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After Parties and Late Nights are a great event format that can really elevate a venue and connect with different audiences. Howie Schnee shares a ton of insights in this 15-minute interview all about After Parties. Some takeaways: 🥳 Target audiences that like to stay out late (probably not great for family events, but a great new use for a traditionally family-focused spaced. Omaha's Henry Doorly Zoo and Aquarium does a great job of this with their Late Nights at the Zoo). 🥳 Make it unique. Events are competitive. You can give yourself an edge by doing something unique. Go deeper for the fans or put a twist on something traditional. 🥳 Create partnerships. If booking talent isn't your strong suite, offer favorable terms to a local, well-connected promoter. 🥳 Support a cause the artist cares about. If you're piggy-backing off a big name performing nearby, consider supporting a cause they care about to improve relations with them and their fans. Howie dives into the details in the video below. Give Howie Schnee a follow too. He's often sharing great insights from his decades as a promoter.

(intro to "Snakes For the Divine" by High On Fire kicks in) Your way of thinking is DEAD. My way of thinking is the certain and correct FUTURE. There is NO MIDDLE GROUND. Your favorite band SUCKS. Your local sports team SUCKS. You SUCK. (music fades out...) "Hi everyone! That covers our housekeeping for today's webinar. Today we're going to learn about..."

Come and learn more about why our ODs attendees and Vendor friends keep coming back to the annual GRT Summit!

"Hosting a Halloween event? Our DJs bring a hauntingly good time to your party with spooky tracks and high-energy vibes. Whether it’s a corporate event or private party, we’ve got the music covered. Book us now to secure your Halloween date! 🎧 #HalloweenParty #DJServices #EventEntertainment"

Art for Art sake - money for God’s sake I, in a past life, was a music festival caterer selling wood- fired pizza - in deed my daughter Caitlin still owns and run a much smaller version of that business At one of these festivals I was privileged to meet 10CC who told me their parents, when they were just starting out in the music business were most upset about their choice of profession quoting the above phrase Fortunately they were not put off by this “sensible” advice and of course the above phrase became the title of one of their many hits. 10CC found a way of making money from their art Repurposing and converting old, redundant buildings is a mix of both art and the making of money. If you can do that, mix your passion with your business - well it’s just a lot more enjoyable experience and I think retaining Society’s street scape and history adds to everybody’s pleasure and as you have to work with the building, results in unique dwellings and holiday spaces which is a breath of fresh air in a modern standardised world Of course that is me, others are only interested in square footage , but I do think “ beauty, volume and history” has a value of its own and fortunately I am not alone in so thinking #propertydevelopment #selfcateringholiday #shorttermlet #housingemergency #propertyinvestment #citybreak

Check out this awesome feature on Música Tequila in Times of the Islands! Learn all about how we’re blending music, tradition, and tequila into something unforgettable. Link to article https://lnkd.in/eTyxGK_X

Here are the tips to pacify a set of angry people-  1. Be a gentleman. 2. Make sure there is music in the party. 3. If you have forgotten the speaker, order boAt Lifestyle immediately on Zepto. #boAtXZepto

🎥 What happens when Kokila Ben, Perpendicular, and Raghu crash a party? Pure #advertising brilliance, courtesy of boAt Lifestyle! boAt Lifestyle has once again proven why they’re at the forefront of #creative #marketing, this time by cleverly incorporating pop culture icons into their latest ad. In #collaboration with Zepto, the ad features characters like Kokila Ben (the epitome of sass), Perpendicular (a quirky favourite from Gangs of Wasseypur), and the ever-intense Raghu from Roadies. 🌟 Why this works so well: 1️⃣ #Nostalgia Meets #Relatability: By bringing in characters deeply embedded in pop culture, boAt Lifestyle taps into a sense of familiarity and nostalgia, instantly connecting with #millennials and #GenZ audiences. These characters bring humour and drama, making the ad highly memorable. 2️⃣ Humour as a Hook: The exaggerated quirks of these characters are used to inject humour, keeping the #audience entertained while seamlessly showcasing the ad’s key message: boAt Lifestyle’s premium sound and Zepto’s lightning-fast delivery save the party! 3️⃣ #StrategicCommunication: boAt Lifestyle uses #storytelling to position its audio #products as more than just tech—they’re essential for creating unforgettable moments. The partnership with Zepto smartly highlights the synergy between sound and convenience, appealing to a #demographic that values both fun and functionality. 4️⃣ Pop Culture for #Brand Recall: By associating itself with iconic characters and cultural moments, boAt Lifestyle ensures their ad resonates and sticks in viewers’ minds long after they’ve seen it. 💡 Takeaway: This isn’t just an ad—it’s a masterclass in connecting with an audience through storytelling, humour, and clever character integration. boAt Lifestyle’s ability to merge #entertainment with #functionality never fails to amaze. What do you think of this pop-culture-packed ad? Drop your thoughts below! #boAtDidItAgain #PopCultureInAds #CreativeStorytelling #ZeptoXboAt #MarketingMasterclass #NostalgiaMeetsHumor

It’s 👏 time 👏 to 👏 plan 👏 for 👏 NAMM! 👏 Our YP President, Michael Santander, Instrumental Music Center, Tucson, is here to give advice on creating your schedule for The NAMM Show. “Start your planning with the sessions you want to attend. There is SO MUCH to do at The NAMM Show. Often there are meetings and opportunities that can be moved or scheduled at a variety of time; you can’t change the time/day of a scheduled NAMM session though! Start with choosing the educational and networking events that are most valuable to you, then plan your other activities around that.“

The festival season is upon us! While it might not feel like summer is approaching in the UK it certainly is. However, are you ready for it? Music, cultural, food, beverage....no matter the type of festival it is, requires months of hard work behind the scenes and hundreds of people and suppliers to make the event that you see before you. Events are hard work but outdoor events are even more so because of the unpredictability of mother nature. Every scenerio, every bad outcome must be countered with a worse case scenerio plan. If you want to create an outdoor event then you know what to do .....don't do it yourself! .....Swing us a DM #eventmanagement #eventproduction #festivalseason