CTC Group Philippines’ Post

Bold and unexpected flavors are leading a wave of consumer food trends that wake up the taste buds, thanks to: 😋 Social media, especially TikTok, popularizing unfamiliar flavors 😋 Gen Z Influencing the preferences of other generations 😋 Health and wellness becoming hotter than ever 😋 Evolving consumer tastes that are driving demand See the trends that are driving change among restaurants and food manufacturers. 👉 https://lnkd.in/gem3gTNR #RetailTrends #ConsumerTrends #RetailNews

📊 Are you making data-driven decisions? Understanding consumer behaviour is key to staying ahead in a rapidly evolving food industry. Learn how The Taste Collective provides actionable insights: https://lnkd.in/epTFQjzs #FoodBrands #ConsumerResearch #ConsumerBehaviour #MarketResearch

I recently came across an article discussing the 2024 trends in the F&B industry, particularly focusing on consumer preferences. The article highlights two key trends that seem to be shaping consumer behaviour: Proactive Personalisation: This trend refers to consumers aligning their eating habits with their personal goals. It encompasses choices such as opting for healthier options, seeking alternative protein sources, incorporating more fiber for weight management, or prioritising nutrients like iron and vitamins for overall well-being. Experiential Eating: Consumers are increasingly seeking new flavours and ingredients to enrich their food experiences. This trend involves exploring products with unique flavours, textures, and colours, and considering the setting and mood for consuming such products, whether it's for a special occasion or simply to indulge in a delightful treat. It is predicted that these two trends will continue to dominate the F&B market as consumers prioritize their health and well-being while also embracing the exploration of new flavours and visually appealing food options that offer comfort. For those interested in reading the full article, you can find the link in the comments below! #wearefoodpeople #foodpeople #foodrecruiters #welovewhatwedo

The modern shopper landscape is increasingly focused on health and wellness, and the industry must keep up to date with changing preferences. 🛒🌱 NIQ have created a brand-new report for Brands and retailers to dive int the trends shaping food and beverage in 2024. Learn more about the shift to protein-rich foods, the goal of reducing adding sugar for many consumers, trends in drinking habits and much more!   Check out the report here 👇📖 https://ow.ly/4INz30sElXm

From soft drinks to sports and energy, the Drinks category is well established and trusted amongst Woolworths’ shoppers. But as taste and dietary preferences change, the category has seen new emerging sub-categories capture shopper's attention. Our recent Category Collection Drinks research delved deep into the hearts of 3,000 drinks shoppers across six key subcategories. Here's what we discovered: 🔝Quality is more important than price: Taste and quality are the top purchase drivers, ahead of price across the Drinks category. ✔️Product information is key: Product ingredients and the functional benefits of drinks stand out most to shoppers when shopping. 🥤A category of planned purchases: 3 in 4 shoppers purchased from the Drinks category because they planned to. Curious to learn more about how Cartology positions your brand where it needs to be on the customer journey? Book your Drinks category deep dive session with us today! Find out more: https://lnkd.in/g_jt33XT #RetailMedia #WeGetCustomers #MomentsThatMatterMost

🍴 Dive into the debate on convenience versus health with our latest article! 🍔 In a world where fast-paced lifestyles demand quick meals, the allure of ultra-processed foods is strong. But are they worth the health risks? Our article examines the delicate balance between convenience and well-being. Discover the insights every food and beverage company needs to navigate this complex landscape, and how you can stay ahead of the curve with FoodChain ID’s Regulatory Assessment. Read more: https://buff.ly/441NPZ1 #FoodIndustry #Health #Regulations #FoodChainID #ProcessedFood

check out our latest blog post to see what our predictions are for 2024! contact me if you're interested in a trends presentation. we are booking up fast!

🔎 Discover how changing drinking habits are reshaping the alcohol industry and why premiumisation is on the rise. 🥂🍻 Our latest Vypr report shares key consumer insights including: 🔹 Home consumption is booming with pocket-friendly supermarket prices, while restaurants offer a growing demand for premium drinks. 🏠🍹 🔹 Taste matters! Consumers prioritise superior taste, quality ingredients, and authentic sourcing. 🍷🥃 🔹 Price remains an influential factor, but consumers are willing to pay for products that offer higher perceived value. 💰 📖 Read the full report here: https://lnkd.in/emwiXwnA #AlcoholicDrinksIndustry #Trends #Premiumisation #ConsumerBehavior#IndustryInsights 🍾📈

Dairy can play an important role across many trends. Given the prevailing focus on health and wellness, the nutritional benefits of dairy continue to play a key role in consumer's diets.   Additionally, the re-emergence of consumer appetite to explore new flavours and cuisine provides an exciting avenue for dairy innovation.   In this article Tim. Opie, Fonterra’s GM of Global Consumer and Customer Insights, unpacks four consumer trends to watch in 2024.   Read the article from NZMP Perspective 👉 https://lnkd.in/gbueQzuF #NZMP #Fonterra #Perspective #Dairy #Ingredients #Trends

Balancing convenience with health is crucial in today's fast-paced world. This article is a reminder for us all to stay informed and make mindful choices! 🍟🍕