CyberRisk Alliance’s Post

Exciting read for all marketing professionals! Our latest blog at CyberRisk Alliance delves into the critical shifts within the marketing landscape, addressing the decline of traditional methods and the rise of generative AI. If you're navigating these complex changes, this article provides valuable insights and actionable strategies. Don't miss out on expert advice for shaping your marketing efforts in 2024. #MarketingStrategy #DigitalTransformation #B2BMarketing #AI #CyberRiskAlliance

As I embrace my current #rabbithole of #AGI and #QuantumComputing (I blame Zack Kass and Chelsey Byrd/ISACA! 🤣), I keep finding compelling stories, use cases, and guidance around #GenAI. This is a really insightful look at how #marketingprofessionals can leverage this technology. Meghan Schrader, Jacqueline Schnupp, Darcy Healy, Amy Parsons, Aaron Moore

Exciting read for marketing professionals! The latest blog at CyberRisk Alliance delves into the critical shifts within the marketing landscape, addressing the decline of traditional methods and the rise of generative AI. If you're navigating these complex changes, this article provides valuable insights and actionable strategies. Don't miss out on expert advice for shaping your marketing efforts in 2024. #MarketingStrategy #DigitalTransformation #B2BMarketing #AI #CyberRiskAlliance

I wrote this piece to document my observations on the current cybersecurity marketing landscape and acknowledge the overall reality that many marketing leaders are facing in an era where we have to seriously interrogate the impact and ROI of the tools that have been at the center of marketing strategy for the past 5-10 years. Would love to hear your thoughts on these observations. #CybersecurityMarketing #B2BMarketing #AI #CyberRiskAlliance

Marketing leaders face a critical junction as traditional methods underperform and generative AI looms large. Our latest blog dives into these challenges and offers actionable strategies for navigating the new landscape. Discover how to adapt your marketing strategies and thrive in 2024 and beyond. Read more: https://bit.ly/4bIBY4z #Cybersecurity #MarketingStrategy #DigitalMarketing #AI #B2B #MarketingTrends2024

What is your brand doing to differentiate itself from others in the era of generative AI?

Exciting read for all marketing professionals! Our latest blog at CyberRisk Alliance delves into the critical shifts within the marketing landscape, addressing the decline of traditional methods and the rise of generative AI. If you're navigating these complex changes, this article provides valuable insights and actionable strategies. Don't miss out on expert advice for shaping your marketing efforts in 2024. #MarketingStrategy #DigitalTransformation #B2BMarketing #AI #CyberRiskAlliance

How do marketers truly identify consumer needs? It's intriguing to think about the different methods brands use to unearth insights into what their audience genuinely wants. The article I came across provides several strategies that marketers employ, from direct consumer feedback to more data-driven approaches. Understanding these techniques can shape how we approach our marketing campaigns and product development. It's all about finding that connection, right? Curious how others have navigated this? What techniques have you found to be effective in understanding consumer needs? https://lnkd.in/db4jHp4e Growth Hackers

Has the digital marketing landscape shifted so much that traditional methods are becoming obsolete? With the rapid evolution of B2C strategies, it's crucial to stay ahead of the curve. The latest insights reveal impactful tactics like personalization and social proof that engage customers on a deeper level. Breaking through the noise isn't easy, but understanding your audience and leveraging data thoughtfully can lead to remarkable results. What strategies do you find most effective in your marketing efforts? We’d love to hear your thoughts! https://lnkd.in/egxKDMai Growth Hackers

When Leslie started to work at a SaaS company that was struggling to stand out in a saturated market, she made two main observations: 1. Their social media approach was just posting company updates and product announcements. 2. Their target audience was not engaging with that content. After some analysis, Leslie and her team concluded that, even if the content was good, it was not useful for their target audience —it didn't teach them anything— and, in the SaaS industry, where technological advancements, customer needs, and market dynamics are constantly evolving, continuous learning is vital. So, they changed their approach: they started publishing thought leadership articles, tips on best practices in cybersecurity, detailed analyses of the latest technological trends, and case studies on how their software helped other companies solve complex problems. Their content is now useful – as the engagement reports from their social media channels prove. Would you like to learn how to leverage B2B Social Media in the Tech and SaaS industries? Read on: https://gag.gl/rRds59