Cy Williams’ Post

Owner, CEO, Publisher, Editor of High! Canada Magazine - High! Europe Magazine - High! USA Magazine - Cy Williams Design - Modern Canadian Artist - Rebel Leader -

11mo

High! Canada Magazine is pleased to present our first set of culture-driven, full Business to Business Expos! We have Coast to Coast dreams and those dreams are of a nationally unified business expo for the cannabis sector. We are looking for sponsorship, booth partners, activation area partners for BOTH Vancouver & Halifax although our main focus for the next little bit is certainly getting things off the ground here in Vancouver. We have streamlined, analyzed and planned for years based on our experiences across the spectrum of cannabis-centric shows, conferences and expos that we have either covered as media or worked on in planning of in some form. This is not an Expo for the public or for the weak of heart but rather an opportunity to do business with other like minded entrepreneurs in our sector. This is a chance to give your brand a chance to really shine in front of retailers, buyers, budtenders and more - decision makers and trail-blazers like yourself - those people who can then give you feedback, perhaps order and recommend your brand in their shops and on their sites thereby your brand - allowing your product to speak for itself. Making that personal connection that will allow your brand to shine is what the High! Canada Magazine B2B Expo is all about. A opportunity for all of us to truly rise together and find common ground on the expo floor, in the consumption lounge or at any of the parties or side events. Starting in Vancouver on February 9th and 10th and again in Halifax on July 9th and 10th, we will host two B2B Expos for our sector. With a focus on brand activation booths, product sampling stations, popup stops, a ‘Technology Zone’ as there is much to offer in the ever evolving tech side of our sector, an ‘Ancillary Alley’ for the many types of accessories and ancillary products out there, a ‘Cultivation Row’ to showcase some unique cultivation products and processes and showcase what they can bring to the legal table, a ‘Main Stage’ where we can showcase Live Music and other programming during the B2B Expo and a Musical Act to Close out each day and always an event favourite - a ‘Consumption Lounge’ - where the sampling actually occurs. Lastly we have teamed up with the long running Vancouver 210 Event that facilitates parties celebrating 210 in Canada (that’s halfway to 420 for those who didn’t know). https://lnkd.in/gEUh2Yvk

High! Canada Magazine B2B Expo

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Harrison Jordan, JD, CBP, CEP, CBE, CNFTE

11mo

Nice!!

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Nettl of Dublin

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Exhibitions can be expensive. Whilst there is a time and a place for them, we’ve found that self-led events in your local area can be just as effective. Whether you sell B2B or B2C, there is a huge opportunity. But where to start? Simple 10 step plan @ https://lnkd.in/e4vKdgZN
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Exhibitions can be expensive. Whilst there is a time and a place for them, we’ve found that self-led events in your local area can be just as effective. Whether you sell B2B or B2C, there is a huge opportunity. But where to start? Simple 10 step plan @ https://lnkd.in/ej8Z9Sa7
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Exhibitions can be expensive. Whilst there is a time and a place for them, we’ve found that self-led events in your local area can be just as effective. Whether you sell B2B or B2C, there is a huge opportunity. But where to start? Simple 10 step plan @ https://lnkd.in/erd3srkb
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Exhibitions can be expensive. Whilst there is a time and a place for them, we’ve found that self-led events in your local area can be just as effective. Whether you sell B2B or B2C, there is a huge opportunity. But where to start? Simple 10 step plan @ https://lnkd.in/erd3srkb
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Exhibitions can be expensive. Whilst there is a time and a place for them, we’ve found that self-led events in your local area can be just as effective. Whether you sell B2B or B2C, there is a huge opportunity. But where to start? Simple 10 step plan @ https://lnkd.in/erd3srkb
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Exhibitions can be expensive. Whilst there is a time and a place for them, we’ve found that self-led events in your local area can be just as effective. Whether you sell B2B or B2C, there is a huge opportunity. But where to start? Simple 10 step plan @ https://lnkd.in/erd3srkb
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Exhibitions can be expensive. Whilst there is a time and a place for them, we’ve found that self-led events in your local area can be just as effective. Whether you sell B2B or B2C, there is a huge opportunity. But where to start? Simple 10 step plan @ https://lnkd.in/erEJhDbr
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Laurens Westerhuis

B2B Marketing & Tracking Expert | 15+ years experience
10mo Edited
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Are B2B trade shows still relevant nowadays? Some businesses swear by it. Others stopped investing in them. Or just attend it for the day. What side are you on? If we are talking about cons: - A stand is insanely expensive. - We’re all used to online (especially post-pandemic). - Traveling to events doesn’t help in reducing carbon footprint. - You have a handful of employees not working (opportunity cost). - They must travel, stay in hotels, eat, and drink (evening program!). And if we are talking about pros: - It’s a hotspot for potential clients. - It can help expand into new markets. - It’s great for networking with a relevant target audience. - It’s a good way to catch up with what the competition is doing. - Business is based on relations. Meeting in person helps strengthen these relations a lot. After the pandemic, there were too many trade shows in the same year. Attendance was not what it used to be. Now, things tend to stabilize. Trade shows are not going anywhere anytime soon. So you’d be better off leveraging their existence to your advantage. So, what side are you on? #tradeshow #b2b #tradeshowmarketing
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