Customer Relationship Management Conference (CRMC)’s Post

As more than 50% of Gen Z and 45% of millennial consumers are celebrating Pride Month, Target  and other retailers are taking it a bit slower this year after last year's marketing kickback.  https://lnkd.in/gwz2TACW #pridemonth #pride #retaildive #crmc #crm #retailnews

A year after marketing turmoil, a more subdued Pride Month

A year after marketing turmoil, a more subdued Pride Month

retaildive.com

It's unfortunate that retailers need to make tough decisions in order to not alienate segments of their customer base. As the overall retail landscape has been quite volatile, decisions to overtly support versus a more subdued approach is something that many retailers were faced with.

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