The game has changed! Nearly 70% of Gen-Z and Millennials say they don't need to watch sports games live anymore. 📺🏈 The truth is, sports fans no longer require the full game to get the full game experience. Social apps have swooped in and taken the lead in providing real-time sports updates, diverting revenue from rights owners. If you're product owner in the sports industry and not considering vertical video stories in 2024, you might find yourself falling behind the curve. Times are changing, and it's vital to adapt. Forward-thinking sports rights holders are already making the move to stay ahead of the game. Don't get left behind! 🚀🏀 #SportsIndustry #DigitalTransformation #VerticalVideo #SportsTech #AdaptOrFallBehind