Cubedots’ Post

Once upon a time I applied for a job meant to send sales reps to Dubai. The irony of this action on my end was that I was ill prepared. Furthermore, I barely understood myself at that time and my personal brand label/statement then was 'WORKER' 😂. As I entered the interview room, for starters I didn't even have the basic requirement aka passport and hilariously enough though I knew the industry they were recruiting for I ended up delivering very irrelevant answers to all questions asked 😂. I think I was a joker. What were the questions? 1. Name 10 international fashion designers. The saddest thing is I couldn't even recall the brand name labels on my mtumba clothes.I mean it was second hand but it was still Calvin Klein 😂. 2. Sell to us this pen Like CJ Martha Koome would say, I delivered 'hot air' 😂. I fumbled like a fool and not because I couldn't say anything constructive but because my mind had questions. My mind always plays games when it has questions. These questions ranged from are they looking for workers or pen selling experts (remember my personal brand statement is 'worker'); who needs to be convinced to buy a pen?; what does fashion have to do with pens; furthermore, if you need a pen will you not just buy? abeg, why do humans need so much stroking of ego to be convinced to buy what they need? 😂. My mind can get very wild when it's tired and has questions 😂 Many years later I quietly admire the lessons I drew from my foolishness and humourously relive the nonsense that was my appearance that day. Of course Dubai was never a success. I also discovered I am in baby class when it comes to the fashion industry, and finally I began lesson 101 on why selling is an art and science, the power of negotiation and the art of convincing humanity, among many other lessons I am learning to date. What am I getting to? Every single day we package ourselves for sale out there and this is through our daily interactions. The thing is that with each action you take your personal brand takes up a certain form or shape. If this is a truth you can agree with, then why are you not careful to craft and consistently check the performance and direction of your personal brand? Why are you not intentional in this journey of personal branding? I think it's time to not just pick a personality 😂 but also be intentional on making it a personal brand so that the rest of the personalities align with the superior one you select 😂. I know the beauty of mysteries but in Career growth and advancement, no one has time to try figuring out who you are. Therefore become intentional in your personal branding journey so that it's clear from the onset.

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Merchandise Marketing in Real Estate: Striking the Right Balance in Dubai In the fast-paced world of Dubai real estate, getting your brand noticed is essential. While digital marketing is a must, branded merchandise can make a real impact when done right. But here’s the key—you need to strike the right balance. At White & Co Real Estate, we focus on understated, yet practical branding. From day one, new team members receive a starter pack with essentials like reusable water bottles, notebooks, and pens—useful items that reflect the professional and forward-thinking tone of our company. We also ensure every broker is equipped with business cards, both e-cards and physical, so they’re ready to make lasting connections on the go. When it comes to client interactions, details matter. Documents are always handed over in sleek, simple branded folders. It's all about keeping things minimalist and functional. We even get creative with branded sun visors for cars, which double as mini-billboards when brokers are out in Dubai's communities. But here’s where we draw the line—no one wants to see a giant giraffe mascot in a crop top with the company logo! It's important to stay on the right side of tasteful. In a competitive market like Dubai, thoughtful, well-executed merchandise can make all the difference—boosting brand recognition and helping you stand out without going too far. #RealEstateMarketing #DubaiRealEstate #BrandAwareness #WhiteAndCo #MerchandiseMarketing

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Why Promotional Tables Are the Best for Any Business In today’s competitive market, businesses need effective tools to stand out and attract customers. One such tool is the promotional table, a versatile and impactful way to showcase products and services. Bor Systems Kenya has established itself as a leader in this space, offering promotional tables that are not only functional but also highly effective. Here’s why Bor Systems Kenya Promotional Tables are the best choice for any business. 1. Ease of Assembly and Portability One of the standout features of Bor Systems Kenya promotional tables is their ease of assembly. These tables can be set up in less than two minutes, making them incredibly convenient for businesses that need to quickly set up and dismantle their displays. Additionally, their lightweight plastic body ensures that they are easy to transport, making them perfect for businesses that participate in multiple events or exhibitions. 2. Durability and Versatility Bor Systems Kenya promotional tables are designed to be durable and versatile. They are suitable for both indoor and outdoor branding, ensuring that businesses can use them in a variety of settings. The tables are made from high-quality materials that can withstand the rigors of frequent use, making them a long-term investment for any business. 3. Customizable Graphics Customization is key when it comes to promotional materials, and Bor Systems Kenya understands this well. Their promotional tables come with the option to easily interchange graphics, allowing businesses to update their branding and promotional messages as needed. This flexibility ensures that the tables can be used for different campaigns and events without the need for new equipment. 4. Compact and Convenient Storage When not in use, Bor Systems Kenya promotional tables can be easily dismantled and stored. All loose parts fit into a carry bag, making storage and transportation hassle-free. This compact design is particularly beneficial for businesses with limited storage space. 5. Cost-Effective Solution Investing in promotional tables from Bor Systems Kenya is a cost-effective solution for businesses. Priced competitively, these tables offer excellent value for money. Their durability and versatility mean that businesses can use them repeatedly for various events, maximizing their return on investment1. 6. Proven Track Record Bor Systems Kenya has a proven track record of success. Since their establishment in 2018, their promotional tables have been their most sold product, with an average of 2-8 pieces sold per day. 7. Ideal for Various Applications Whether it’s for exhibitions, demonstrations, presentations, or launch events, Bor Systems Kenya promotional tables are highly recommended. Their professional appearance and customizable graphics make them an ideal choice for any business looking to make a strong impression.

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**Event Logistics** **Collateral** 1. **Print Materials**: Design and prepare print materials focusing on your best products. Include product staples that represent your brand well. Feature a new product or a new application for an existing product to attract interest. 2. **Call to Action**: Ensure all collateral includes a clear call to action. This might be lead generation or a link to schedule a consultation. Utilize a scheduling tool to secure commitments during the event. 3. **Custom Posters and Banners**: Create custom posters and banners tailored to the specific show. This will help your booth stand out from the competition. **Packing and Shipping** 1. **Cost Efficiency**: Save on booth furnishings by purchasing items such as flooring, tables, and TVs in advance and shipping them to the event location, instead of renting from exhibit houses. 2. **Staging and Labeling**: Stage all booth properties before shipping and clearly label them with return instructions to ensure they are returned for future use. **Lead Capture and Follow-Up** 1. **Pre-Event Meetings**: Conduct pre-event meetings with the sales team, booth staff, and operations to ensure everyone is prepared. 2. **Sales Team Readiness**: Ensure the sales team is ready to contact leads within 48 hours of the event for optimal ROI. 3. **Booth Staff Preparation**: Brief booth staff with key talking points and ensure they are prepared to demonstrate all products effectively. 4. **Operations Coordination**: Have the operations team ready for an influx of orders and ensure they manage inventory effectively. This plan will help streamline your event logistics and maximize the effectiveness of your booth.