Daily Hive’s Post

Happy Monday, pub owners and hospitality enthusiasts! 🎉 As we start a new week, let's focus on a key strategy that can dramatically impact our businesses: celebrating and promoting what we do best. 📣Why It Matters: In the competitive world of hospitality, standing out is crucial. Your pub’s unique offerings—whether it’s an unbeatable craft beer selection, live music nights, gourmet pub food, or exceptional customer service—deserve to be highlighted. Shouting about these successes not only attracts more customers but also builds a loyal community. 💪How to Showcase Your Strengths: Social Media: Use platforms like Instagram, Facebook, and Twitter to share updates, special events, or features that make your pub special. High-quality photos and engaging stories can capture the essence of your pub’s atmosphere. 📫Community Engagement: Participate in community events or sponsor local sports teams. This increases your visibility and reinforces your commitment to the community. 😀Customer Testimonials: Encourage your happy customers to leave reviews or share their experiences on social media. Word-of-mouth is powerful, and personal testimonials can sway potential customers to visit. 🍷Unique Promotions: Create promotions that highlight your strengths. For example, if you’re known for your ales, host a tasting event with local brewers or offer a “brewer’s special” night. ✅Real-Life Example: The Village Ale House turned their quiet Monday nights into a bustling hub by promoting their 'Local Brew Mondays,' where guests enjoy discounts on locally sourced beers. They used social media to spotlight the brewers and their stories, which not only drew in beer lovers but also fostered a sense of community and support for local products. What unique aspects of your pub do you celebrate? How do you promote these features to your audience? Share your strategies and successes in the comments below. Let’s inspire each other and kick off the week on a high note! #PubPromotion #HospitalitySuccess #MondayMotivation

I had a discouraging experience this past weekend: This past Saturday, I'd arranged with a brewery down in San Diego to do an event for my book, Beer Hiking Southern California. This event had been over a month in the making. It was a brewery that was featured in the book, I had a conversation partner who was joining me, my sister came down from the Bay Area to attend, I got all dressed up for it, ordered lots of books to sell myself, and...no one showed up. I sat there with my sister and a couple friends in the brewery's beer garden with the books all set up and watched the event time come...and go. There were three other people in the beer garden and none of them were there for the event. The music over the speakers never stopped. There was no announcement. No introduction. We didn't even end up doing the conversation — we'd be talking for virtually no audience. I was so crestfallen, but also still appreciative to have my sister and the couple friends who did come out. We all got some beers and tacos, my sister took some pictures of me looking all dolled up, and I ended up selling a couple copies to people just getting a beer at the brewery, but it definitely hadn't been what I'd hoped for. I write all of this for two reasons: 1. Because while we all love sharing the success stories and good times on here (and other social media platforms), I think it's valuable to also share the discouraging moments and setbacks. To understand that that's life and not all events go to plan. 2. This was a valuable learning lesson in recognizing that despite my best efforts, sometimes things still flop. Does that make me a failure? Absolutely not. It doesn't even make the book a failure. One flop does not have to define anything. It's simply one data point. I don't know, maybe I should have been more assertive, asked for the music to be turned down, still done the talk to an empty/uninterested room, etc. But at the end of the day, I did get some really great promotional pictures like the one below! P.S. Please don't let my event this upcoming weekend also flop — I'm running a guided hike with Earth Discovery Institute this Sunday morning with celebratory beers and book signings at Chula Vista Brewery of Eastlake afterwards, so if you're going to be in San Diego PLEASE SIGN UP AND COME and if you're not, share it with your network just in case. 😂 🙏 (but really...) https://lnkd.in/ge5vVAaa

🍸 Calling All Industry Experts! We Need Your Advice! 🍸 At Cheeky Swank Vodka, we’re all about bold flavors and creating unforgettable drinking experiences with unique options like Sherbet Lemon, Banoffee Pie, and Blue Raspberry. Now, we’re ready to take Swank into the big leagues – aiming for partnerships with major pub chains and big establishments. But before we dive in, we’d love to hear from you, the experts in the industry: ✨ How do you get a cheeky brand like ours into big-name pubs and bars? ✨ What’s the secret sauce for getting decision-makers in hospitality excited about new products? ✨ Any creative ideas for marketing or showcasing our unique vodkas? We’re all about making a splash, but we’d love your insights on the best way to make Cheeky Swank Vodka the next big thing on every drinks menu. Drop your wisdom in the comments or DM us – we’re ready to shake things up! 🍹💬 #CheekySwankVodka #LookingForAdvice #PubIndustry #BoldFlavors #HospitalityTips #VodkaBrand

Let's admit it, Dutch Bros Coffee is crushing it! Talk about a concept who understands the power of the beverage menu and consistently delivers on their customer's taste preferences and current trends. We should all be paying attention to what the beverage companies are doing because they are building real brand loyalty not through value meals, but through craveable beverages that Gen Z and Millennials are looking for. #dutchmafia #foodservicebeverage #foodandbeverage #foodservice #fruit #beverage https://lnkd.in/gJXbsxXA

Ever feel like you’re making great beer but no one knows you exist? You’re not alone! Being an awesome brewer and crafting quality beer is just the start. If you’re spending all your time inside the brewery and not getting out there to spread the word, you’re missing a huge opportunity. Here’s the deal: You don’t need to transform overnight, but a bit of effort each week can really ramp up awareness of your brand. Try one of these ideas below for an afternoon and see the difference it makes: Hit Local Festivals: Research food and drink festivals in your area. Reach out, see the costs, and get your brewery showcased. It’s a great way to raise awareness. Stock at Local Shops: Visit garden centres and farm shops to discuss stocking your beers. Local produce spots are perfect for getting your brews noticed. Engage Local Pubs: Walk into your local pubs, learn who they stock, and leave a free four-pack with info on what makes your brewery special. Offer a unique deal if they buy from you. Flyer Drops: Let the neighbourhood know you’re around. Mention that on the last Friday of every month, you open up for members to enjoy your beers. Maybe even start a beer delivery subscription for a personal touch! Start with one of these ideas and gradually add more. You’ll be surprised by how much your reach and awareness can grow. Wanna chat about boosting your brewery brand further? Drop me a DM, or sign up for my free weekly newsletter below for FREE brewery branding tips every Friday! https://lnkd.in/eX-BWZBw #BreweryMarketing #CraftBeer #LocalOutreach #BrandVisibility

Queues. I was at a school sports festival this Easter weekend and I happened to stand behind a former colleague in Finance. It was mid-afternoon probably half an hour before the main game and we were happily chatting about how his company performed this past FY. As we got to the front he offered me to go first but I insisted that he goes first (such a gent). The two waiters behind the till were in what appeared to be an argument, because the conversation was in vernac and my ex-collegue couldn't follow - I quickly explained the dillema. They were arguing as the one was insisting that the 'guys at the back' were refusing to take any more orders effectively suggesting closing the orders for the hot food (pizza's, burger-chips combos). My quick thinking ex-colleague immediately switched his order to four boxes of sushi while I was still begging and pleading to no avail. He suggested I do the same (we even had a quick calculation of whether to essentially buy out all the sushi and re-sell at a premium - we both agreed that a)the margins were terrible and b)sushi on hot Jo'burg afternoon without a fridge was not viable). He paid and left and I soon followed with my own sushi order. It got me thinking. How to deal with a high demand a surge that remains unmet despite the long queue behind us. My first analysis of the problem is that there were too many hot food options - pizza options alone were about four and there were three or four different burger options. Secondly there was no way of telling the queueing customer of the corresponding wait time for the option desired. Thirdly enabling the cooks to communicate to the buyers - this is what we have, this is how many orders we have going at the moment, this is the wait time. Thus enabling customers to quickly decide which options were quicker. My two cents a solution involved a review of the menu, a customer facing screen and an input terminal for the cooks. Not everything requires a Digital solution (like my idea of a portable coal braai and pizza oven combo) but some things can be vastly improved through investing in Digital Solutions. There is a customer reticence in this investment no matter whether you are dealing with festival caterers or large organisations. Its a journey. I eventually did get some hot food (about an hour and a half later) and our School team won the game - perhaps this isn't a problem worth solving for after all. More likely there is a pitch deck somewhere or an already developed solution that addresses this exact problem. If there is, I hope to see you at the next festival I attend (especially if you've incorporated a POS and payment integration service to boot). 😉

There's really not much need to elaborate on the below graphic. Michael Varda, from Craft Beer Advisory Services, nails it. CBAS help breweries understand their customers in every way possible – why they visit, what they want, how to attract new customers, and how to use data to create experiences that keep them coming back. Is your brewery checking off all of these boxes?

📣 NEW BLOG >> For those who don’t know me well yet in this LinkedIn space, I love to SHARE - stories, blogs, meals, joints, truth. Too often communities of color, especially me as an #AsianAmerican, grow up feeling like we have to hold our tongue and feel a lot of shame, especially in our imperfection. But life has shown me that there’s no time for that. It is short, and we need to share our stories. Did you know that 📣 BIPOC winemakers make up less than 1% of the wine market 🤯 Once I learned that I knew that there was an opportunity to help increase visibility not just for BIPOC winemakers, but also Chefs, Caterers, Spirits, and Beverage brands that didn’t typically get access to or invited to prestigious food and wine festivals. Enter our new festival concept – POC Food & Wine Festival – a celebration of the global majority in food, wine, music, and culture. It’s been almost a year now that I’ve been working on this festival concept. ✨️Read my newest BLOG✨️ below to hear my newest reflections on what it’s like producing our first Food & Wine Festival focused on diversity and equity. Short answer - it’s HARD, but we’re doing it anyway :) Vendor Applications are still open until February 9th, and we're still looking to fill a few spots for Winemakers, Wineries, Beverage brands, and Caterers. JOIN ME! Tag a friend, and let's BUILD 🫶🏽💜 #festivals #wine #winelover #womeninwine #eventprofs #diversityequityinclusion #diversity #wineindustry #eventindustry https://lnkd.in/gBQsPDah

Are you passionate about the craft beer scene? As a pub owner or manager, maximizing the potential of your establishment goes beyond just pouring pints. Elevate your pub management game with these insider tips: - Curate Your Tap List: Offer a diverse selection of craft beers to appeal to different tastes and preferences. Rotate taps regularly to keep things fresh and exciting for your customers. - Create an Engaging Atmosphere: Pay attention to ambiance and decor to create a welcoming and memorable experience for patrons. Consider hosting themed events or live music nights to draw in crowds. - Prioritize Customer Service: Train your staff to provide excellent customer service, from greeting guests warmly to offering recommendations and answering questions about beer styles. - Stay Connected: Engage with your community by partnering with local breweries, hosting tasting events, or participating in beer festivals. Building strong relationships with customers and fellow brewers can help drive business growth. #CraftBeerManagement #PubTips #CustomerExperience #CommunityEngagement #CraftBeerBiz #HospitalityTips

Brands doing good: Lucky Saint . . . “𝘼 𝙛𝙚𝙬 𝙮𝙚𝙖𝙧𝙨 𝙖𝙜𝙤, 𝙇𝙪𝙘𝙠𝙮 𝙎𝙖𝙞𝙣𝙩’𝙨 𝙁𝙤𝙪𝙣𝙙𝙚𝙧, 𝙇𝙪𝙠𝙚, 𝙝𝙖𝙙 𝙖 𝙩𝙝𝙤𝙪𝙜𝙝𝙩: 𝙬𝙝𝙖𝙩 𝙞𝙛 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙤𝙘𝙘𝙖𝙨𝙞𝙤𝙣𝙨 𝙤𝙣 𝙬𝙝𝙞𝙘𝙝 𝙬𝙚 𝙙𝙧𝙞𝙣𝙠 𝙗𝙚𝙚𝙧 𝙘𝙤𝙪𝙡𝙙 𝙘𝙤𝙢𝙚 𝙬𝙞𝙩𝙝, 𝙤𝙧 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙖𝙡𝙘𝙤𝙝𝙤𝙡. 𝘼𝙡𝙘𝙤𝙝𝙤𝙡-𝙛𝙧𝙚𝙚 𝙗𝙚𝙚𝙧 𝙬𝙖𝙨 𝙣𝙤𝙩𝙝𝙞𝙣𝙜 𝙣𝙚𝙬, 𝙗𝙪𝙩 𝙜𝙧𝙚𝙖𝙩 𝙩𝙖𝙨𝙩𝙞𝙣𝙜 𝙖𝙡𝙘𝙤𝙝𝙤𝙡-𝙛𝙧𝙚𝙚 𝙗𝙚𝙚𝙧? 𝙏𝙝𝙖𝙩 𝙬𝙤𝙪𝙡𝙙 𝙗𝙚 𝙖 𝙧𝙚𝙫𝙚𝙡𝙖𝙩𝙞𝙤𝙣.” I started my relationship with Lucky Saint when their award winning ads caught my eye. You might have seen one if you've been on the London Underground in the past year or so. What’s to love about Lucky Saint | B Corp™? > tastes fantastic straight out the fridge 🍺 > the UK's #1 independent alcohol-free beer > all the benefits of a cold one without the drawbacks of alcohol The recently introduced Hazy IPA is so good and so popular it’s in short supply! I'm not surprised, it is so good you don't know there's no alcohol. Why buy Lucky Saint? They tick all my boxes. > flexible subscription option - I get a new box delivered every 6 weeks > they have their own pub in Marylebone, called…The Lucky Saint! > Lucky Saint is a certified B Corp, committed to prioritising the welfare of people and the planet alongside profit Dive in. You will not be disappointed 🙌🏻 Have a great weekend when it comes! Grab a cold one with me. Cheers! 🍻 … I’m John. My colleagues and I at TRUSTB help clients solve complex problems properly. DM me to find out more. I’m on a mission to write daily [no end date in mind]. If you liked this post, connect, follow and hit the bell 🔔 for regular posts. … #No4thFloor  #founders  #purpose  #managementconsulting … Photo in my kitchen, Thu night