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When we talk about email marketing, we often rely on the same tools. But what if I introduce you to some options that you might not know about, which could take your campaigns to the next level? Here are five digital tools you should consider to enhance your email marketing strategy. Take note! 📩 •⁠ ⁠Mailfloss✅: If you're concerned that your email list is full of inactive contacts or incorrect addresses, this is the tool for you. Mailfloss automatically verifies email addresses, removing invalid ones and ensuring that your messages reach the right people. This not only improves delivery rates but also keeps your list clean and efficient. •⁠ ⁠SendX✅: A platform known for its ease of use, combined with advanced automation. SendX allows you to effectively segment your audience and create highly personalized campaigns. Additionally, its detailed analytics help you understand what’s working and what needs adjustment, allowing you to optimize your efforts and achieve better results. •⁠ ⁠Automizy✅: A gem in the world of email marketing, unique for its focus on artificial intelligence to improve open rates. Automizy offers advanced A/B testing and automatically adjusts your campaigns based on user behavior. It’s like having a personal assistant that ensures your emails always reach the inbox at the perfect time. •⁠ ⁠MailPoet✅: For those who work with WordPress, MailPoet is an essential plugin. It allows you to create, send, and manage newsletters directly from the WordPress admin panel. It’s perfect if you’re looking for an integrated solution that keeps everything in one place without complications. •⁠ ⁠GlockApps✅: An essential tool for monitoring email deliverability. GlockApps helps you identify issues with email service providers before they become a headache, ensuring that your messages reach their destination and don’t end up in the spam folder. At Cuco Company, we're all about empowering you with the right tools to succeed. Which of these will you use to take your email marketing to new heights? Don’t forget to save this post and share it with your team. After all, the best strategies are built with the best tools! #EmailMarketing #DigitalMarketing #MarketingTools #CucoCompany #EmailAutomation

The one email marketing 'best practice' that's actually costing you money You've heard it all before - "personalize your emails," "optimize for mobile," "segment your list." But what if I told you that one of these supposed "best practices" might be draining your resources without delivering results? As a fellow entrepreneur, I've learned that blindly following advice can be detrimental. Today, I'm pulling back the curtain on a common email marketing myth and sharing three game-changing tips that have consistently boosted our clients' ROI. Ready to revolutionize your email strategy? Here are 3 Quick Tips to Change Your Email Marketing Game: 1. Personalize beyond first names: Forget surface-level personalization. Dive deep by segmenting your list and tailoring content to specific pain points, industries, or buyer personas. This targeted approach yields significantly higher engagement rates. 2. Mobile-first design: With over 60% of emails opened on mobile, ensure your emails are responsive and easily readable on small screens. A seamless mobile experience can dramatically increase click-through rates. 3. A/B test everything: Subject lines, send times, CTAs - continuous testing leads to higher open rates and conversions. Don't assume; let data guide your decisions. Implement these strategies to boost engagement and ROI from your email campaigns. Remember, in the fast-paced world of digital marketing, what worked yesterday might not work tomorrow. Stay curious, keep testing, and never stop optimizing. What's your go-to email marketing tactic? Share below! PS: I help businesses and organizations craft compelling email marketing campaigns, so they can increase engagement, boost sales, and build stronger relationships with their customers. #EmailMarketing #BusinessGrowth #DigitalStrategy

Is Email Marketing (EM) Dead? (Not So Fast!) We heard rumours that EM is dead. How can that be true? But remember Email has been in existence for years. Let's take a stroll down the digital messaging memory lane. 1. The First Email was sent by Ray Tomlinson in 1971. 2. The First Email Management System by Larry Roberts in 1972. 3. The First Email Blast was sent by Gary Thuerk in 1978. 4. The Internet provided the Base for Modern Email Marketing in 1983. Fast forward to today, EM remains a critical avenue, driving impressive return on investment (ROI). Considering the moment and facts why Email marketing is still very much alive and kicking. 1. Daily Habit - 99% of people check their emails every day. Dismissing EM would be like ignoring a bustling marketplace where potential customers gather regularly. 2. Generations Love It - 73% of generations prefer Email communication when receiving marketing materials. They're also scanning their inboxes daily. 3. Cost-Effective - EM remains one of the most successful and cost-effective ways to reach customers. 4. Personalization Matters - Crafting personalized subject lines can significantly impact open rates. 5. Metrics and Tracking - You're missing out on ROI if you're not measuring and improving your email campaigns using metrics. It's not Email Marketing that's dead; it's outdated strategies. To all Business owners, if you still haven't embraced Email marketing, you're missing out. Just seeing my post for the first time? My name is Hussaini Yusuf. I'm an Email Marketer who writes compelling marketing campaign messages that will drive traffic to your business and prompt customers to take action. P.S. What Year did you hear about Email marketing? #EmailMarketing #DigitalMarketing #Personalbranding

Our email marketing has been absolutely crushing it lately And not just on clicks, conversions, or open rates Our deliverability is the highest it has ever been And everything is in the green because of it. Here’s how we’re maximizing our email deliverability at Obvi: 1: Maintain A High-Quality List Your email marketing strategy is designed to cultivate relationships with your audience, and nothing does that better than consistently sending high-quality, engaging content. Other ways to improve the quality of your email list: - Get permission from them BEFORE sending them emails - Double it up with an opt-in - Do not ever buy or share email lists - Sunset low-engagement email addresses 2: Send Relevant Content Yes, again with the relevant, high-quality content. Can’t escape this one. Research your audience - read through comments and reviews, send them questionnaires… Be very, very thorough in your research to understand what they want to see from you so that you can craft high-quality, relevant content that they actually want to read. 3: Use A Solid, Reputable Email Infrastructure This is the nitty-gritty backend of your email marketing: - Your sending domain - IP Address - Etc There are a lot of moving parts here, and I highly recommend bringing on an email service provider to help you do this right - we use Sendlane for this Their email marketing services have been crucial to our success in that area—they own their own deliverability infrastructure so they don’t have to rely on any third parties. Within their dashboard, we can edit, segment, and analyze everything we need with the click of a button—having that central location made all the difference for us. And if you’re worried about migrating everything over, it's completely seamless. Their in-house experts supported us throughout the move and answered every question we had. But seriously - really do not want to botch this last part. An unhealthy domain or flagged IP will put a massive dent in your entire strategy (and kill your conversion potential) Follow these steps, use your resources, and your email marketing deliverability will be way up - and delivering you the conversions and revenue you’re looking for. If you didn't know it already, I'm a #proudsponsor of Sendlane and their results have been incredible for us.

Unlock the Power of Email Marketing with Expert Insights from Miles Austin! Are you ready to take your email marketing campaigns to the next level? Look no further! In a concise guide curated by industry expert Miles Austin, we unveil the secrets to creating and executing successful email marketing strategies that drive real results. At WebTools for Sales - Miles Austin, our mission is clear: to help small business owners and entrepreneurs conquer "Technology Overwhelm" and focus on business growth. With access to cutting-edge technology applications, online training programs, and specialized services in WordPress website development, we equip you with the tools and knowledge to succeed in today's digital landscape. Join us as we delve into the world of email marketing, where every click, open, and conversion counts. Learn best practices, expert tips, and proven strategies to optimize your email campaigns for maximum impact. Whether you're a seasoned marketer or just starting, this guide is your roadmap to success. Stay ahead of the curve and stand out in a crowded inbox with our actionable insights. Discover how to craft compelling content, segment your audience effectively, and measure your campaign performance like a pro. Let's turn your emails into revenue generators and watch your business soar! Are you ready to revolutionize your email marketing game? Follow #EmailCampaigns #MarketingGuide to stay updated on the latest trends and expert advice. Elevate your strategy, engage your audience, and drive conversions like never before with WebTools for Sales - Miles Austin. Don't just send emails. Send results. Let's make your email marketing campaigns work harder for you. Join us on this journey to email marketing mastery!

How to Craft a Powerful Email Subject Line Hook: 5 Secrets that will increase your email open rate As new digital marketing strategies are evolving, many businesses and individuals are beginning to ask if email marketing is still relevant. The answer is yes and as a matter of fact, email marketing strategy works wonders for most businesses who are doing it correctly. The most outstanding benefit of email marketing is that it helps you reach and connect to your target audience in a more personalized way and increases sales at an affordable cost. Here are 5 emails email subject line hook every marketing team should know. 1. Rhetorical Question: Example Can Your Business Harness the Power of Email Marketing? Ever wondered if your emails are truly hitting the mark? Asking engaging questions in your subject lines can pique curiosity and encourage opens. --- 2. Relevancy: Example Not Your Average Email Strategy Guide for Business Owners Tired of generic email advice? Discover strategies tailored for YOU, the business owner. --- 3. Preview: This Calls for a Sneak Peek into Successful Email Campaigns Ready to get a behind-the-scenes look at what makes an email campaign a success? This post is your backstage pass! Uncover the secrets behind compelling subject lines, engaging content, and high-conversion strategies. A sneak peek you won't want to miss! --- 4.Curiosity: Are You Utilizing These Overlooked Email Marketing Tactics? Time to shake up your email strategy! Discover often-overlooked tactics that could significantly boost your ROI. Are you leaving potential on the table? Join the conversation and level up your email marketing game. --- 5.Polarity: Which Email Marketing Platform Reigns Supreme for Business Owners? Navigate the sea of email marketing platforms with confidence. Join the debate among business owners and discover which platform aligns best with your business goals. Your choice can revolutionize your email marketing game – let's find the perfect fit! --- Let me ask you, which of these emails subject line would you likely open? #EmailMarketing #BusinessTips #DigitalMarketingSuccess

Does the idea of reviewing your email marketing metrics make you yawn? 🥱 Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this. 🙈 If you’re picturing a dark room with just you and your laptop hunched over crunching numbers, stop stressing. This may be what it looked like years ago to track the progress of your email marketing. But modern solutions like Keap give business owners the automation and data necessary to track, measure, and implement future changes to their email marketing strategy – mainly, the copy. Discover what metrics you should be tracking 👉 https://lnkd.in/gVxkKqHR

As a business owner running your email marketing campaigns by yourself, your email metrics can feel like a foreign language at times. Don't worry, you're not alone. Understanding your email metrics is key to improving your results and growing your business. I'll be taking you through a few of the key metrics you should note and pay particular attention to, and why they matter. Today, let's look at a few. 1. Bounce Rate -This is the percentage of emails that couldn’t be delivered to recipients’ inboxes. This could be a result of invalid or inactive email addresses on your list. It's important to note and work on this because having continuously high bounce rates affects your sender reputation and deliverability. To fix this, clean your email list regularly to remove those inactive or invalid email addresses. This is why buying email addresses can be an issue. Also, take another look at your opt-in process to ensure it's allowing you to capture valid email addresses. 2. Non-Bounce Rate: As the name implies, this tells you the number or percentage of your emails that got delivered into your subscribers' inboxes successfully. This speaks to how good your deliverability is and lets you know how to improve on it. 3. Open rate: I've said it before and I'll say it again. Getting your email into your subscriber's inbox is not the goal. Getting your email opened and read is the goal. An opened and read email has more chance of converting a subscriber into a paying customer than just having it sitting pretty in their inbox and ignored. Your open rate is the percentage of emails successfully delivered and opened by your subscribers. The higher this percentage, the better. Factors that enhance your open rate include your subject line and your "from name." Understanding how they're calculated gives you more insight into what these numbers are saying and forms the basis upon which you can tweak your email marketing strategy. Talking about email marketing strategy, I have 10 slots open this month for a 1:1 Email Marketing Strategy session where we deep-dive into your email marketing activities and remove the sludge affecting the smooth running of your email marketing engine. Send me a DM and I'll share the link to get started so that you can end the year on a high note with your email marketing. #emailmarketingstrategy #emailmetrics #email

📧 Are you leveraging the power of email marketing as part of your digital marketing strategy? If you're not, you should: • ROI Champion: Email marketing offers an impressive $42 return for every $1 spent with a quick break-even period. That's the type of math I would do all day in a heartbeat. • Direct Connection: Unlike social media algorithms, email gives you a direct line to your customers' inboxes. Email lets you take charge of your business in a way that SEO and even Paid Ads can't because they're always tied to someone else's platform. With email, you own the list and you dictate your marketing. • Relationship Builder: 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Email marketing excels at this! Even if you're in an industry where HIPAA compliance makes it feel like you need to walk on eggshells for marketing, there are tools that keep you compliant and help you reach out to people on your list. • Local Advantage: Tailor your content to local events, weather, or news for a truly personalized touch. You're showing what you do in the community while reaching out to that same community and establishing relationships. You never know what good will come of that! Pro Tip: Aim for an 80/20 split in your newsletters - 80% valuable, non-promotional content and 20% offers or promotions. This keeps subscribers engaged without feeling constantly sold to. Remember, every email address represents a real person in your community. Treat them with respect, provide value, and watch your business grow! What's holding you back from starting or improving your email marketing strategy? Come on. Don't be shy. Share your deepest, darkest email marketing fears below and let me put them to rest. More at: https://lnkd.in/gb_R-Qzn #EmailMarketing #LocalBusiness #CustomerEngagement #DigitalMarketing #SmallBusinessTips

Cracking the Email Marketing Code: 7 Hacks to Boost Open & Click Rates (Even in 2024!) Feeling overwhelmed by the overflowing inboxes of your 7-figure clients❓You're not alone. The average Gmail user gets bombarded with 121 emails daily! Here's the brutal truth: 👉🏻 Most emails get ignored. Gone are the days of sky-high open rates. 👉🏻 Spam filters are ruthless. Landing in the dreaded "promotions" tab is like being buried alive. 👉🏻 Engagement is a struggle. Even opened emails often go unread or unclicked. So, how do you cut through the noise and connect with your audience? As an agency owner working with 7-fig coaches, my goal is to nurture their audience through an email marketing campaign strategy. But honestly opening rates & more than that, click rates have a HUGE mess – especially now with new Gmail protection updates for a safer, less spammy inbox. And after launching multiple email campaigns. 🔥These are my 7 Tried & tested tips to fix if your email open rates are low or suddenly falling: ✅ List Quality: I remove the subscribers who don’t open any email in the last 90 days. ✅ You can use automation for that. ✅ Send one-liner question emails that motivate readers to reply to your email. ✅ 3-word subject lines work like crazy! ✅ Extra tip: I generally send my 3rd email with the customer’s Pain Points as the Email Subject Lines ✅ Make a separate list of your past customers ✅ Make a personalised email about the offers to do: > Upsell > Cross-sell > Downsell ✅ Story-based emails are working best to book 1:1 for your clients. Ready to skyrocket your email marketing results? Get a FREE 1:1 Email Marketing Audit by DMing me. Let's analyze your campaigns and unlock hidden potential for explosive growth. Together, we can make your emails shine brighter than ever! ✨