Interesting read, some happy Friday food for thought and tips! The 2024 Consumer Products Industry Outlook.
Simply put, the article suggests that consumer products companies should focus on selling more products profitably, rather than just raising prices. This means companies need to come up with new ideas, advertise smartly, and improve how they work to attract more customers and grow their business without relying on higher prices.
This is easier said than done and the companies' workforce is critical in realizing this! The shift requires people who are adaptable, innovative, collaborative, analytically skilled, globally aware, strategically minded, customer-focused, and efficient to effectively execute the shift towards increasing profitable volume outlined in the article. How can you realize this?
❗ ❗ Consider the 4 B's: build, buy, borrow, bot. One of the B's or a combination of them will inform your people strategy to respond to the trends described in the article.
☞ What are your thoughts?
#workforcetransformation #transformationalchange