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Innovation and Strategy: The New Face of Luxury Hospitality in the Era of Chinese Dominance 🌐✨ The world is changing, and luxury hotels are no exception. Latifa zenaina Consulting's recent ranking reveals a fascinating truth: China's irresistible ascent into the world's Top 10 hotel groups in 2024, underscoring an era of profound dynamism and transformation. Marriott International remains at the forefront, but the spectacular rise of Jin Jiang and H World (formerly Huazhu) marks the emergence of a new dynamic. It's not just a question of numbers. It's the signal of a necessary strategic evolution, integrating innovation and a refined understanding of emerging markets. Faced with this reality, the challenge for Accor and other major players is clear: adapt or risk obsolescence. How can we do this? By embracing innovation, diversifying intelligently and better understanding the Asian consumer, now at the heart of global trends. This is a call to action for us, professionals in the luxury hotel and international tourism industries. A call to rethink our approaches, redefine our strategies and reimagine the future of our sector. Let's engage in this reflection together. Your experiences, your insights, your strategies - let's share them! Together, let's shape the future of luxury hospitality in an ever-changing world. #LuxuryHospitality #StrategicInnovation #GlobalTrends #ChineseMarket #TourismDataAnalysis #latifazenaina

Check out my article on Page 54 for a fresh perspective on Merchandising in #travelretail #dutyfree #airportretail. "From Adversaries to Allies"

FREE OF CHARGE Jing Daily is offering us a free of charge report regarding the shifting desires of Chinese luxury travelers. It highlights their evolving preferences, which now extend beyond just shopping to include unique experiences, cultural immersion, and personalized services. Luxury brands must adapt their strategies to cater to these changing demands, focusing on providing authentic experiences and emotional connections rather than solely relying on traditional luxury retail. It emphasizes as well the importance of understanding the diverse needs and motivations of Chinese luxury travelers to succeed in this evolving market landscape. You can apply here for the free report in English or Chinese: https://lnkd.in/ehgQs4_u #LuxuryTravel #ChineseLuxury #TravelTrends #CulturalImmersion #PersonalizedService #AuthenticExperiences #EmotionalConnections #MarketInsights #LuxuryRetail #ConsumerPreferences

𝐈𝐓𝐁 𝐁𝐞𝐫𝐥𝐢𝐧 𝟮𝟬𝟮𝟰, 𝐭𝐡𝐞 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐨𝐮𝐭𝐜𝐫𝐲. This year's tourism show showed signs of a final decline: "Marriott is gone!" This was a cry of horror from the hoteliers, the omen for the demise of Hotel Hall 9. The world's largest chain was no longer present. In its place was a sales stand for fresh pasta, besieged by a hungry crowd of visitors. In the empty space next to it, visitors simply sat on the floor in front of the old, ugly walls. A poor picture. Professional trade fair companies cover up vacancies by setting up a visitor-friendly lounge with seating. The second cry: "Hall 9 no longer exists". Only 15 hotel exhibitors were left in Hall 9, literally crushed by 43 tech companies (software and OTAs), car rental companies, bed banks and others. There are already hundreds of IT/tech exhibitors in the next halls. The ITB should finally change its name to the International Tourism Fair to the International Technology Fair! Where did the hoteliers hide? Some docked with smaller associations, some German groups ventured into the "hub 27", but it felt like most executives moved through the halls on two feet and saved the stand expenses under the current crisis pressure. "We prefer to invest the money in a more target group-focused way," said most of them in our hallway conversations.  The third disaster: the strikes by one aggressive trade union and Lufthansa, paralysing the traffic. What impression will 5,500 exhibitors from 170 countries take home with them if they unintentionally have to extend their hotel stay and can no longer board a train or plane? Oliver Bonke, CEO International of H World, spoke plainly: "All of this is doing massive damage to ITB and tourism," he said, "as well as to Germany as a business location!" Destinations from all over the world would be delighted if ITB Berlin were to come to its knees. As a hotelier, he is also annoyed about the long-term damage caused by the (still ongoing) strikes: "The German and European hotel industry urgently needs tourism from abroad! As a trigger for good occupancy rates and higher prices." The current situation also clearly shows him that tourism and the hotel industry have no lobby. The tourism associations may have despondently criticised the strikes before they took place, but no one is speaking up for everyone in front of the world's cameras (and on social media) to fight loudly for the most beautiful industry in the world. But not even Messe Berlin or the City of Berlin is doing that. The @ITB motto has always been: "The world is coming to Berlin". Updated, this means: The (hospitality) world is no longer coming to Berlin. You can try out our offer for two weeks - free of charge and with no strings attached. ➡ https://lnkd.in/dCHKSbDx #messeberlin #hospitality #hospitalityinside #ITB #tradefair #tourism https://lnkd.in/dNGCyw_j

Focus June 2024: Unlocking High-Spending Customers for Your European High Quality Tourism - Relaed European Business! ✨ There are many target segments you might focus on right now, but which one is the right one for June 2024? Despite the ongoing inflation in Europe, there is one segment that is ready to spend more on luxury accommodation, luxury services, and luxury products during their stay in Europe. Wondering which target segment that is? It's Chinese visitors returning to Europe. No other segment has spending as high as Chinese visitors coming to Europe. Therefore, this lucrative segment is a must for your business! Wondering how to get started? Send me a DM, and I will share a link to get started with your free assessment session. #Boutiquehotels #Luxurytravel #Luxurytravel #Luxuryhospitality #Crackthechinacode

What day is it? It's #ThrowbackThursday! #LuxuryTravel is outperforming the market. The success is set to continue, but at the same time consumer mindset, preferences and behaviour are changing at a rapid pace. So, now is the time to drive transformation, understand future trends, make bold moves, and build futureproof business models in luxury travel. At ITB Berlin Convention, Zoran Pejović, Chief Growth & Strategy Officer at Lošinj Hotels & Villas, explained how to drive this transformation successfully. Watch now: https://lnkd.in/d_yzJXzc! #ITBBerlin #ITBBerlinConvention #traveltrends #tbt

Boosting your spring revenues as a medium-sized European - High - Quality -Tourism Related Business:   HERE IS THE 3-STEP PLAN FOR EUROPEAN FOR MEDIUM-SIZED BOUTIQUE HOTELS, LUXURY Retailer AND OTHTER HIGH-QUALITY SERVICE BUSINESSES   Step 1 FOCUS - Focus on the right segment that is willing to book luxury accommodation in Europe despite the recession and is also interested in making luxury purchases   Step 2 EUROPEAN TOP-SPENDERS - Identify the top European spenders for your business who are ready to spend not only this spring but also in the upcoming seasons, and even in the years ahead, making them the most lucrative segment for your enterprise.   Step 3 ACTION - Take action by creating a simple but strategic plan to start intentionally marketing this segment and implement this plan - to attract this segment and boost your revenues   These 3 simple steps will help you boost your sales this spring and also in the seasons to come.   If you need help with these steps - just send me a DM with the word ‘ready’ and I'll share more information with you!   #Boutiquehotel #Luxuryhospitality #Luxuryretail #Hospitality #Crackthechinacode

🇵🇱 Dear Polish hotels, Did you know that 25% of March stays in Poland were already booked in Q4 2023? This highlights the critical importance of having your deals ready and active on Slevomat well in advance. Offering stays with long validity periods can capture early bookings and ensure a steady revenue stream during typically slow periods. Discover how to get ahead and make the most of this opportunity in our latest article 🔗 https://lnkd.in/ePsdtUAv

Discover how to blend luxury shopping with world travel without compromising on budget. Expert Jason Higgs from Bountii provides targeted insights on acquiring premium goods affordably. Our latest article is essential for professionals who seek to enjoy luxury while exploring global markets. #LuxuryTravel #BudgetManagementhttps://lnkd.in/gRWK8E4t

How do we balance the digital with the human in today’s event industry? Michael Dominguez, of Associated Luxury Hotels International (ALHI) shares a compelling view on the role of virtual and in-person experiences. He discusses the journey through necessity-driven virtual engagements to a future where choice determines how we connect. Click the link in the comments for more insights from Michael.  #EventManagement #AIMarketingTrends #CorporateEventIdeas #TeamBuilding