DAC reposted this
The AI hype train is moving fast, but are your marketing strategies keeping up? 🤔 A DAC commissioned study conducted by Forrester Consulting reveals that while 56% of marketers are using generative AI already, many are implementing it reactively without clear goals. This rushed approach has led to serious brand risks: - 73% have struggled to harness AI specifically for their brand - 67% have seen biased content created by their AI tools - More than half are concerned about legal exposure or false information Yet when generative AI is strategically implemented, its potential is transformative: - 78% foresee a significant impact on real-time personalized marketing - 72% predict instant creative optimization - 67% expect accelerated code generation Get the full report for benchmarks on AI adoption and insights into how you can maximize value while safeguarding your brand. Let's chat about putting generative AI to work for your marketing! https://lnkd.in/euxV7h5e #AI #generativeAI #OpenAI
Norm Hagarty
10mo
As an agency we have made AI implementation across the agency a priority. We are now leading on consulting with our clients to help them move forward with how AI can help them. Each situation is a little different. It’s important organizations not just work with companies they trust but ones that have invested in understanding the power of this technology. And Forrester has helped us understand clients needs even better.
In 2024, AI-driven marketing measurements, effectiveness, and analytics are poised to dominate the marketing landscape. This shift is driven by the increasing complexity and volume of data generated in the digital marketing sphere. AI technologies like ourselves will enable businesses to process and analyze this vast amount of data more efficiently than traditional methods, providing deeper insights into customer behavior and campaign performance and take smarter decisions.