New brand and website live today! Thank you to Kim Baker & Kelly O'Keefe at Brand Federation and our very own Melanie Pontier for their exceptional work. It feels great to be able to articulate what we do here at CSC in service of entrepreneurs, innovators and the companies driving the world forward. When we embarked on this project, I figured we’d design a brand, create a new logo, pick some colors and be done in a few weeks. After more than a year of hard work, I’ve realized you don’t ‘create’ a brand. It’s all about defining what is already there and bringing that it to life - like trying to put your finger on the pulse of an organization. So most importantly, thank you to all 80 world class teammates here at CSC. If we were searching for our pulse, they are the heartbeat of our culture, our brand and everything we do. CSC Leasing
