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While ad-supported streaming is a growth area in the TV space - both for viewers and advertisers - did you know that the bulk of SVOD viewing is commercial-free? That 70% of streamers live in a household with a paid TV subscription? And that TV continues to dominate on reach and time spent? Find out more in our Streaming Snapshot report: https://buff.ly/3XtoAeu

FAST TV? What It Is and Why It Should Matter to You? As more viewers turn to free, ad-supported streaming options, networks are expanding their offerings. FAST TV, which stands for "free, ad-supported television," sits between cable TV and subscription-based streaming. It's a billion-dollar industry transforming how we watch TV. Platforms like Tubi and Pluto TV are leading the charge. Interested in learning more? Check out this insightful forum from SVG Insider-https://lnkd.in/gAuq_2rR

TV viewing habits are evolving with streaming platforms capturing 38.4% of the audience, offering personalized experiences. However, traditional cable and broadcast still hold a strong 51.3% share, showing the continued value of conventional TV. It’s an exciting time for diverse viewing options!

What shows are you watching? 📺 TV viewing habits are shifting significantly. Therefore, streaming platforms now dominate with a 38.4% share of viewing, indicating a clear preference for on-demand content. But traditional cable and broadcast still hold a substantial 51.3% combined share, showing that many viewers still value conventional TV. “Streaming allows for a personalized viewing experience that cable never could.” – Reed H. #TVTrends #Streaming #CableTV #BroadcastTV #Entertainment #MediaInsights

In 2023, television viewing habits saw a significant transformation: Streaming services led the way with 34.0%, offering diverse content options, while cable TV remained a contender at 31.5%, catering to traditional preferences. Broadcast channels secured a share of 23.1%, and 11.5% of viewers explored unique alternatives. The evolving TV landscape continues to redefine how we consume entertainment. #Streaming #CableTV #Broadcast #Entertainment #Trends

Frndly TV fills a certain niche due to its low cost and unique channel lineup. It offers a treasure trove of classic TV, for instance, and unlike the rerun-heavy fare of free ad-supported streaming services, Frndly TV actually lets you skip the ads. It’s also the cheapest path to certain popular cable channels, such as History & Lifetime & Hallmark...

While predictions about the death of cable TV are coming true, streaming still lags by a few seconds. Having sat in the press box at live events, I have seen how TV broadcasts are already a few seconds delayed. Streaming adds a bit more to that delay (in my limited experience). This might not matter for some sports, but for purists, anything less than live on a screen isn't worth it. However, the market doesn't seem to care. If viewers are drifting towards streaming, it is a clear sign that traditional TV broadcasting is nearing its end. #broadcast #streaming #livesports https://lnkd.in/gFw4Td6s

Launching FAST Channels can be challenging, but following standard business practices can make it profitable and pave the way for the future of Linear Broadcast Television. As explained on fastbroadcaster.com, FAST channels power streaming platforms that offer free access to linear and on-demand content, supported by ads. They have been growing in popularity as more consumers cut the cord and look for alternatives to traditional pay-TV services. It is important to note that FAST is not a new genre or format of TV, but rather a new way of delivering content. Are you ready to take on the challenge and be a part of the future of television https://lnkd.in/eu6QDjuJ

Streaming just hit a major milestone in July, capturing 41.4% of all TV viewing—the largest share ever recorded by Nielsen’s The Gauge. ✔️Streaming: 41.4% ✔️Cable: 26.7% ✔️Broadcast: 20.3% The Summer Olympics and shows like House of the Dragon and Bluey fueled this surge, while Peacock was up 33% thanks to its Olympics coverage. YouTube also made history by becoming the first streaming platform to break 10% of total TV usage. Check out the chart below to see how each platform performed

As per the report, TV viewing habits have become more fragmented globally, with average daily watch time across linear TV and OTT being two hours and 53 minutes, and watch time on streaming platforms surpassing linear TV by 22% Follow the link in comments to know more. #advertising #marketing #report