Cutters Studios’ Post

🌐 Unlocking the Business Tale: Analyzing the evolution of Mickey Mouse and its impact on the entertainment industry. Explore the challenges, adaptations, and strategic moves shaping Mickey's business narrative. 📈🐭 #mickeymouse #disney #waltdisney #mickey

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐭𝐡𝐞 𝐦𝐚𝐠𝐢𝐜 𝐨𝐟 𝟑𝐃 𝐜𝐚𝐫𝐭𝐨𝐨𝐧𝐬 𝐲𝐞𝐭? Wondering what sets them apart in the world of 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 and how they are 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 the industry? 𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 to uncover the secrets behind the magic! bit.ly/3DStudio_1 #information #blog #3danimation #entertainment #media #prolificstudio

Enjoyed managing and making sounds on a few commercials for Rebet, Inc.'s current launch campaign! 🏅 Super proud of the whole production team for putting this together so well. A special shoutout to Declan Kyle, the director and my team @ Sonic Psychos my assistant JF, and mastering engineer Jaden Caban for making this job run much smoother. These commercials will definitely be at the top of my portfolio! 😎 I spent a lot more time in the planning phase than I usually would for a project like this because I really wanted to home in the best soundscape opportunities based on the viewers' and potential users' preferences. I learned that this kind of design practice is really important, especially for content from companies that are launching. In the audio world, oftentimes like the VFX world, really good work can be overlooked, felt rather than observed... but bad design can leave a bad taste in the audience's mouth. You can enjoy the rest of the commercials and check out the innovative team at Rebet, Inc. on their socials! #sounddesigner #postaudio #sounddesign #sportsbetting #sonicbranding #creativity #design #branding #socialmedia #contentmarketing

Check out this episode of Tonebenders!

This is a banger article, worth a full read, but this paragraph in general is 🎯 “However, despite Disney trying to find an answer within, the studio should be looking outside. Disney has always had competition, especially on the animation front, but it hasn't always been a fair game. Yet, with a scenario of competitive studios giving Disney a run for its money, the question should be how to outrun them in terms of innovation." Walt was an innovator. Today’s Disney is a replicator. Recapturing old glories isn’t what’s called for here - that’s how you get endless middling live action remakes of old animation favorites. All the big needle movers in Disney history come follow Walt’s mantra to “keep moving forward.” Pair that with the Pixar motto “Art challenges Technology, and Technology inspires Art.” It’s the ying & the yang that allows you to entertain audiences in ways that are new - and that’s what makes them thrilling. Disney at its most optimal is a Steve Jobs-era Apple but making entertainment instead of consumer electronics. This is why I feel so strongly that Disney needs to buy Epic. They not only need a serious direct play in games, they not only need to be a leader in the metaverse, but a full embrace of the Unreal Engine would make it the operating system for a new digital-age Disney. Not one that is just streaming movies, but that is using real-time rendering to produce content at a cost and a speed heretofore unthinkable with assets that can be seamlessly shared across the enterprise in games, parks, consumer products and more.

A grow-er, not a show-er, that’s what we’ve got with Elemental.   Following a bomb launch weekend, the Pixar movie has gone on to pull in audiences week after week. It now sits at nearly $400m in global box office, the first animated feature based on original IP to do this since the pandemic.    It seems word of mouth as a marketing channel still exists when content truly connects with the audience and can really drive original IP (see also Nimona, a Netflix original animated feature which showed good legs too).   This is great news, because although Mario Bros, Rise of Gru and Barbie have pulled in awe-inspiring box office, we still need new fresh stories to come up and have success. And it’s not fair to judge original IP by these monster bench marks.     Unfortunately, Ruby Gillman, Teenage Kraken from DreamWorks hasn't enjoyed the same reception (see below slide). But we hold on for Migration from Illumination and Wish from Walt Disney Animation Studios later this year, assuming that striking doesn't postpone release.    What's next for Elemental? It has the longest wait before hitting Disney+ for an animated feature yet, landing on the platform before Christmas (*chefs kiss* for the scheduling). This gives it a real shot at bedding down audience engagement in streaming.    If it approaches the levels of Luca and Turning Red, which remain stand out in US Nielsen performance, that would be a real win (see below slide). These were essentially direct to D+ during the pandemic, with no theatrical window.  Sing 2 has ably demonstrated that it’s possible to do both.     #theatrical #cinema #animation #streamingwars #netflix #disneyplus

I'd like to add two more suggestions. 1. Slow down on Media Production. The current Streaming model has not worked out for Disney. For every Mandalorian, you have five projects that would've done gangbusters in theatres languish on a Streaming platform. On top of the MCU and Star Wars, there's a limit on how much a consumer can realistically consume in a single year. Instead, focus on making art rather than creating content. 2. Hire more outside talent. With the amount of resources Disney has at its' fingertips, they can afford to take more risks and be more experimental. This approach worked wonders in the '90s, and in the current media climate, there are hundreds of animators on YouTube who would love to put themselves out there.

I promised, now I deliver. Excited to announce 2b Media's third collaboration with my VFX wizard, Taylor, from Seven Blue Pixels! Our plan is set: 2 projects every month. One spec advert to push boundaries and one sketch to experiment with new techniques, mirroring our latest sketches. Sound good? Here are 3 questions for you: 1. Can you identify the iconic advert this sketch is inspired by? 2. What would you name this collaboration between 2b Media x Seven Blue Pixels? 3. Which business/industry do you think would benefit most from this unique content? Share your thoughts in the comments below!

In my two decades navigating the dynamic landscape of our industry, I've had the privilege of collaborating with some of the most visionary and outstanding individuals. Yet, amidst this vast sea of talent, there's something truly exceptional happening at Daydream that I can't wait to share with you.   The creative landscape is undergoing a profound transformation, and Daydream stands at the forefront of this revolution. As the next generation reshapes entertainment and redefines how we connect with audiences, our team at Daydream is not just keeping pace – we're setting the new standard. A powerhouse of unparalleled creativity, an incubator of fresh ideas, and a melting pot of talent that transcends conventional boundaries. Daydream is not just an agency; it's a movement, an anti-agency that challenges the norms and blurs the lines between imagination and reality.   Our approach is nothing short of revolutionary. We are reimagining how content is created, defining new standards, mentoring emerging talents, and producing cutting-edge content across every conceivable platform. This isn't business as usual; it's a commitment to innovation that propels us beyond the limits of conventional thinking. We craft experiences that unite brands with their audiences, and, like many dreamers, we don’t believe in the impossible. We are a collective of producers, editors and designers raised on the internet. Our team is made of multi-skilled, digital dreamers shaping reality one pixel at a time. We came together from all corners of advertising, film, music, and gaming to reinvent how creative content is made. Talent & Brands: Daydream is a full-service studio specializing in commercial, documentary, and live broadcast as well as IP creation, post-production services, motion graphics and design. We craft experiences that unite talent with their audiences. Over the last three years we have collaborated and built original IP with the largest brands and streamers in the world. From Bella Poarch, Mr. Beast, XQC, and Ninja to Valorant, Amazon, Rio, NRG and Bose; we take deep pride in finding the best creative approach for each project. Studio, Network & Streaming: Daydream is a full-service production company specializing in marketing and commercial campaigns, as well as post-production services, motion graphics and design. We build audience relevant creative that elevates studio initiatives. From meticulous pre-pro to seamless post workflows, we pride ourselves on an agility and efficiency that creates the most value for our clients and the best experience for their audience. Gaming: Daydream is not your traditional production studio. We develop and produce creative content for games and brands. Leveraging strategic insights and agile production, we bring premium digital events and campaigns to online audiences. If you're ready to elevate your game, we're not just inviting you to dream; we're inviting you to make those dreams a reality. Let's chat!

Thanks for sharing this article about the movie Griselda and how our VISION monitors remain the standard for on-set HDR (workflow) monitoring!