Daktronics’ Post

In my latest blog, courtesy of Wheelhouse Creative LLC, I examine the explosion of women's basketball popularity. Can the fun be sustained? Can W.Va. girls basketball capitalize on it? See here: https://lnkd.in/eP_hPken

🗳Voting for #SXSW2025 panels is officially open and we need your help to bring ours to the Austin stage. Brands, fans, and networks are clamoring to join the groundswell around women in sports, but there’s a space that’s been largely ignored in the conversation: gaming and esports. Despite women making up nearly half of all gamers, they only represent 5% of pro gamers – with none in the top 500 earners – and still face significant harassment in this space. Our panel, featuring popular Twitch streamer ThePeachCobbler, leading brand execs, and more, will spotlight the issue and the role brands can play in driving change. Vote here: https://lnkd.in/g_4FTVxW #SXSW SXSW 

With an unprecedented surge in interest in women's sports and the Olympics making history with an equal number of men and women competing for the first time, it's time to ask: Are marketers keeping up with this revolutionary shift? Christine Guilfoyle, president of SeeHer, acknowledges the strides made but emphasizes that the journey is far from over. "Every one of those achievements we should celebrate, but we shouldn't allow that celebration to stand in the way of continued progress," she asserts. Discover how marketers need to pivot their focus towards women's sports and athletes. The future of sports marketing is here—are you ready to be a part of it? https://lnkd.in/g3HnQgSg

13-Hot Takes: Women's Sports Only Bars, NIL & more Madison and Skyler engage in a candid discussion covering the emergence of women's sports-only bars as empowering spaces to the increasing value and viewership of women's sports. They highlight the controversy of Name, Image, Likeness (NIL) deals for athletes like Caitlin Clark, while also addressing outdated remarks towards women's sports by ex-NHLer Bobby Ryan. The conversation delves into recent MLB sports betting scandal and unconventional traditions of the Boston Marathon.

Check out my latest article which takes a look at some of the storylines following the conclusion of both the Men's and Women's side of the March Madness Tournament.

Engaging in sports during youth significantly shapes the future landscape of sports consumption, and the outlook for women's sports is especially promising—a noteworthy addition to the narrative. Aspen Institute Sports & Society's recent annual analysis focused on the trends influencing sports engagement among youth aged 6-17, revealing a compelling development in 2023: The dynamics of sports participation are shifting, with an uptick among girls and a decline among boys. In 2022, boys (40%) continued to engage in sports more consistently than girls (35%), based on national data from the SFIA - Sports & Fitness Industry Association. However, the intriguing shift is evident: a decade ago, half of boys regularly participated in sports, while the current participation rate for girls marks the highest since 2013. Additionally, Deloitte predicts that women’s elite sports will generate global revenues of US$1.28 billion in 2024. This is the first time that annual global revenues for women’s sport will have surpassed US$1 billion. Commercial revenue, which includes club sponsorships, partnerships, and merchandising sales, currently represents the largest share of total revenue (US$696 M, 55%). This is followed by broadcast (US$340 M, 27%), and matchday revenues (US$240 M, 18%). The two most valuable women’s sports are projected to be football (US$555 M, 43%) and basketball (US$354 M, 28%), while the largest geographical markets in 2024 are forecast to be North America (US$670 M, 52%) and Europe (US$181 M, 14%). Anticipating positive prospects for the future of women's sports in the US!

Sports have the power to unite and inspire generations! 🙌 #unity #inspiration I was thrilled to connect with Hummel's CEO recently to explore how athletics shape our lives and societies. #sports #impact Through sport, we cultivate leadership, teamwork and perseverance. More importantly, it forges understanding across borders in a shared language of competition. 🤝 #leadership #teamwork The CEO spoke passionately about using their platform to promote social justice, diversity and community-building. Hummel is committed to representing the full spectrum of identities in sports. 🌈 #socialjustice #diversity We agreed - when institutions embrace their responsibility to encourage values like fairness and empowerment, the ripple effects can drive real change. #values #change I was truly moved learning how Hummel champions grassroots programs to bring people together and spark joy. Sport at its best uplifts minds, bodies and spirits. 🙂 #grassroots #wellbeing Let's continue the discussion on harnessing its power for good. I'm energized to play my part in spreading hope through games!💪 #discussion #hope Nanwang Anti-mold Prevention Solutions Vision: Become the world's leading eco-friendly mold prevention service provider, leading the industry towards sustainable development.

The game is changing. For the first time in history, the #Paris2024Olympic and #ParalympicGames will see an equal number of men and women competing. This 50:50 representation of athletes makes the Summer Games the first to reach #genderequality. Progress does not stop there. With an expected global audience of 3 billion, this year’s Games have been deliberately scheduled to make possible more balanced coverage of all events, putting all athletes in the spotlight. The Games will also feature more women’s and mixed events, offering more opportunities for women to win medals.   #GenderEqualOlympics and #ChangeTheGame #sdg5

2023 is being dubbed "the year of women's sports investing". If investing in women's sports is not a part of your strategy in 2024, consider yourself behind the ball. It's no longer the "right thing to do" because of the boxes we check. It's the right move to make because valuations continue to skyrocket and there is no ceiling in site. #womeninsports #womenssports

How Women's College Basketball Can Lead the Way for Women's Sports | Empowering Female Athletes Learn how women's college basketball can become the standard bearer for women's sports, paving the path for equal funding and opportunities. Discover the strategies to secure financial support and uplift other sports. Empower female athletes and drive positive change in the sports industry. #WomensCollegeBasketball #EmpoweringFemaleAthletes #EqualOpportunities #SportsFunding #FemaleAthletes #SportsIndustry #SportsEquality #WomenInSports #WomenEmpowerment #GenderEquality