Customer Institute’s Post

View organization page for Customer Institute, graphic

3,041 followers

As a CX Professional, it can be challenging to understand the intricacies of customer behavior and implement effective strategies to enhance the overall customer experience. A research study in our Global CX Community delves deep into the relationship between Brand Experience, Brand Relationship Quality, and Customer Citizenship Behavior (CCB). By collecting data via questionnaire surveys in China, the study offers valuable insights into how different dimensions of brand experience influence customer behavior and the pivotal role of brand relationship quality in fostering positive customer behaviors. So don't let the complexities hold you back. Sign Up & Read here for Free!👇 https://lnkd.in/dwM_KUPT #CustomerExperience #CustomerCentricity #CX #CXStrategy #CXTraining #ConsumerBehavior #CustomerService #CustomerBehaviour #BrandExperience #CustomerCentric

  • Research Study Brand Experience Brand Relationship

To view or add a comment, sign in

Explore topics