Cuoco Black’s Post

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Master Conceptual Gym Designer * Gym Branding IP Expert * Tip of the Spear for the Next-Generation of Brick and Mortar Gyms  {Click on my profile picture above for a short video design strategy}

Gym Lighting Design Married To Brand IP: I'm illustrating a counter-argument to my earlier Post that color changing lighting is a poor gym branding strategy because everyone is throwing color changing lighting into their gyms. The default design-mindset goes like this. "I saw color changing lighting in gyms on the Internet so lets do that" says nearly 98% of the fitness industry. The better option is to start with a design-concept that is unique to your brand. This is the MOST important first principal; having a Concept. After you've created your concept blend innovative design finishes, unexpected architectural geometries and savvy color changing lighting fixtures in a "sum-is-greater-than-its-parts-strategy". Your resultant lighting design will be more powerful than you can possibly imagine. (Unless you don't think that's important). Cuoco Black 2024 Credit: Reception Lighting for Stronger PT Worcester MA, US #gymlighting #gymdesign #cuocoblack

  • gymdesign #gymdesign

The concept of branding is vital for any business that aims to grow and become a major player in the market. Customers must recognize your brand to establish a strong presence. This includes everything from the gym's flooring to its mats and carpets. Nike, for instance, is known for its distinct store scent, while Intel has a recognizable jingle.

Lenny Shields

Strategy, Transformation and Growth Leader (Ex KeyCorp, GE, AMEX, AIG)

6mo

What are you thoughts on the moveable and adjustable lighting particularly on the workout areas themselves? Something that annoys me is that when machines are moved around and the lighting is not adjusted to avoid having bright lights in your face due to the change in positioning of the benches/equipment that gyms don't seem to consider.

Fares George S.

GYMTECH commercial fitness equipment LLC. Factory, Founder, Owner, CEO, Changing fitness & wellness from seasonal hobby to a modern lifestyle!

6mo

A brand logo that changes and shifted gyms designs to differentiated and conceptual levels!! Cuoco Black you made it happen!!!

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