The 2024 #Oscar nominations just dropped, and I’m not going to lie: as a cinephile, I look forward to this day every year. And every year, I make it a goal to watch all the nominated films. I've ticked off a few so far, but still have quite a bit of ground to cover before the Academy rolls out the red carpet next month.
As a lifelong communicator and someone who's been in the #marketing game for a (long) while, today’s announcement has got me thinking: these films are the best of the best in Hollywood, but they’re not just about entertainment; they're masterclasses in creating captivating narratives, sparking emotions, and gripping audiences around the world. It strikes me how similar this is to what we do in marketing, albeit on a less glamorous stage. We weave narratives, evoke emotions, and strive to connect deeply with our audience.
So, here's a thought: If films like ‘Oppenheimer,’ ‘Barbie,’ ‘Poor Things,’ or my personal favorites (so far), ‘Rustin,’ and 'The Holdovers' can captivate global audiences, what can we, as marketers, learn from the way these filmmakers bring a story to life? Maybe it's the art of building suspense that keeps viewers on the edge of their seats or the way they bring to life characters (read: brands) that audiences want to root for?
Which Oscar-nominated film do you think really nails it when it comes to storytelling?
The Academy unveiled nominations for the upcoming 96th Oscars Tuesday morning. https://trib.al/3alOQHF
2024 Oscar Nominations: ‘Oppenheimer’ Leads With 13 Nominations
Communications Broadcast and Multimedia Production Manager at Queensborough Community College, CUNY
3moThat’s fantastic news—your shows are awesome and showcase CUNY and the city at its best.