Last night I watched a commercial for Skechers Slip-Ins. If you haven't seen them, they are just sneakers designed to be slipped on and off, but shaped more like a traditional lace sneaker.
They have a specially shaped and formulated heel so that it stretches to accommodate your foot without losing shape, but has special heel foam so it's comfy.
At first, I thought..."How dumb is that!". Then I remembered how much I actually hate tying shoes some times and how my kids (and my husband) just step on the backs.
So, this shoe that sounds so ridiculous and specific is kind of genius. And exactly the kind of perfect fit (pun intended) that I work to achieve with my clients.
It's so tempting when you are job searching, especially when coming from a place where you are unhappy or out of work, to put forth messaging like "I'm great at everything" or "I'll do whatever, I can learn!".
While these things may absolutely be true, they are not going to get you hired.
Job searching is problem solving. When hiring managers or companies post a job, they have a problem and are hiring someone to solve it.
When you have an electrical problem, you don't look for a smart guy to solve it. You hire an electrician.
The same goes for job searching. The more targeted and specific you can get around the types of companies and challenges you're uniquely positioned to solve for, the faster you'll land in the right role.
My MARC branding framework is the guide I use to do this, helping clients show up in a way that is measurable, authentic, relevant, and clear.
The buyers of SlipIns have been wishing for a shoe that fit like a traditional sneaker without the fuss of tying laces for years. My clients routinely find roles where the thing they thought was irrelevant in their history is what tips the scales in their favor.
Be you. That unique set of skills, talents, and experience is what will ultimately lead to fulfillment.
#resumewriting #personalbranding #thejobgirl
Managing Director at Vital Pulse
6moWorked at Cue for 7 years and loved every minute. This isn’t just marketing this is the way Cue operates. It was a fantastic learning experience and a company that I will never forget!