Cutters Studios’ Post

🖊️💡 BIC's strategy for its classic pens 🌟 This publication in Forbes already portrays the development that pens allow for the creativity of their clients. BIC is recognized worldwide 🌏 for offering classic pens that combine unmatched affordability, durability and quality. Iconic products such as Cristal and 4 Colores have cemented the company's position in the market as a leader in reliable and accessible writing. How can BIC continue to promote these iconic products without altering their design? There are various ways and the key lies in highlighting quality, reliability and creativity. 1- First, focusing on #quality and #reliability is essential . This becomes a key point to highlight, reinforcing trust in the brand and its commitment to long-lasting products. 2- Another strategic approach is to highlight the value these classic pens offer . BIC can emphasize their #affordability and the excellent value for money they provide, showing how they can be affordable without sacrificing quality. 3- Additionally, #creativity is a crucial aspect of maintaining interest in these timeless products. BIC can innovate your marketing strategy, from interactive campaigns to strategic partnerships with other brands or relevant personalities. By highlighting quality, value and creativity in its marketing strategy, BIC continues to solidify its position as one of the most loved and popular pen brands globally. The truth is, it's truly worth delving into the testimonials featured in the linked #Forbes article. The publication showcases diverse individuals and their distinctive creative endeavors accomplished using BIC pens. The range of testimonials highlights the unique and innovative ways people have utilized BIC pens in their creative pursuits. It's a testament to the versatility and reliability of these pens in inspiring artistic expression. Explore the captivating stories and various creative works highlighted in the Forbes article, shedding light on the impact and ingenuity that BIC pens bring to different artistic ventures. Take a moment to delve into these fascinating testimonials! 📰✒️ #BICPens #CreativeWorks #ForbesArticle #Inspiration #ArtisticExpression #BIC #CreativeMarketing #Quality #Value #WritingWithStyle #PromotionCampaigns 🌎 https://lnkd.in/dvMfFuqP

"Illuminating the stage with creativity! At Kalamanch, our skilled team of lighting designers craft mesmerizing visual experiences for our productions. From conceptualization to execution, we carefully balance light and shadow to evoke emotions, set the tone, and transport audiences to new worlds. #LightingDesign #TheatreLighting #Kalamanch #TheatreCraft #StageLighting #PerformingArts #TheatreMagic"

Hello everyone! 💜 Today I'm making a post about a project that I completed last year and that I don't think I've talked about here at all. I feel it's necessary for you to get to know me and what I do. In addition to being responsible for the #visual concept in every project I participate in, creating multiple visual variations, and the final outcome, which is the key visual (KV) for an entire campaign or event, I also handle the implementation of these KVs on both online and offline promotional materials. In other words, everything you'll see in this project is done in #Adobe #Illustrator and #Adobe #InDesign. I handle #print materials with the same care as I do in creating a #KV. I really enjoy working in this creative field, and I believe it's important for a #graphic #designer to be #open-minded and learn about the print aspect. In this project, I've included some print materials to show how the KV adapts and transforms according to surface and dimensions. I invite you to explore my #project and leave a #comment. I'm open to #collaborations, especially in everything related to visual creativity and #print. So, I hope you enjoy what you see. 👁 💛 💜 💙 https://lnkd.in/dSspghJJ

🤯 100 MILLISECONDS. That's how long it takes for our brain to recognize a color. Almost a quarter of the time it takes to blink an eye. In this visually appealing era for brands, you must confidently own your color and carry it onto every occasion possible. I'm not talking about "How to choose the right color" or the "Green means nature, blue means professional" type of advice. Pick whatever the strategy requires. But own it confidently. Everywhere. #BrandStrategy #Branding #BrandColor *** What color(s) can you say your brand owns confidently? For Daçe Studio™, you know, it's purple (imagine if I was color-blind for this whole time😛). From a sunny Monday afternoon, with 🧡.

In the dynamic world of art licensing, a longstanding question has puzzled artists, designers, and product creators alike: Which came first, the product or the art? ~ArtSHINE This thought-provoking inquiry delves into the intricate relationship between creativity and commercialization, challenging the conventional notions of linear progression. The truth, as it often is in the realm of art and design, is far more nuanced and cyclical. Read more here…

Decoding the Art of Pricing: A Guide to Valuing Your Artistic Services

Simplicity in Color at Benidorm Fest 2024 💃🏼✨ This winter at Benidorm Fest 2024, we had the opportunity to develop the visual narrative for flamenco artist Maria Pelae. Our approach was anchored in the power of simplicity, letting pure color tell the story. We meticulously created a spectrum of color gradients - from the calm of serene blue to the intensity of passionate red. The visual design was a blend of minimalistic geometry and refined color transitions, each element thoughtfully chosen to complement the music and lighting. Our objective was clear: transform a simple visual backdrop into a compelling narrative tool. The result was a smooth integration of visuals that not only matched but enhanced the mood of Maria Pelae's powerful performance, as broadcasted on RTVE. This project stands as a testament to the impact of minimalist design in creating profound audiovisual experiences. #BenidormFest #BenidormFest24 #VisualNarrative #ColorGradientArt #TechnicalArtistry #StageArt #AudiovisualArt #LiveVisuals #LightArt #MinimalistDesign #RealTimeArt #MusicMeetsVisuals #realtime #madewithnotch #liveevents #realtimeVFX #RTVE

How does the choice of art in a corporate environment influence the initial perception and experience of its viewers? Corporate art must fit the function and the mood of the space where it is displayed. For example, a lobby is the first point of contact for visitors and residents of a building. This sets the tone for the experience—it is intended to be welcoming and impressive. Large-scale works that are visually striking and create a sense of openness are often preferred. Abstract works that evoke curiosity and rapid engagement are always idea. The goal is to create a positive and lasting first impression. #art #corporateart #artcollection #artadvisor #artadvisory

An important read for my clients, and similar brands and corporations. Davis' second point really rung a bell for me, highlighting potential pitfalls for artists when engaging with brands, and their high powered marketing and communications machines. I know this wasn't the point of the article but there are important lessons in this piece from a number of angles. Businesses, and big brands in particular are leveraging art more than ever. In my experience, many companies like mine are most concerned with pleasing the client – giving them what they think they want – but what many brands need is GOOD advice about how to engage with art, artists, and the broader art world. It is okay if we have different ideas about what that looks like but our job includes mediating these relationships so that they are sustainable for all involved, and engaging for audiences. As for the author's intent, which is to follow-up on a review deemed negative by the artist, this is important too for artists - particularly those who didn't go through art school and experience being crushed in critique. (I'm probably NOT an artist because I have done and quickly learned that is not my wheelhouse.) None of us, artists included, grow and stretch being constantly celebrated. We learn and stretch and grow through failure and by being challenged. It sucks. But it makes us and our work better in the long run. There isn't much criticism left so I'm glad that Ben Davis is helping keep the craft alive. Even if I accept the changing nature of the art world (and I do!), we need the friction. https://lnkd.in/gczcrgCD

💼 Kalathos, an Italian wine brand, symbolizes tradition and quality. We designed their branding, coordinated image, and packaging. Each bottle proudly showcases Italian excellence and authenticity. Learn more: https://loom.ly/A1TvJAo #DesignTrends #StayAhead #ADRStudioManagement #agency #marketing #communication #development #project #digitalstudio #graphicdesign #service #concept