessGrowth #EmployeeWellbeing #TeamInsightTarget

It has been a week of Social Styles and Everything DiSC conversations for me Easy for people to get their heads around, in order to think about how to better connect 💥 Who likes to get straight to the point? 💥 Who likes to have a chat about their weekend or how their day is going? 💥 Who will ensure everyone is looked after - and make the coffee? 💥 Who will listen and ask great probing questions? We give ourselves away in our words, body language and pace. If you pay attention you can get an inkling of what works for each of us and flex your style to connect better with people with different styles than you. #personalityprofiles #connection https://lnkd.in/eWRaARtF