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It’s exactly one month until the opening ceremony of the Paris Olympics and with luxury becoming the newest event for 2024 thanks to LVMH's partnership, MOF Strategist Louis Cardoe takes on the challenge of distilling the various strategies being used by luxury brands to break into the arena of sports. Here’s a taster: “There’s a theory that all species, in all shapes and sizes, eventually turn into crabs. Carcinisation, as it is known, is an example of what the scientifically disposed call convergent evolution, in which different groups independently evolve the same traits. Inevitably, we will all become the crab. The luxury market is fuelled by a similar logic. A commodity comes into existence and will inexorably become a premium product. The Fiat begets the Maserati. The Casio begets the Omega. The single bed inevitably is king-sized. Sports seems to be one of those things that luxury struggles to permeate. In a world run by meritocracy, there is little room for exuberant wealth and status. It is the greatest athlete, not the most wealthy that rules the world sandwiched between the starter gun and the finish line.” Read the rest at the link in comments. #MatterOfForm #Luxury #Sport #Fashion #Collaboration #LVMH #Paris2024 #ParisOlympics

French luxury conglomerate LVMH’s stable of brands are persisting in their path toward the summer Olympic and Paralympic games. Its maisons, namely Louis Vuitton, Moët Hennessy, CHAUMET and Berluti, are involved in the effort in a multitude of ways. By announcing ambassadors, hosting guests around Paris during the events, creating the awards for the competition and forging the trunks that will hold the prizes, the company and its subsidiaries are fully embracing Paris 2024 across all possible segments. Read the full article: https://bit.ly/49lMbmb #LuxuryDaily #LuxuryNews #LVMH #LVMHNews #ParisNews #ParisOlympics #Paris2024 #Olympics2024 #OlympicGames #Paralympics #LouisVuitton #FashionNews

From enhancing retail experiences to strategic shifts in corporate leadership! This week, a renowned automotive brand creates an immersive pop-up in London. Meanwhile, a leading luxury group reports growth amidst challenging market conditions. In corporate moves, a beauty brand secures shareholder approval to go private, aiming for strategic repositioning. Additionally, an iconic luxury group engages in talks to take over a prestigious sports sponsorship, signaling a strategic brand alignment. Discover the latest news in the luxury landscape! Link in comments. 👇 #CXG #CX #customerexperiencegroup #customerexperience #lvmh #astonmartin #moncler #loccitane #luxury #luxurybrands #industrynews #luxurynews #businessnews

Hala LVMH, In the world of luxury, it's all about image control and storytelling: whether in fashion, art or sport, LVMH excels at transforming its investments into platforms of global influence. By acquiring a majority stake in Paris FC , Bernard Arnault is making a move similar to that of François Pinault with Stade Rennais F.C., but with an even more ambitious scope. Pinault has consolidated his hold on Rennes by betting on a regional club, while Arnault has put down roots in the capital by teaming up with Red Bull, a symbol of performance and daring. The presence of Red Bull alongside LVMH is no coincidence: it is an alliance of luxury and innovation, a blend of tradition and modernity that has embodied the avant-garde vision of the Arnault family for 40 years. For LVMH, sport is the equivalent of a fashion show at Fashion Week: a showcase to attract attention, captivate the public and highlight its brands. Whether it's Louis Vuitton with the America's Cup, TAG Heuer with Formula 1 or the entire group at the Paris 2024 Olympics, each initiative aims to maximise visibility and reinforce the image of a group that has perfectly mastered the art of storytelling on a global scale. Paris FC has everything it takes to rise quickly to the top of Ligue 1, driven by this ambitious vision. It's a lesson in intelligent diversification, and above all a reminder that by mastering the most prestigious channels - from fashion to sport - you ensure yourself a central place in global culture. Keep doing, keep tracking, and be part of the 1%. The Sniper 🫡 #retail #1percent

For one of our latest pieces, MOF Strategist Louis Cardoe takes on the challenge of distilling the various strategies being used by luxury brands to break into the arena of sports. With luxury becoming the newest event for Paris 2024 thanks to LVMH's partnership, it seems the rest of the sector will follow suit. Here’s a taster: “There’s a theory that all species, in all shapes and sizes, eventually turn into crabs. Carcinisation, as it is known, is an example of what the scientifically disposed call convergent evolution, in which different groups independently evolve the same traits. Inevitably, we will all become the crab. The luxury market is fuelled by a similar logic. A commodity comes into existence and will inexorably become a premium product. The Fiat begets the Maserati. The Casio begets the Omega. The single bed inevitably is king-sized. Sports seems to be one of those things that luxury struggles to permeate. In a world run by meritocracy, there is little room for exuberant wealth and status. It is the greatest athlete, not the most wealthy that rules the world sandwiched between the starter gun and the finish line.” Read the rest at the link in comments. #MatterOfForm #Luxury #Sport #Fashion #Collaboration #LVMH #Paris2024 #ParisOlympics

Formula 1 and LVMH Announce Groundbreaking Partnership The news is in: Formula 1 and LVMH have just unveiled a landmark 10-year partnership, set to launch in 2025. This collaboration exemplifies a key principle I discuss in my book, The Luxpreneur: How to Start and Build a Successful Luxury Brand. Key highlights: ▶️ The partnership includes iconic brands like Louis Vuitton, Moët Hennessy, and TAG Heuer ▶️ It aims to blend high-performance sports with luxury experiences ▶️ This coincides with F1's 75th anniversary Why this matters: This partnership demonstrates how two industry leaders can combine their strengths to create unprecedented value. It's a masterclass in collaborative innovation, potentially reshaping luxury experiences in sports and beyond. Lessons for smaller luxury brands: ▶️ Look for partners whose values and vision align with yours ▶️ Focus on creating unique, memorable experiences for your clients ▶️ Leverage partnerships to expand your reach and expertise ▶️ Consider long-term collaborations for sustained growth Reflections: What opportunities do you see for innovative collaborations in your niche? How can emerging luxury brands use strategic partnerships to accelerate growth? In "The Luxpreneur," I delve deeper into strategies for identifying and maximising such partnerships. As the luxury landscape evolves, these collaborations are becoming increasingly crucial for brands of all sizes. Ready to elevate your luxury brand strategy? The Luxpreneur offers insider insights and practical advice for navigating the dynamic world of luxury business. Secure your copy today at tinyurl.com/yeert22u and unlock the potential of your brand. #TheLuxpreneur #Luxpreneur #LVMH #LuxuryBrands #Linkedinnews #Linkedinnewsuk #StrategicPartnerships #InnovationInLuxury

I’m excited to share that I’ve just completed an enriching deep dive into the world of luxury with a focus on the LVMH ecosystem. This journey has been a fascinating exploration of the luxury industry, covering everything from creation and branding to retail and customer experience. Here's to the world of luxury continuing to change and be exciting! #LuxuryIndustry #LVMH #Branding #CustomerExperience #RetailExcellence #ProfessionalGrowth #LuxuryGoods #Innovation

What's New to TheStreet... 💼LVMH Misses Q3 Revenue Estimates Amid Global Luxury Slowdown📉 LVMH reported third-quarter revenue below market expectations as the global demand for luxury goods continues to slow. Despite its strong brand portfolio, the luxury giant is feeling the impact of shifting consumer trends worldwide. 💡Do you think the luxury market will bounce back, or is this a lasting trend? Share below!💬⬇️ 👉🏻Follow New To The Street for more! #LVMH #luxurygoods #markettrends #revenuereport #luxurymarket #globaleconomy #innovation #businessupdate #businessnews #business #news #newtothestreet

𝗟𝗼𝘂𝗶𝘀 𝗩𝘂𝗶𝘁𝘁𝗼𝗻’𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗪𝗶𝗻 𝘁𝗵𝗲 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 "More than simply hitching [LVMH's] wagon to the Olympics, the move reflects a larger strategic push into sports by the world’s top luxury companies. They realize that a growing share of their business depends on aspirational consumers they can reach through hugely popular events that ditch old-school exclusivity—some 60% of global luxury sales today come from people who spend less than €2,000 a year on luxury goods." https://lnkd.in/eZVXVawt

What's New to TheStreet... 💼LVMH Misses Q3 Revenue Estimates Amid Global Luxury Slowdown📉 LVMH reported third-quarter revenue below market expectations as the global demand for luxury goods continues to slow. Despite its strong brand portfolio, the luxury giant is feeling the impact of shifting consumer trends worldwide. 💡Do you think the luxury market will bounce back, or is this a lasting trend? Share below!💬⬇️ 👉🏻Follow New To The Street for more! #LVMH #luxurygoods #markettrends #revenuereport #luxurymarket #globaleconomy #innovation #businessupdate #businessnews #business #news #newtothestreet