D and P Advisory’s Post

View organization page for D and P Advisory, graphic

1,432 followers

How will the Hotstar and the Jio combine change the OTT ecosystem? The merger of Disney Hotstar and Jio has sent ripples in the OTT industry. Everyone is trying to gauge how it will affect the pricing and the subscriber base. Santosh N, managing partner of D&P Advisory presents his views on the merger, in this article by Christina Moniz. He opines that - 📺The merging of the two will have some disruptive consequences in terms of content and pricing power. 📺 Hotstar is the best among the homegrown streaming apps. It had a strong content game even before the merger, even though it lost some marquee content in the last year or so. 📺 Jio is the player with big pockets and aspirations, but it is still new in this space and so doesn’t have any major original content and the app is still not as good as Hotstar's. Santosh expects the new conglomerate to follow the "Freemium Approach", considering the IPL has been made free for the second consecutive season this year. According to him - 📌 Jio is chasing growth and subscriber numbers rather than profitability, and they may be able to sustain losses for a while. Once they’ve got the subscriber base they need, the company is likely to command a premium. This move will eventually weaken the competition and also compel masses to pay up for content. Do share your perspective on this merger with us. #Reliance #Disney #JioCinema #merger #OTT #IPL #cricket #DisneyIndia #broadcasting https://lnkd.in/gPE2Jyvz

 The making of a content king

 The making of a content king

financialexpress.com

To view or add a comment, sign in

Explore topics