Daasity’s Post

Meeting consumers where they are is more important than ever and it should come as no surprise that #Amazon reigns supreme as the ultimate #onlineshopping destination. But Amazon is not just about transactions - it's a space where your brand can truly thrive and make a lasting impact. Join us on Wednesday, February 14th to learn from thought leaders (including our CEO Dan LeBlanc) on: 🎯 Strategies for setting your brand apart on Amazon, considering its reputation as a brand-agnostic platform. 🛒 Insights into how successful brands navigate internal challenges while aligning channels like Amazon and #DTC. 🔬Utilizing Amazon as the go-to platform for consumer product research and discovery. 🛍️ Maintaining brand consistency across all your channels, including Amazon and others. Register now to secure your spot! https://hubs.ly/Q02jbH6b0

Many Amazon aggregators dream of landing in major retailers like Target and Kohl's... only to struggle to drive foot traffic once they hit the shelves. Why? They miss the chance to dominate the direct-to-consumer (DTC) channel first. With DTC, you can... 👉 Shape your brand story authentically and engage directly with your audience 👉 Fully own all data insights to build effective marketing strategies 👉 Create a demand for your products and drive urgency among customers 👉 Accurately forecast sales and optimize production 👉 Prove to retailers that your product has a viable market and can sell Equipped with a strong DTC presence, you can be well-positioned to engage with the retail giants. What other DTC benefits am I missing? Drop them below 👇

As we eagerly approach the final quarter of the year, our curiosity about the world of brands is piqued! We're itching to learn more about your Q4 plans and strategies. Specifically, where are you directing the majority of your sales efforts this year? Is it the ever-growing Amazon marketplace, the convenience of your own website, or perhaps the enduring charm of traditional retail spaces? 🛒 In the dynamic landscape of 2023, we're keen to understand how your brand has adapted. What notable changes and shifts have taken place in your approach this year compared to previous ones? Have you introduced innovative tactics or pivoted in response to evolving consumer needs and market dynamics? Furthermore, as we dive headfirst into the Q4 season, we're genuinely intrigued by the trends you've been observing or foresee in the world of consumer preferences and shopping behaviour. Whether it's the rise of sustainable shopping, the surge in online impulse buying, or any other noteworthy patterns, we're here to learn from your insights. Let's embark on a deep and meaningful conversation among brands, professionals, and enthusiasts alike. Your experiences, strategies, and observations can enrich our collective understanding of the Q4 landscape. Join the dialogue and share your valuable insights! #Q4Planning #SalesTrends #BrandStrategy #Thoughtleadership #OnlineversusOffline #Amazon #Retail #Amazonagency #AmezonFBA

The retail media moment has arrived! Hear from Assistant Marketing Professor Artem Timoshenko as he and co-authors explain exactly what retail media is and why businesses need to capitalize on these growing opportunities.   “Nobody has had more success in the space than Amazon, which in 2023 earned $46.9 billion from advertising,” Timoshenko and team explain in a new Harvard Business Review article, adding that “McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with $820 billion of that amount extracted by retailers.”   Read more about what this means for the future of retail and why established brands may start losing their bargaining power due to the simple fact that retailers like Amazon are building their own brand power. https://kell.gg/7qun #KelloggLeader #RetailMedia #Amazon #Retail #Advertising

Jungle Scout partnered with Tinuiti to create this must-read eBook for Amazon and retail marketing. Download the guide to access details on the strategies your brand needs to know for 2024, expert tips and predictions, and a chapter written by yours truly 👉 How to Drive Traffic to Amazon Stores in 2024. #AmazonTips #AmazonFBA #AmazonSeller #AmazonBusiness #AmazonExpert

Have you connected with the powerhouse Retail Media Team at e-Comas - Global Amazon & Marketplace Full Service Agency yet? If not, you're missing out on regular nuggets of wisdom that could transform the way you approach retail media in your business... Follow them for the latest trends, insights and tips to stay ahead of the curve! And reach out to them if you want to know more about how we can help you with your retail media strategies. Nella Argenziano ACIM Elvis K. Akash Sarkar #RetailMedia #AmazonAds

Did you know retail media is expected to grow to ~$45 billion in the US this year? With Amazon’s retail media network in the lead, how do others like Walmart, Target, Best Buy, and Instacart stack up? Introducing our newest guide in partnership with Tinuiti - The 2024 Amazon & Retail Media Marketing Guide. 📩 Download the full guide here: https://bit.ly/41lvVze Inside, we cover: 1️⃣ The '3 Lanes' of retail media in 2024 – starting with Amazon & Walmart 2️⃣ Areas we're watching for growth 3️⃣ How to drive traffic to Amazon stores in 2024 4️⃣ 2024 Amazon & retail media predictions from the experts #amazon  #ecommerce  #marketresearch  #consumerinsights  #retailstrategy  #brandstrategy  #amazonfba

In the current #DTC climate, can a brand truly thrive without relying on Amazon or retail channels? I’m curious to hear your thoughts! 📈 Yes or No, and Why? There’s a growing debate on whether direct-to-consumer brands need to expand beyond their own platforms to achieve sustainable growth. Is it possible to build a strong, loyal customer base and drive significant revenue solely through a brand’s own online presence? Or are partnerships with Amazon and retail giants essential for broader market reach and credibility? Share your experiences and insights below. Let’s discuss! 👇 #Ecommerce #DigitalMarketing #BrandStrategy #Retail #Amazon #CustomerEngagement #shopify #dtcbrands #growthstrategy

Congratulations to Amazon for ranking as number four Most Valuable Global Brands in the annual #KantarBrandZ rankings. Through their diverse portfolio, brand equity, and sustainability efforts, Amazon is a force to reckoned with. Read more about how Amazon has risen in the ranks to gain consumer trust and stay ahead of the competition: https://lnkd.in/gxdgrasE

Q1 Recap: We hosted our 1st Annual 2-day Ecommerce Media Summit at Amazon’s HQ! It was a huge success!! What we Accomplished: 1. We broke down team silos and assumptions of e-commerce retail media. 2. We educated our teams about how e-commerce plays a role in the consumer journey. 3. We spent time away from the office in sunny Seattle! Who attended? Our brand and digital marketing teams, sales and media agencies Goal: Work better together by educating and exciting our marketing and sales teams about ecom 🔑 Key Topics: ⭐️Retail Media Perfomance - What’s the tipping point investment for our brands on Amazon and how it compare to our competitors? ⭐️Amazon Media Opportunies - Where can we grow our brand on Amazon (Thursday Night Football, STV, Meta partnership)? ⭐️Ecommerce 101 - What is the role of ecom and how can we partner with other teams to grow our brands? How do you partner with your crossfunctional teams to create a better understanding and partnership with ecom? Special thanks to Alexis Duseau, Jillian Murphy Collings, Justin Wulf and Parker Wood! #Amazon #Ecommerce